Digital Signage Outdoor with Brightsign and Praevar

digital signage brightsign SOC

On behalf of my client Praevar, please find the attached press release and corresponding images announcing their partnership with BrightSign.

Key features of the Tile Replacement Product Matrix include:

  Praevar partners with BrightSign to integrate BrightSign’s Built-In System-on-a-Chip (SoC) solution into Praevar’s outdoor and semi-outdoor displays, expanding their capabilities.

  The collaboration addresses customer demand for a plug-and-play digital signage solution, catering to smaller businesses and venues without extensive digital signage experience.

  Praevar’s high-brightness Placard and Podium series displays will transform into all-in-one solutions with built-in media playback, storage, and management, allowing retailers to extend marketing reach beyond traditional spaces.

  The displays feature 4K resolution, high-end P-Cap touch, up to 3,000 nits brightness, direct air cooling, impact-resistant glass, and IP56 weather protection.

  The integrated solution provides an easy-to-learn, secure platform for retailers to drive sales and improve customer engagement, both indoors and outdoors.

  Powered by BrightSignOS™, known for its reliability, stellar video quality, and security, the solution brings BrightSign’s trusted technology to Praevar’s commercial-grade displays.

Thanks in advance for publishing this news. If you want any further info, please feel free to reach out anytime. We welcome all media inquiries and press opportunities. The full Press Kit and assets can also be found in this link. 

Praevar’s social media handles are:
X: @Praevar
Instagram: @Praevar
LinkedIn: @Praevar
Facebook: @Praevar

Praevar Partners with BrightSign to Embed Powerful Digital Signage Technology Inside Outdoor-rated Displays

The New Partnership Pairs the BrightSign Built-In Solution with Praevar’s Key Outdoor and Semi-Outdoor Wall and Totem Displays

Ontario, Canada – September 9, 2024 – Praevar, a manufacturer of intelligent outdoor displays and kiosks, today announced a partnership with BrightSign, the provider of the most advanced, capable, and trusted digital media players and operating system. The collaboration will put BrightSign’s powerful technology inside outdoor and semi-outdoor digital signage and digital out-of-home (OOH) displays. This solution is a direct response to customer demand for a flexible, turnkey option to support smaller businesses and venues. Since 2016, Praevar has designed and manufactured ultra-reliable indoor and outdoor displays for many of the world’s top OOH media companies. Now, Praevar has reached an exciting milestone. The company will combine its commercial-grade displays with the power of BrightSign’s System-on-a-Chip (SoC) solution, BrightSign Built-In. This will transform Praevar’s high-brightness Placard and Podium series displays into all-in-one visual
messaging and marketing solutions that users can easily deploy and manage.

“Many smaller retail operators order large displays in enclosures for store advertising, but when they unbox and power them on, the screen shows a technical message about the operating system. Without digital signage experience, these retailers don’t know what to do next,” said Ralph Idems, CEO of Toronto-based Praevar Corporation. “Our collaboration with BrightSign solves this challenge by giving them a ready-to-go solution that’s easy to learn and operate. Powered by BrightSignOS™, the solution is reliable and secure, providing a dependable platform to drive sales traffic and improve shopper experiences.”

The solution meets the growing demand for smart commercial displays with built-in media playback, storage, and management capabilities. It also empowers retailers to extend marketing reach outside the physical limits of brick-and-mortar stores to windowfronts, sidewalks, concourses, and plazas of retail and mixed-use environments. BrightSign’s SoC solution integrates into small- and large-format displays. It offers the stellar video quality and signage power that characterize the company’s signature purple standalone media players.

“Demand for our BrightSign Built-In platform is strong, which is a testament to industries looking for more reliable, secure ways to display important content,” said Misty Chalk, Vice

PRESS RELEASE

2
President, Sales (Americas) at BrightSign. “Like our partners at Praevar, we see a growing need for larger, flexible screens with integrated digital signage capabilities that empower retailers to give consumers the information they need, whether indoors or outdoors.” Praevar’s BrightSign integration extends to wall or floor-mounted Placard units and free-standing Podium display totems up to 75 inches, with brightness ratings as high as 3,000 nits, 4K resolution and support for high-end P-Cap touch. The units are direct air-cooled, come with impact resistant glass faces, and are IP56 rated for weather protection.

