InfoComm 2023 Emerging Technology Highlights

infocomm 2023

InfoComm 2023 Emerging Technology Highlights

InfoComm 2023 Will Put the Spotlight on Emerging Technologies in the Pro AV Industry

FAIRFAX, Va., June 1, 2023 — InfoComm 2023 will put the spotlight on emerging technologies, from augmented and virtual reality to AI, to virtual production. Leading experts will dive into these topics in the vast education program and solution providers will showcase the technology in action on the trade show floor June 10-16 (exhibits 14-16) at the Orange County Convention Center in Orlando, Florida.

Virtual Production in Action

infocomm 2023

infocomm 2023

InfoComm attendees will get a first-hand look at how virtual production works at The Unreal Ride, A Virtual Production Experience Presented by Vū, Unilumin, and MRMC (booth 6081). The teams have collaborated to debut an entirely new Unreal Ride featuring a Jeep where two participants can ride through newly created virtual worlds specifically designed for InfoComm 2023. Attendees will experience a blend of the physical and virtual worlds through a combination of the latest innovations in virtual production technology, including advanced LED panels, a motion-controlled camera, camera tracking and virtual environments created with Unreal Engine, and lighting optimized for virtual production.

“We’re really looking forward to this virtual production experience Vū, Unilumin, and MRMC are bringing to InfoComm 2023,” said Rochelle Richardson, CEM, Senior Vice President of Expositions and Events, AVIXA, producer of InfoComm. “The InfoComm audience is not only going to see the magic of virtual production – they’re also going to get to participate!”

A Deep Dive into Emerging Trends

On Tuesday, June 13, InfoComm will present “Emerging Trends,” an annual review of the industry’s latest technology advancements. The half-day program led by Pete Coman of PTS Consulting will take attendees on an exciting journey to discover how technologies such as AR, VR, NDI, Dante AV, wireless collaboration solutions, and other emerging tech will revolutionize the way we connect and collaborate.

The day begins with the session “Beyond Reality: Exploring the Future of Work with Virtual and Augmented Reality” led by Linda Gedemer of AlphaTech. Next, Oliver Van Camp from Barco and Christopher Jaynes of Q-SYS will present “Unleashing the Power of Connectivity and Collaboration: A Glimpse into the Future.” Paul Harris from Aurora Multimedia will discuss “Revolutionizing the Workplace: The Future of Audio Visual & Control Technology.” The program concludes with the session “NDI and Dante AV: Which one is the real AV superhero? with Paul Richards of PTZ Optics and Will Waters from Audinate.

“The education program at InfoComm 2023 will show you the endless possibilities of pro AV technology,” Annette Sandler, Director, Live Content, U.S./Canada, AVIXA. “Attendees can take classes on specific technologies they need to learn more about and different applications and case studies for projects that they’re working on. Our Emerging Trends program is a must-attend for anyone wanting to know “what’s next” in the ever-evolving world of pro AV.”

All About AI

InfoComm 2023 will host more than 100 hours of education on critical pro AV topics, including emerging technologies like AI.

On Wednesday, June 14, Diversified’s Stephen Jenkins and Blaine Brown will present the session “The Impact of AI: How AI Will Enhance and Transform the Industry” at the Technology Innovation Stage (booth 2260). They’ll explore AI-powered collaboration solutions and revolutionary cloud services, such as OpenAI and Microsoft Copilot. They’ll also discuss the imminent shift from “preventative” to “predictive” maintenance through AI-enabled analytics, leading to self-healing capabilities.

Brad Sousa of AVI Systems will present “Integrating Tools to Make the Workplace More Useful: AI and Smart Technologies” on Thursday, June 15. In this session, Sousa will discuss how AI and smart technologies can enhance meeting and workspaces, concierge services for individual employees, and security tools – all using sensors, IoT, occupancy and access control to correlate data.

For more information on InfoComm 2023 and to register for the show, visit

InfoComm 2023 is sponsored by Strategic Partners Blackmagic Design and Crestron and Supporting Partner Shure Incorporated.

For ongoing conversations and news about InfoComm 2023, visit the InfoComm room on AVIXA Xchange, a unique community for the AV industry designed to connect thought leaders, industry-leading solution providers, and innovative manufacturers with AV solution seekers.


InfoComm 2023 logo

Unreal Ride logo

About InfoComm
InfoComm is the largest technology exhibition and conference in North America focused on the pro AV industry. The exhibition is produced by the Audiovisual and Integrated Experience Association (AVIXA) and currently ranks as the 28th largest trade show in the United States by Trade Show Executive. In addition, AVIXA and its partners produce a global portfolio of trade shows and conferences, including InfoComm China, Beijing; InfoComm India; InfoComm Southeast Asia; Integrate; and Integrated Systems Europe.

AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 20,000 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit



Krystle Murphy, Communications Manager, AVIXA

Email: [email protected]

Phone: +1.703.279.6366

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Drive Thru Digital Signage Solutions by Panasonic

Clear Connect Panasonic Restaurant Solution

With digital signage at the #drivethru, POS systems at the counter, and software in the back office, we’re uniquely equipped to bring everything together to drive efficiency and increase customer satisfaction. See how:

An entire set of technologies and solutions

The ClearConnect™ ecosystem offers scalable solutions that can be customized to fit operational needs, from small to medium-sized operations to multi-location deployment. Additional highlights of the platform include:

  • Turnkey kiosk solutions with facial recognition
  • POS sustems, including traditional and mobile options, paired with iQtouch software
  • World-class suite of drive-thru technology, including Attune Restaurant Communication System, indoor and outdoor menu board displays and the innovative iQtimer optimization system
  • Clearview software that helps maximize profits by providing real time analytics to help reduce food and labor costs while reinforcing best practices across an enterprise

Deliver a better customer experience by decreasing order time and increasing customer throughput through our kiosk solutions.


Point-of-Sale Solutions

Always be ready to take and fulfill customer orders, speeding up transaction time and throughput while creating a seamless customer experience with our variety of POS solutions


Tech enabled, people-powered food lockers offer convenience, ensure food quality, and security to maximize restaurant off-premises sales.


Easy to read, indoor/outdoor displays provide a visually engaging customer experience. Able to automatically serve up daypart menus, these displays work off a common application platform so every solution in your restaurant is automatically in sync with one another.

A turnkey solution that will make sure your drive-thru is running on all cylinders –  a complete solution to help reduce errors while improving efficiency.


Maximize efficiency by utilizing real-time data analytics across the entire restaurant for insights that will help increase profitability.


ClearConnect™ Service + Support

We know technology uptime translates into revenue. We’ve got you covered with our outstanding level of service and support. From 24/7 to other scalable plans, we understand your operation’s specific needs and are ready to support them.


NRA 2023 Chicago

NRA Chicago

From Kiosk Industry

NRA is our next show (May in Chicago). Visit our NRA page. We’ll be in the Tech Pavilion in booth 6475

At the show and booth we will have around 10+ companies represented.  We’ll have tablet kiosks from imageHolders and countertop from Pyramid doing Storm Interface accessibility demo. Also an outdoor capable portable digital signage A-Frame. Pitney Bowes will be in the booth to talk service, installation and monitoring for your self-service devices.

Note from Craig: 
We’ll be exhibiting in Chicago May 20th-23rd at the National Restaurant Show and if you are considering attending we can offer you a free customer invite pass as thanks for stopping by in NY. Our booth is in the Tech Pavilion again (6475).  If you are interested in a free pass or just reconnecting drop me an email or call (720-324-1837).

We’ll have 10 or so solutions we’ll be demonstrating (we have a larger 10×20).  Kiosks, tablets, menu boards, service/installation and accessibility. Information on the show is best viewed on the NRA site here.

2022 Show Photos – 25 of so different ones


Self-Order with Accessibility by Storm Interface (Pyramid Kiosks)

assistive tech swair storm

assistive tech swair storm

Self-order systems are utilizing the AudioPad from Storm Interface. Major users include Mcdonald’s, Southwest Airlines, and Marriott.

Nicky Shaw, the US Managing Director, will be in the KMA booth so stop by and speak with her.

Storm in Mcdonald’s News

Follow Up 10/18 — from Wall Street Journal

  • The technology will be added to all existing kiosks in company-owned restaurants in California, and 25% of existing kiosks in other U.S. states. [company-owned restaurants]
  • McDonald’s only operates around 5% of its roughly 14,000 U.S. restaurants, the company said. The rest are run by franchisees.
  • The company said it would add the new accessibility function to all new kiosks installed in any U.S. restaurant after July 1, including those sold to franchised restaurants.

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ImageHolders & SapientX

imageHOLDERS kiosks hero

click for full size imageHOLDERS kiosks hero

imageHOLDERS is very well-known in Europe and has opened offices and manufacturing capability in the U.S.  Elevating your customers’ digital experience with best-in-class kiosk solutions.  imageHOLDERS design and build innovative business solutions, making technology more accessible.

SapientX We Are Building the Next Generation of A.I. Voice Assistants.

