Retail Digital Signage Trend – Online Shopping Coming To Physical Stores

By | September 22, 2021
Retail Signage Market Report

Retail Digital Signage Trend News


The Dallas CMS software firm Reflect has pushed out the executive summary of findings generated from a recent survey of 1,600 Americans on their preferences for shopping and the role of technology coming out of this pandemic.

The national study – called In-Store Shopping: Hiccups & Hangups of 2021 – showed a significant thirst for more technological advancements in brick-and-mortar stores, especially if they mimic the convenience and benefits of online shopping.

The online survey was run in mid-August and revealed 60% of those responding prefer to do more than half of their shopping online. Despite this majority, the findings also highlight a significant interest in in-store technology to enhance the in-person shopping experience – revealing how retailers can use tailored technology to draw customers back into stores.

From BusinessWire

Further insights from the study revealed a strong interest in specific technologies that can bring online features to brick and mortar stores. These findings include:

  • 56% of respondents said product reviews would be the most helpful feature from online shopping they would like to see in-store, with price comparison second at 39%.
  • 46% said they prefer a more DIY shopping experience, with self-service options.
  • 83% believe informative digital screens would save time during shopping trips.
  • Of those who do the majority of their shopping online, nearly 50% say that informative, interactive displays would be the most enticing feature for them to shop in person.

Other findings include:

  • 67% of respondents said what they miss most about in-person shopping is interacting with products and knowing what they’re getting.
  • 80% of under-30 shoppers are more likely to shop in person than online if a store has interactive screens with product information, product comparisons and/or reviews.
  • 55% said they prefer to shop in-person for food and grocery items, above any other product category.
  • Surprisingly, only 56% of younger Millennials (under 30) prefer to shop online vs. almost 70% of older Millennials (30-44).
  • 43% of shoppers say the Delta variant will not have an impact on how much they shop in person.