Learn more about Praever and their BrightSign Built-In products here: https://www.praevar.com/products/brightsign-built-in/

About Praevar

Praevar Corporation, based in the greater Toronto area, produces the smartest media displays and kiosks, combining engineering innovation with decades of deployment experience. Praevar displays are designed to deliver perfect images and video for partners, even in challenging environments, while being energy-efficient and easy to maintain and service. Its products are installed and reliably operating around the globe – in use by top media owners, shopping malls, retailers and transit authorities. Praevar was launched in 2016, but its founders have been technology leaders and innovators in reliable outdoor- ready displays since 2001. For more information, visit praevar.com

About BrightSign

BrightSign LLC, the global market leader in digital signage media players, is headquartered in San Jose, California, with offices in Europe and Asia. BrightSign manufactures media players and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XC players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use and market-leading technology. For more information, visit BrightSign.
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Media Contact
Brandy Alvarado-Miranda
BAM Marketing & PR Agency
[email protected]

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Digital signage Companies Solutions

Smartsource 22Miles

SmartSource® partnership with 22Miles enables higher engagement through cost-effective AI-assisted digital signage and wayfinding solutions

Source Link — Through a partnership that brings together SmartSource®, a leading technology solutions company, and 22Miles, a global leader in experiential 3D-wayfinding and digital signage SaaS solutions, SmartSource’s event organiser clients have access to fast, cost-effective ADA-compliant, AI-assisted digital signage, and wayfinding installations.

These installations enhance the user experience and ease of accessibility in large public areas and trade show venues. The partnership has enabled event professionals across the country to realise the benefits and positive ROI on deployments of digital signage.

“22Miles is an integral part of our digital signage offering and makes our numerous deployments seamless,” said Robert Edwards, Digital Services Manager, SmartSource. “22Miles understands that our clients want customisable, easy-to-use solutions, and they have a team of programmers available to assist at all times. They are constantly pushing the envelope and increasing our ability to provide innovative solutions to our customers, regardless of project size or complexity,” said Edwards.

“At 22Miles, we recognise the challenges of adopting AI tools, yet we firmly believe these advancements are too valuable for companies to forego,” said Joey Zhao, co-CEO and founder of 22Miles. “We are a customer-centric software company, so for us, the partnership with a customer-first company like SmartSource is a win-win-win for customers as well as our companies.”

SmartSource provides event professionals with greater scalability, professional design teams, content specialists and developers, project management, remote and onsite support, and evolving innovations including a variety of AI options, AR-based and 3D wayfinding, and Carry2Mobile capabilities.

SmartSource digital signage enabled by 22Miles software offers real-time updates, the ability to support video, audio, and still images, and screens built on branded backgrounds provided by the client or designed by the SmartSource team. SmartSource can support events worldwide. For smaller events, signage can be managed remotely.

“We’ve designed our newest AI features with practicality in mind, and we are proud to provide our customers with easy-to-deploy, cost-effective, and highly impactful experiences for their wayfinding solutions,” said Zhao.

Adam Parry
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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Peerless-AV Curved Display Sportsbook Case Study –

sportsbook curved display peerless-av

Curved dvLED Sportsbook Case Study

Overview

Wide view curved dvLED

Click for full size

Collaborating alongside AV integrator Solutionz, Inc and dvLED supplier Unilumin, Peerless-AV® was tasked with installing an enormous custom video wall for the Mohegan Sun FanDuel Sportsbook at Mohegan’s flagship casino and entertainment destination in Connecticut, Mohegan Sun. In June 2021, Mohegan Sun commissioned AV integrator Solutionz to manage the project, which was no straightforward installation due to its size and scale.

Mohegan Sun wanted to create an innovative and exciting addition to their facility. Working together with FanDuel, the concept of this visually stunning video wall came to life. This impactful display would serve sports betters with access to a world-class selection of live sports competitions from across the world with restaurant, bar and gaming offerings. This is what led them to contact Solutionz and the installation began in November 2021.

The Challenge

The location for the Mohegan Sun FanDuel Sportsbook had existing AV equipment that needed improvements to deliver a more impressive experience for guests. Mohegan Sun collaborated with FanDuel to conceptualize an enormous video wall that would be the center focus of the room.

Solutionz specified a custom manufactured mount from the Peerless-AV team who would design, engineer, and deliver a unique SEAMLESS Bespoke Mounting System to support this triple XL curved video wall. The team carefully arranged Unilumin Uslim dvLED displays to create three individual video walls, including one main wall and two wing walls to form a concave appearance.

Not only was the size, weight, and curvature of this video wall a challenge, but there were also adjustments along the way that allowed the teams’ adaptability and innovation to be showcased and still meet the deadline. The original installation plans included the colossal video wall to be mounted on the floor. However, the visible posts were not favorable by Mohegan Sun management. The team then revised plans to create a mounting system that suspended the 20,000lb curved video wall’s total weight from the ceiling and attached to the wall.

dvLED Video Wall at Mohegan Sun FanDuel Sportsbook

The Solution

Peerless-AV analyzed the room for any challenges or considerations by conducting an in-depth site survey. All parties collaborated on the perfect solution to where the mount would attach in the space.

Known for its flexibility, cost-effectiveness, and superior customer service, SEAMLESS by Peerless-AV, the company’s dvLED Video Wall Integration Program, ensured start-to-finish project support – from the designing and manufacturing of custom Bespoke Series Mounting Systems to testing, project management, on-site installation consultation and commissioning.