  • Current voice systems have surprisingly poor accuracy. Our patent pending system is up to 99% accurate!
  • We speak 40 languages and dialects allowing us to serve 5.5 billion potential users.
  • Our conversational interface needs no user training, functions with or without the internet and will never sell sensitive user data.

Note that these will demo the self-order app in conjunction with AudioPad accessibility as well.

Pitney Bowes – Your Service Partner

Too often kiosk service or Point-Of-Sale service, installation, training and logistics are an afterthought or just another wrap-up detail.  For long running projects it is crucial. For pilots it is crucial. The kiosk association is happy to introduce Pitney Bowes as  one of our Gold sponsors. They will have multiple people at the upcoming National Restaurant Association tradeshow and if you want to meet with them there send a note to [email protected] — if you need a pass we can help too.

Service Delivery Innovation: Smart, strategic support solutions for your clients and technology

By partnering with Service Delivery Innovation by Pitney Bowes, companies gain the ability to streamline operations, deploy new capabilities and scale and accelerate growth. Pitney Bowes has the experience, expertise and service infrastructure to help her plan strategically, act quickly and compete effectively.



Recommended Visit

Show Contacts for KMA

Nicky Shaw

Head of U.S. Sales. Nicky heads up the U.S. for Storm Interface. Based in Arizona.

Nicky Shaw
Tel. 480 584 3518
[email protected]

Proudly serving as Chairperson of the KMA Accessibility Committee!

Pete Thompson

A commercially minded engineer who has the ability to communicate confidently at every level and the technical knowledge and organizational skills to ensure that projects are delivered on time and on budget.

Pete Thompson
Vice President of Sales | imageHOLDERS | North America
Book a meeting with me
M: +1 (778) 222 5694
T: +1 (604) 475 7776
E: [email protected]
A: Unit 105 -84 North Bend Street, Coquitlam BC Canada V3K 6H1

Stephanie Joy

Director,Service Marketing and Enablement.
[email protected]
27 Waterview Drive
Shelton, CT 06484

Barney Stacher

Barney Stacher, Head of Sales and Partnerships
Book a meeting 

Resources and Notes

Tech Pavilion Exhibitors

Tech Pavilion Exhibitors


  • ELOTOUCH touchscreens & kiosks
  • Esper IO Android Solutions
  • Intel Kiosk Technology
  • JAWS Kiosk Software
  • KIOSK & Posiflex QSR Restaurant Solutions
  • KioWare Contactless Touchless Software
  • LG Self-Order & Robotics
  • Nanonation Self-Order & Digital Signage
  • Olea Kiosks Self-Order Restaurant Solutions
  • Panasonic ClearConnect Restaurant Solutions
  • Peerless-AV kiosks & digital signage
  • Pitney Bowes Kiosk Service Installation
  • Pyramid Computer Smart Kiosks
  • Samsung kiosks & digital signage
  • Star Micronics printers & POS


InfoComm 2023 Register Today

Samsung infocomm

Save the date!  InfoComm 2023

Register post by Samsung in advance of InfoComm 2023.

  • June 10 – 16, 2023
  • Orange County Convention Center, Orlando, FL

Booth 1143 — actually there are 2 booths for Samsung. This is the “big” one

Join us at the largest audiovisual solutions event of the year. Explore our wide selection of digital signage and commercial displays.

• Outdoor signage
• Video walls
• MicroLED
• Interactive and standalone displays

Get a free exhibit hall pass with VIP Code SAM713

Register now

Meet with a Samsung rep at InfoComm. Come say hello and enjoy a guided booth tour. Interested in Samsung Display Solutions?

Let us contact you.

Samsung “The Wall” Video Highlighted in 2022 at InfoComm

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InfoComm 2023 – Diversity and AVIXA

infocomm 2023

InfoComm 2023 AVIXA Policy on Inclusion



Krystle Murphy, Communications Manager, AVIXA


Phone: +1.703.279.6366


AVIXA Will Champion Diversity, Equity, and Inclusion at InfoComm 2023

FAIRFAX, Va., May 5, 2023 — AVIXA, the Audiovisual and Integrated Experience Association, will continue to demonstrate its commitment to diversity, equity, and inclusion (DEI) at InfoComm 2023 this June 10-16 (exhibits 14-16) in Orlando, Florida. At the show, the AV community will experience more of the manifestation of AVIXA’s dedication to DEI through powerful conversations, diverse voices on stage, and programs to reach diverse youth.