I am a huge advocate of Peerless-AV, having worked with their custom dvLED team on other complex, large scale and high-profile projects such as the ilani Casino Resort, operated by both Mohegan and the Cowlitz Tribe in Washington,” said Kevin Reilly, Corporate Entertainment Technical Manager, Sports & Entertainment for Mohegan. “Peerless-AV was the obvious choice for this project, as there was no doubt that they had incredible product reliability, a great reputation, as well as quality servicing and support.”

Findings from the investigation conducted by Peerless-AV resulted in the removal of the existing non-structural wall of 20g light-gauge framing and sheetrock, exposing the building structure. This would allow Peerless-AV to mount the video wall using a stable structure with supplemental steel to support and prevent issues of sagging or deflection from improper mounting. This steel was designed to handle accumulated snow and ice by flexing with the building. This stability started with the base building structure and was subsequently carried to the displays with the SEAMLESS Bespoke Mounting System framework. In addition to these structural benefits, it would also allow the team to push the dvLED video wall as far back as possible to maximize the common area and limit the protrusion of the video wall.

The team at Mohegan Sun understood the risks of this installation and assisted greatly by providing load and deflection values so that the structural team could develop proper building attach points. This excellent teamwork was crucial to the eventual success of the installation.

dvLED Video Wall Installation

The Installation

After the steel structure was in place, the SEAMLESS Bespoke Mounting System was installed, and the displays were mounted row by row so the whole video wall came together easily and flawlessly. The team included a half-inch vertical expansion gap between each of the sections to account for a potential difference between snow loading deflection that could impact the side sections of the curved video wall differently than the main wall.

The main video wall featured a uniform yet gentle curve with a 179.8-degree angle between any two adjacent displays. The right and left sections each had a greater curve than the center, with a 176.7-degree angle between any two adjacent displays.

Designed for visitors of the sportsbook to be able to view the display from any angle of the space, the total viewable surface of the dvLED video wall is 139ft W x 14.7ft H and 2,034 sq ft. 420 Unilumin Uslim dvLED displays were used for the enormous wall. The panels were arranged in an 84-wide by 5-high configuration. The bottom four rows contained 500 W x 1,000 H displays, totaling 336 cabinets, while the top row contained 500 W x 500 H displays, totaling 84 cabinets. In order to create a desired viewable size that is maximized to fit the space, this custom design had to accommodate these different cabinet sizes.

“This was our first large scale project with Solutionz and Peerless-AV together,” said Patrick Dunn, EVP of Operations for Unilumin. “The entire team worked well together and never lost sight of our customer first approach. We look forward to many successful deployments in the future together.”

Peerless-AV also developed a perforated custom rear cover for the side array located over an opened space to hide the back of the display. This cover blends in with the ceiling structure but allows for proper airflow, creating an aesthetically pleasing view from all angles, while still being practical and soundly designed.

Massive Video Wall Installed in Sportsbook

The Results

The incredibly large video wall installation was an amazing success. As a result of the well-coordinated and dedicated efforts of all parties working on this project as one expert team, the installation went smoothly and the video wall is up and running with reliable performance 24 hours a day, 7 days a week.

“Mohegan Sun FanDuel sportsbook is a wonderful leisure and entertainment installation, and we are immensely honored to be part of it,” said Jim Miner, Vice President at Solutionz. “When we changed the design from three individual walls to a single large curved front video wall it demanded the best from our staff and our partners at FanDuel, Mohegan Sun, Peerless-AV and Unilumin. There were so many structural challenges that we needed a premium mount partner that could provide the support to the extent that was required. From start to finish, Peerless-AV was the right choice for this project.”

Now the home to the largest video wall on the East Coast of North America, The Mohegan Sun FanDuel Sportsbook sets a high standard for the leisure and entertainment space. The Mohegan Sun and FanDuel teams were elated with the installation that brought their vision to life.

“This installation at Mohegan Sun is a complex feat of engineering and is a success not only because of the technology but also because of team that delivered it,” said Reilly. “Everyone worked together in dedicated fashion, to deliver according to the immediacy of the set timescale.”

The same sentiment about the final installation was shared at FanDuel.

“As one of our marquee locations, the Mohegan Sun FanDuel Sportsbook had to be equipped with nothing but the best,” said Juan Torres, FanDuel Director of Design and Construction. “The partnership with Solutionz assured us a superb sports viewing experience, and Unilumin and Peerless-AV’s displays and mounting solutions took this project to the next level. The entire video wall aids in the creation of an energetic space that keeps the customer engaged and excited to be a part of the FanDuel brand.”

Once the project was complete and all parties were satisfied with the incredible results, the teams had a moment to reflect on the hard work put into this installation.

“I am so proud of this project,” said Megan Zeller, Senior Director, Business Development at Peerless-AV. “Not only have I seen the finished video wall for myself and been amazed but I was there with my dvLED install team to see the installation progress and the result is fantastic. The size of this sportsbook video wall competes with the best of the best in Vegas but what makes this most unique is the engineering aspect of the project and all the structural considerations that had to be resolved.”

The result of the dedicated work between Solutionz, Unilumin, and Peerless-AV is a masterpiece that roused great excitement and created a captivating, immersive experience for sports betters. Peerless-AV is proud to have been part of the creation of this stimulating, high-tech environment for the Mohegan Sun FanDuel Sportsbook and all the visitors to come.

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22Miles – Digital Signage Software Case Study Phoenix Sky Harbor Airport

digital wayfinding kiosk airport

Digital Wayfinding Case Study 22Miles Sky Harbor Phoenix

View — Phoenix Sky Harbor uses digital wayfinding in the airport and has for many years.  It is a good example of displays and software being upgraded along the way, as well as servicing the expansion cycle of the airport. We used to work at Sky Harbor with what we Arizonans called snowbirds. It has changed 100 fold since those days.

Case Study Details — Phoenix Sky Harbor International Airport sees more than 120,000 arriving and departing passengers daily. As Arizona’s largest economic engine, PHX needed a comprehensive solution to offer world-class service to every customer, every day. More than 5 years ago, 22Miles enhanced their existing signage with 17 double-sided interactive wayfinding kiosks powered with Intel NUCs through i5 power.

After 5 years of deployment at T4, then T3, PHX has chosen 22Miles once again for their ongoing airport expansion. We are excited to help expand the interactive wayfinding and flight informational experience at terminal 4 with 60 more location points, and proud to be trusted with PHX’s future expansions!

Learn more about how 22Miles can help you achieve continued success. Book a demo today! Learn More

About Phoenix Sky Harbor Airport

Terminal 3 continues to serve passengers with state-of-the-art facilities and services. A remodeling project completed in 1997 renovated the second level lobby and concession area and added 11 new shops. In 2020, a $590 million modernization project was completed that included the opening of a new security checkpoint and ticket counters in 2016; a South Concourse in 2019; and the reopening of a renovated North Concourse in 2020.

Terminal 4, with 44 gates and 3.9 million square-feet of space, handled 15.4 million passengers or 70 percent of Sky Harbor’s total traffic in 1991. In 1998, a sixth concourse was added and the international concourse was expanded to include more gates.

About 22Miles

22Miles provides comprehensive technology solutions for digital connectivity, visual communications, media management, and adaptive multi-point interactive experiences. Powered by an immersive, easy-to-use content management software, the process of creating, managing, and enhancing a facility’s designed content has never been as simple.

 

More Digital Wayfinding Posts

For more information you can always email [email protected]

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Samsung Digital Signage Solutions Profile

Samsung Digital Signage Solutions Profile

Nice profile of Samsung by Sixteen Nine as part of sponsor profiles for the SixteenNine mixer at DSE this year,’

Excerpt:

November 15, 2022 by Dave Haynes

It almost seems a little silly writing up a profile on a company that has been part of the industry since it got a name, as Samsung’s footprint and influence is all over the business.

The Korean electronics giant got its start in digital signage as purely a supplier of commercial displays, but through the years has hugely diversified what it offers in the sector – both in products and services.

Samsung pro displays now cover off a huge range of use-cases and price-points: from prosumer TVs for the price-conscious SMB/entry-level market to super-premium microLED products like The Wall, and 8K-capable QLED displays (QLEDs are LCDs with quantum dots filters that produce the same rich visuals seen with OLEDs).

Samsung has also greatly matured its CMS software solution MagicInfo – evolving it through the years from an entry-level solution for simple, budget-sensitive jobs to being a rich, full-featured product that competes with pure-play CMS software options and gets used all the way up to enterprise jobs. MagicInfo now has complementary solutions like analytics and data integration, and the company has invested the resources to make the software hyper-secure, with ISO27701 certification.
For more information on DSE see DSE Digital Signage Expo
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Outdoor Displays & Wall Mounts

outdoor display

Digital Signage EKAA Review Outdoor Displays and Wall Mounts

Shirley EKAA

Shirley EKAA

We’ve been speaking with Pearl, Shirley and Lyla at EKAA recently on several topics and I have been totally impressed with their products and their customer base.

The newest product being produced is outdoor 43. In short — The 43-inch outdoor is: 43-inch LG high-temperature screen 2680 US dollars, IP67 maintenance-free playback box (Android): 458 US dollars, floor stand: 450 US dollars, total: 3188 US dollars

Recent Post

We always track outdoor deployments and along a very sunny, salty and sandy beach it presents a challenge.  There are many factors in high bright deployment with nits or brightness just one. A big one though… Ventilation and protective issues must be considered.  Placement can be problematic and there are overhead ceilings you can attach to protect somewhat.  In the old Redbox iteration, they used fabric mats that covered the screen.

It’s useful to see what is produced in China.  Buying from China for US projects comes with its own set of considerations. Tariffs are big one. Service might be the bigger one.

Nice note by Shirley on Linkedin. We know her (very helpful) and the EKAA and they are one of the leaders.