AVIXA is very proud of the work we are doing with the AV community to bring discussions on DEI out in the open and support programs that are making a positive impact. We want everyone to feel welcome to this exciting industry, because everyone deserves to belong and for their story to be heard,” said David Labuskes, CTS, CAE, RCDD, Chief Executive Officer of AVIXA. “In addition, it’s critical that the environment where we host InfoComm is inclusive to everyone. Laws that adversely affect women, LGBTQ+, Black, Latino, Asian, Indigenous, disabled persons, and others are not in line with AVIXA’s values. Orange County, Florida, the home for InfoComm 2023, shares our dedication to DEI and takes deliberate action to support diverse communities.”

Conversations to Implement Change

AVIXA is intentional about bringing new and diverse voices to the classrooms, panel discussions, and InfoComm stages. In 2021, AVIXA began the “pass the mic” initiative, where speakers are asked to include and support colleagues to present sessions at InfoComm to amplify more diverse voices and points of view. This program is yielding positive results – the InfoComm 2023 current speaker lineup is 26% female or non-binary and 25% minorities.

In addition, InfoComm 2023 will present sessions on how organizations can go beyond conversations about race and take action for racial and gender equity and the importance of leadership being purposeful about implementing DEI practices.

The session “Diversity & Equity in the Modern Workplace: Intentional Leadership” will feature industry DEI experts sharing their experiences and success stories on how belonging is a powerful sentiment that needs to be understood by leaders and ingrained into an organization’s DNA.

The discussion “An Ethical Revolution in Tech: Creating DEI Accountability and Psychologically Safe Workplaces” will bring together a cross-section of the industry to share insights for change at every level. From the perspectives of workplace leadership, management allyship, or passionate outspoken employee perspective, this session will provide real-world examples.

InfoComm 2023 will also host the annual AVIXA Women’s Council Breakfast featuring keynote speaker Dr. Tarika Barrett, CEO of Girls Who Code, who is on a mission to close the gender gap in tech and change the image of what a computer programmer looks like. Dr. Barrett will shine a light on the transformative power of learning spaces where women can collaborate to problem-solve, innovate, and envision themselves as leaders and equals in their fields.

To view all the DEI sessions at InfoComm 2023, visit

Paving the Way for a Future of Diversity

InfoComm will also host students from The Loop Lab and Diverse Media Institute, organizations that provide audiovisual education with a particular focus on the DEI. The students will tour the trade show, attend seminars and workshops, and attend special AVIXA events.

On Friday, June 16, HETMA (Higher Education Technology Managers Alliance) and AVIXA will announce the recipients of the Prism Scholarships. Now in its second year, the scholarship program was created to encourage women, LGBTQ+, Black, Latino, Asian, Indigenous, disabled persons, and others to become active leaders and role models for technology managers in the higher education space. Recipients receive a one-year Elite Membership to AVIXA, inclusive of the entire online catalog of education, access to a virtual CTS prep course, course materials, the coverage of exam fees for the Certified Technology Specialist (CTS) exam, and more.

In addition, the AVIXA Foundation is currently accepting applications for its elAVate Scholarship and Mosaic Scholarship, which encourage and enable students from diverse backgrounds who show great potential to pursue careers in the audiovisual field. Applications will be accepted through September 3, 2023. Learn more and apply at

An Environment for Everyone

At the Orange County Convention Center, attendees will have access to wellness rooms for lactation, medical needs, and prayer, in addition to gender-neutral restrooms. InfoComm is ADA compliant. For visual, auditory, mobility or other accommodations, attendees can note their needs when registering for the show.

DEI Support in Orlando and Orange County, Florida

The Orange County Convention Center is owned and operated by the Orange County Government.

Elected in 2018, the mission of Orange County Mayor Jerry L. Demings has been to build a community that works for everyone, one where no one is left behind. The Orange County Government takes deliberate action to affirm and uplift the region’s LGBTQ+ community.

  • In 2021-2022, Orange County Government was the largest funder of mental health services for The LGBT+ Center Orlando.
  • Orange County Government led the development of a strategic relationship between the Department of Health and Come Out With Pride Orlando which resulted in several mobile vaccination sites during Orlando’s 2022 pride-week events and its pride parade and festival.
  • Orange County Government participated in peer-to-peer transgender support/education groups with Bliss Cares.
  • Orange County Government funded community-based programs for vulnerable LGBTQ+ youth through Zebra Coalition and Orlando Youth Alliance.
  • Orange County Government is proud to invest in its employee resources groups (ERGs), earmarking annual funds to support community initiatives. Current ERGs include (1) African American Employee Network, (2) Hispanic Heritage Network and (3) Orange County Asian Committee. Orange County employees are currently working on building the LGBTQ+ and Ally group for the next fiscal year.