While observing some outdoor advertising machines, I noticed several issues under direct sunlight:
The screens appear dim, making the displayed advertisements worthless as consumers can’t see the content. This situation results in zero value for advertisers and the merchants who invested in these ads. Where’s the value in purchasing such advertising machines?

Contact info

 

What About The US?

In the US, Peerless-AV is the premier outdoor display provider. More on Peerless AV below.

 

 

Here is our writeup on AVIXA on the Ultra Slim Wallmounts.

Ultra Slim Wayfinding Touchscreen Wall Mount

You’ve seen many of the large-format touchscreen Wayfinding directory solutions mounted on walls. You are finding your way to a transit station, airport, or maybe an outdoor shopping center. Several members provide award-winning hardware and software for those situations (see resources below). Outdoors can get a bit problematic.

[quick shortcut past all the commentary – visit EKAA.net for ultra slim. Talk to Pearl]

But many times, digital signage or interactive digital media escapes the scrutiny of accessibility. You will mostly hear about physical reach on kiosks, or you might hear about WCAG on websites. POS has its own non-definition despite the definition. We wish they were more important than people like to say. We wish they were enforced more.

On a visit to Colombia (Republic of), I drove from the airport. The people told me it was a 10-lane highway. Sure enough, it was. But (you knew that was coming). The problem was that the highways there had no lanes marked. Imagine that. Total chaos in every direction. Small details were left out for me.

Digital signage or interactive digital (PLEASE do not say interactive digital signage) has parameters for accessibility. Smart city terminals do (not everybody has a mobile). Digging through all the regulations can be exhausting, so we sliced and diced the specific “Wallmount ADA” help article. The critical metric is 4″ from the wall, not to be exceeded. (101.6 mm for those who prefer metric).  Otherwise, I think people in wheelchairs or blind people with canes or dogs will hit it at some point.

We decided to find one.

Having over 42 years under my belt in product procurement with connections worldwide and 10,000 connections on Linkedin,  it seemed like a reasonable endeavor and one with a high probability of success.  “Hey X, I need a 32 or 55-inch display or touchscreen for use on a wall. 4″ is the main limitation. I’ll pay for paper thin.”  Seemed like a reasonable request.

Silence

After a while, I had some of my Chinese companies offer to make one, or maybe they had one. A couple had ones that were pretty slim, but after mounting, they would exceed 4″.

A couple of companies said they could, but upon request, they were silent.

It took a couple of weeks, but finally, my APAC group came through for me.  Pearl at EKAA told me about a new product they just released. As mounted easily under 101mm.  As mounted is 6.9 cm (without wall mount 57mm).

4000 of them shipped already (which is proof there are real). KFC I think and some other non-disclosed.  The 32 and 55 pdf’s are down below.

A few days later a second iteration released and this time 51 mm. Wow

The usual questions for me are:

  • who do you use for glass
  • how long is warranty
  • can i get it with or without touchscreen
  • which touchscreen controller are you using (PCAP and IR)
  • Estimate shipping cost to LA — boat and plane
  • Regulatory approvals are mandatory

The glass is easy and it is almost always the same:  The reply is always “BOE, LG, or AUO. We can do Samsung too.”.

Outdoor LCD by EKAA

Everybody knows Pearl at EKAA

Everybody knows Pearl at EKAA

In the drive-thru project of the restaurant, customers who drive directly into the driveway check the menu on the LCD display and order meals to the employee (or AI) through the intercom system machine. After the outbreak of COVID-19, the advantage of “drive-thru” became particularly prominent. The demand for drive-thru digital menu boards since then has risen rapidly. This service not only saves customers the trouble of getting on and off the car but also saves customers from finding parking spaces and times. It could also reduce the risk of contracting the virus from contact with other customers when customers take meals.

We have realized an outdoor Display with a design that Is ultralight and slim, 4000 nits high brightness, high-temperature resistance, waterproof IP67, and Free maintenance. The new technology we adopted makes the effect displayed on the screen very bright. We have provided this product for many projects, including KFC, street light pole, drive-thru, outdoor gym, and so on. We hope we can support your business.

Outdoor iterations tend to end up in the news much more often than indoor. Proper installation and venting air circulation usually bites them in the butt. Even really nice outdoors like OH55s from Samsung often end up with “big bubbles”. Coates just put in several at the new McDonalds here in Denver and we are monitoring them.  I think Vegas is 130F today. And it will get hotter…

Resources

Outdoor LCD Pricing

to be provided.

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Advertising Display – Digital EndCap In-Store

digital endcap

DIGITAL ENDCAPS: THE FUTURE OF IN STORE ADVERTISING

In the fast-paced world of retail, staying ahead of the curve is essential for success. As technology continues to reshape how we shop and interact with brands, innovative solutions like digital endcaps have emerged as a potential game-changer in in-store advertising. In this blog post, we’ll delve into the exciting possibilities digital endcaps offer for retailers, exploring their potential to transform the customer experience, boost sales, and pave the way for the future of in-store advertising. Join us as we uncover how this cutting-edge technology reshapes the retail landscape.

What are digital endcaps?

Digital endcaps are dynamic display screens strategically positioned at the end of an aisle or shelf within a grocery store or other retail store, making them a high-traffic focal point for shoppers. Retail end caps enhance the in-store experience by transforming product displays, and creating impactful points of purchase.

Imagine walking through your favorite store, seeing new products down every aisle without going through the congestion, or using a touchscreen to find your everyday essentials.

Unlike their static counterparts, digital endcaps can showcase a wide range of multimedia content, including videos, animations, high-resolution images, and audio. This dynamic nature allows retailers to deliver engaging and visually compelling promotional messages to customers. Additionally, some digital endcaps offer interactive features, enabling customers to interact with content, access product information, and even make purchasing decisions directly from the display. As a result, digital endcaps have become a versatile and effective tool for boosting sales, enhancing the shopping experience, and capturing the attention of today’s tech-savvy consumers.

Why make the switch to digital?

According to an article by the Harvard Business Review, the past few years have inundated shoppers with uncertain and chaotic external forces, impacting what people value and what products are essential to them. In fact, “in an Accenture survey of 25,000 global consumers, released in July 2022, 60% of them [said] their priorities are changing based on global events. Nearly the same number say they’ve completely reassessed their life purpose and values in 2022, up from 50% in 2021.” And shoppers feel like businesses need to keep up. Nearly 2/3rds of shoppers feel companies need to respond faster to their changing needs.

But how can they? Changing out traditional endcaps can be time-consuming and resource-intensive for businesses. It often requires a dedicated team to physically remove existing displays, replace them with new ones, and update signage and product placements. This process can disrupt store operations and consume valuable employee hours otherwise spent on critical tasks.

The answer? Going digital.

Digital endcaps offer a streamlined solution, allowing quick and effortless content updates without extensive labor or physical changes. This efficiency saves time and resources and enables businesses to respond rapidly to changing marketing strategies and customer demands, ultimately improving overall operational efficiency and flexibility.

With today’s rapidly changing customers, adopting digital endcaps over traditional end cap displays can help businesses meet the evolving expectations of modern consumers. Shoppers are increasingly seeking enhanced shopping experiences characterized by connection, clarity, convenience, and easy access to information. Digital endcaps offer precisely that.

These dynamic displays provide an interactive and engaging platform that allows consumers to effortlessly access comprehensive product details, special promotions, and related information. Shoppers are no longer left to decipher static signs; they can navigate, explore, and make informed decisions right at the endcap. By embracing digital endcaps, businesses not only cater to the desire for a more seamless and informative shopping experience but also gain a competitive edge in meeting the evolving demands of today’s tech-savvy consumers, ultimately helping to drive sales and increase customer loyalty.

Benefits of digital for businesses

Going digital has many benefits for businesses, allowing them to meet customers’ changing needs seamlessly. They offer:

More control

Digital endcaps give businesses greater control over their in-store advertising and promotional efforts. Unlike traditional static displays, digital endcaps offer the flexibility to update content in real time. For example, a fashion retailer can instantly switch from promoting winter apparel to showcasing spring collections with a few clicks, aligning their advertising with seasonal trends and customer preferences. Furthermore, businesses can gather data on customer interactions with the digital endcaps, enabling them to make data-driven decisions, refine their marketing strategies, and tailor promotions to specific demographics or locations, ultimately giving them more control over their marketing efforts and maximizing their return on investment.

More creativity

Digital endcaps open up new creative possibilities for businesses to engage customers. For instance, in a grocery store, a digital endcap can display product promotions and provide interactive recipe suggestions, helping shoppers envision delicious meals using the items in their carts. This dynamic marketing approach not only showcases product versatility but also adds an element of creativity and utility to the shopping experience. Businesses can experiment with multimedia content and eye-catching displays, from videos to animations, to convey their messaging in innovative and captivating ways, harnessing the power of creativity to leave a lasting impression on consumers.

Increased flexibility

Digital endcaps offer unparalleled flexibility to businesses and a constantly refreshing experience for consumers. Unlike traditional static signage that requires manual updates, digital endcaps are easily updated with minimal effort. This flexibility empowers business owners to quickly and seamlessly update their displays to showcase new products, promotions, or ideas, keeping the shopping environment dynamic and engaging. For consumers, this means they can regularly encounter fresh content and discover new products or offers, enhancing their overall shopping experience and encouraging repeat visits. This adaptability ensures businesses remain agile and responsive to market trends while providing customers with a more exciting shopping journey.

Less work

One remarkable aspect of digital endcaps is that they eliminate the necessity for physically stocking the promoted products on display. Instead, businesses can showcase products virtually, providing customers with a lifelike representation without inventory management. This opens up new opportunities for companies to present a broader range of products and variations, even those with limited physical stock, while allowing customers to explore and interact with them. Digital endcaps save valuable retail space and simplify inventory logistics, offering a more efficient and cost-effective approach to product promotion and presentation.

More shelving space

Digital endcaps offer the advantage of taking up significantly less physical space within a retail environment. Unlike traditional endcap displays that occupy valuable shelf and aisle space, digital endcaps are sleek and discreet. This space-saving feature allows retailers to maximize their available shelving space, ensuring that a wider variety of products can be showcased and readily accessible to customers. In essence, digital endcaps enable businesses to efficiently utilize their retail space, creating a win-win situation where they can provide shoppers with more options and enhance the overall shopping experience.

Tips on implementation

Looking to place digital endcaps in your store? Here are some tips to help you make the most of your new technology.

Be strategic

Strategic digital endcap placement within a store maximizes its impact and effectiveness. The location of digital endcaps plays a pivotal role in catching shoppers’ attention and driving engagement. Placing them in high-traffic areas, such as near entrances or popular product categories, ensures a significant portion of the customer base sees them. Additionally, aligning digital endcaps with the overall store layout and shopper flow can guide customers to specific promotions or products, increasing the likelihood of conversions. Careful placement also allows retailers to target particular customer demographics or highlight seasonal offers, tailoring the messaging to align with shopper preferences and behaviors.

Be engaging

Digital endcaps in stores should be engaging because they serve as an opportunity to capture and hold shoppers’ attention in a crowded retail environment. With the modern consumer’s increasingly short attention span, engaging content on digital endcaps can effectively communicate messages, promote products, and convey brand personality. Engaging displays create a memorable shopping experience that keeps customers interested and encourages them to interact with the content. This interactivity can lead to higher levels of customer engagement, a deeper connection with the brand, and, ultimately, increased sales. In today’s competitive retail landscape, an engaging digital endcap can be the difference between a shopper passing by and customer being captivated by the message and making a purchase.

Keep it fresh

Digital endcaps in stores should feature fresh content regularly to maintain their appeal to customers. By changing the endcap content periodically, retailers can keep the displays exciting and engaging, preventing shoppers from becoming accustomed to a static message. Fresh content holds customers’ attention and encourages them to visit repeatedly to see what’s new and exciting. This practice helps to reinforce brand awareness, as customers associate the store with dynamic and up-to-date messaging, ultimately enhancing customer loyalty and driving foot traffic to the store. In a fast-paced retail landscape, the freshness of digital endcap content is a vital strategy to ensure that customers remain captivated and eager to explore what’s on offer.

Interactive is key

Digital endcaps in stores should embrace interactivity as it allows for a more personalized and engaging shopping experience. By incorporating touchscreens or QR codes, customers can actively interact with the endcap, explore product details, view videos, or access additional information. This interaction empowers customers to make informed purchasing decisions and fosters a stronger connection with the brand. Shoppers appreciate the ability to engage with content in a way that aligns with their preferences and needs, making the overall shopping experience more memorable and satisfying.

Optimize product placement

Optimizing product placement on digital endcaps in stores is crucial for capturing customer attention and boosting sales. By thoughtfully organizing the display, retailers can make the shopping experience more convenient and engaging. Placing promoted items in the bottom section of the display ensures easy access for customers, encouraging them to pick up and examine the featured products. Strategic product placement maximizes visibility and guides customers’ attention towards the most prominently featured items, increasing the likelihood of purchase and ultimately driving sales.

Partner with Keyser today

Digital endcaps are the future of in-store advertising, offering businesses a dynamic and engaging way to captivate customers and boost sales. With the flexibility to deliver fresh and interactive content, these displays transform the shopping experience.

At Keyser, we specialize in digital endcap displays, offering various indoor digital signage solutions tailored to your needs. Our offerings cater to diverse requirements, from customizable screen sizes to different mounting configurations and optional touchscreen functionality. We provide seamless communication options, including WiFi, cellular, Bluetooth, and NFC, ensuring your digital endcaps are visually striking and technologically advanced. Take advantage of the incredible possibilities digital endcaps offer for your business. Contact our sales team at Keyser today for more information on implementing these cutting-edge displays and enhancing your in-store advertising strategy.

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Drive Thru Digital Signage Solutions by Panasonic

Clear Connect Panasonic Restaurant Solution

Drive Thru Digital Signage Solutions by Panasonic

With digital signage at the #drivethru, POS systems at the counter, and software in the back office, we’re uniquely equipped to bring everything together to drive efficiency and increase customer satisfaction. See how: http://ow.ly/BhbT50EEDNs

An entire set of technologies and solutions

The ClearConnect™ ecosystem offers scalable solutions that can be customized to fit operational needs, from small to medium-sized operations to multi-location deployment. Additional highlights of the platform include:

  • Turnkey kiosk solutions with facial recognition
  • POS sustems, including traditional and mobile options, paired with iQtouch software
  • World-class suite of drive-thru technology, including Attune Restaurant Communication System, indoor and outdoor menu board displays and the innovative iQtimer optimization system
  • Clearview software that helps maximize profits by providing real time analytics to help reduce food and labor costs while reinforcing best practices across an enterprise

Deliver a better customer experience by decreasing order time and increasing customer throughput through our kiosk solutions.

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Point-of-Sale Solutions

Always be ready to take and fulfill customer orders, speeding up transaction time and throughput while creating a seamless customer experience with our variety of POS solutions

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Tech enabled, people-powered food lockers offer convenience, ensure food quality, and security to maximize restaurant off-premises sales.

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Easy to read, indoor/outdoor displays provide a visually engaging customer experience. Able to automatically serve up daypart menus, these displays work off a common application platform so every solution in your restaurant is automatically in sync with one another.

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A turnkey solution that will make sure your drive-thru is running on all cylinders –  a complete solution to help reduce errors while improving efficiency.

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Maximize efficiency by utilizing real-time data analytics across the entire restaurant for insights that will help increase profitability.

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ClearConnect™ Service + Support

We know technology uptime translates into revenue. We’ve got you covered with our outstanding level of service and support. From 24/7 to other scalable plans, we understand your operation’s specific needs and are ready to support them.

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Digital Signage with News, Weather, Sports, and More!

screenfeed widgets

Digital Signage Screenfeed Widgets

Nanonation has digital signage screenfeed widgets now available. For only $10 per month per player, you can schedule an unlimited number of widgets. You can incorporate any one or all of these content feeds into your signage.

Resource:  https://nanonation.net/screenfeedwidgets/

Key points:

  • Real-Time Updates: Screenfeed Widgets provide real-time, engaging content for digital signage, updating automatically throughout the day.
  • Diverse Content: Options include feel-good news, sports updates, local weather forecasts, and market data.
  • Customization: Users can choose specific content feeds and display formats, such as hourly or daily weather forecasts.
  • Affordable Pricing: The service costs $10 per month per player, with unlimited widget scheduling.

Excerpt

Take your digital signage to the next level with Screenfeed Widgets for Commandpoint. Designed to provide real-time, engaging content that captivates your audience. The content, developed specifically for digital signage, is curated for public audiences and is consistently formatted to show seamlessly on your screens.  It updates automatically throughout the day, ensuring your content is fresh and engaging. Whether aiming to boost communication, improve customer experience, or keep your signage fresh, our Screenfeed widgets are the perfect addition to your digital strategy.

Who Benefits from Screenfeed Widgets?
  • Financial Services
  • Corporate Communications
  • Hospitality
  • Schools/Universities
  • Healthcare

 

News-In-Pictures

Friendly News-in-Pictures is curated to include all of the feel-good headlines. Get top news, celebrity news, or sports news for all audiences. Ten stories are added daily, and summary captions are included for each story.

Sports Central

Year-round coverage of desired teams from your favorite college or professional leagues. Choose to display data on league standings, league leaders, schedule calendars, individual team profiles, scoreboards, pre-game, in-game, or post-game graphics. Updates are in near-real time and stay relevant even if it’s not game day.

Weather Graphics

Get content powered by data that keeps up with the forecast. Local weather conditions update every 15 minutes, and you can choose between displaying hourly, daily, 7-day, or 10-day local forecasts. Celcius and Fahrenheit are available.

Financial Markets & Stocks

Stay on top of the markets with the most up-to-date data. Display NASDAQ, NYSE, S&P 500, and TSX. Choose from currency exchange rates, metals, and agriculture market graphics. Easily track individual stocks or general gainers and losers of interest with company stock data—updates every minute with only a 15-minute delay.

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Holographic Transparent 3D Screen by Muxwave

transparent 3D screen

Cool Holographic Screens

New member for our APAC group on Whatsapp is Muxwave. Very impressive transparent 3D bare-eye AR system.

We’ll add sample pricing and availability tomorrow.  There are Chinese knockoffs of this Chinese product.

We have seen many attempts at the holographic image in retail but this is the most accomplished and useful one we have ever seen.  I double-checked with the acknowledged digital signage expert Dave Haynes of Sixteen-Nine and his quick comment from on the road was, “I like the Muxwave stuff. I don’t know if they were first mover of a very fast follower, but they have most of the awareness even though several companies have similar products. I was impressed by the windows at the entry to the ISE venue in Barcelona. It pops even in midday sun and does not look offensive on the rear, as seen from the Fira lobby.”

Shenzhen MUXWAVE Technology Co., Ltd. is the developer and manufacturer of the Holographic Invisible Screen. As an innovative transparent LED screen with the feature of high definition and true invisibility, MUXWAVE Holographic Invisible Screen is the world’s first display solution for large area without joint structure, whole screen transparent and invisible, and also high definition and brightness.

If you are interested to know more technical information and product price, please contact us.

Email: [email protected]
Website：https://www.muxwave.com/
Shenzhen MUXWAVE Technology Co., Ltd.

 

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