In 2022, the City of Orlando received the highest rating by the Human Rights Campaign’s Municipal Equality Index (MEI) for the ninth consecutive year. The MEI evaluates 506 cities across the United States on how inclusive their municipal laws, policies, and services are of LGBTQ+ residents and visitors utilizing 49 different criteria including non-discrimination laws and municipal employment policies, inclusiveness of city services, and law enforcement and municipal leadership on matters of equality.

“We understand the AV community’s concerns about the current divided culture we are experiencing. AVIXA’s values are strong in fostering an industry that supports and uplifts everyone, and we are proud that Orange County shares those values,” says Labuskes. “Shows like InfoComm impact more than 25,500 individuals that are employed either directly or indirectly by the activity generated by the Orange County Convention Center. We are proud to play a role in supporting jobs and the economy in Orange County.”

To learn more about AVIXA’s commitment to DEI, visit For details on DEI at InfoComm 2023, visit

For ongoing conversations and news about the AV industry, including DEI, visit AVIXA Xchange, a unique community for the AV industry designed to connect thought leaders, industry-leading solution providers, and innovative manufacturers with AV solution seekers.

About InfoComm
InfoComm is the largest technology exhibition and conference in North America focused on the pro AV industry. The exhibition is produced by the Audiovisual and Integrated Experience Association (AVIXA) and currently ranks as the 28th largest trade show in the United States by Trade Show Executive. In addition, AVIXA and its partners produce a global portfolio of trade shows and conferences, including InfoComm China, Beijing; InfoComm India; InfoComm Southeast Asia; Integrate; and Integrated Systems Europe.

AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 20,000 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit

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Cruise Ship Outdoor AV Projects

gneb installation lg

Cruise Ship Outdoor AV Projects

We recently did a post on AVIXA regarding new DVLED technology by LG called GNEB

In Brief Summary

  • Marine-grade DVLED technology
  • Salty air is not a problem
  • 6.2-millimeter pixel pitch and a 5,000:1 contrast ratio
  • 160-degree horizontal viewing angle

“LG’s marine-grade DVLED technology is the ideal outdoor display medium because it can produce bright images and has the contrast necessary for watching videos in direct sunlight. The GNEB is easy to maintain thanks to a module-based construction,” says Jake Benner, director hospitality, cruise & titness at LG Business Solutions USA. “Outdoor areas on cruise ships can now be outfitted with movie-theater sized displays, while providing optimal performance day in and day out regardless of how salty, wet or unpredictable the environment is.”

The GNEB series features a marine-grade powder coating that protects against salinity and corrosion in marine environments and weather conditions. Both the front and rear of the display are IP67-certified and feature reliable designs for seaside environments to enable stable power and data connections. IP67 is among the highest levels of environmental protection available.

GNEB Installation Example in Progress

Turns out that there is a big new installation “in progress,” so we thought a phase-by-phase illustration would be usefuil


By Michael Warner of LG

Guess what…. It’s me again with the
Inaugural install of our marine grade GNEB product.
This IP67 GNEB 8.3 pixel pitch will be replacing an aging existing display that has concluded its service.
Make sure to stay tuned for the final product.

More dvLED Posts


VIDEO from SeaTrade

Outdoor AV Considerations by ExploreKeyser

outdoor AV considerations

Nice post on considerations


If your business has a welcoming outdoor area, then outdoor audio-visual (AV) is an essential part of your digital signage design. Outdoor readerboards, self-service kiosks, digital menu boards, signage, and outdoor entertainment displays each play an important role in engaging your visitors as they enjoy the exterior spaces of your venue. Whether you have a charming terrace, a lively courtyard, a drive-thru menu, or a trendy rooftop bar where guests want to watch the big game on outdoor TVs, you can take advantage of a wide range of outdoor AV design options.

Outdoor AV technology has advanced significantly in recent years. You can upgrade your displays with many new products and innovations designed to deliver high-quality audio and visual experiences in an outdoor setting – especially in the realm of digital signage.

What should your venue consider if you want to invest in the latest outdoor signage? We’ll explore the nine most important factors of outdoor AV design and installation.


1) Weather resistance

Every piece of outdoor digital signage needs to be able to stand against the weather. Durability in a wide range of weather conditions is essential, including rain, high winds, humidity, and extreme temperature. This ensures that you will not have to run out and protect your technology every time bad weather blows through.

You will want to look for displays that are designed to be weather-resistant, with features like waterproofing, dust-proof design, anti-glare screens, and encapsulating enclosures. Kiosks and outdoor displays, for example, typically have superior sealing against the weather and anchoring against the wind compared to setting up indoor technology in an outdoor venue.

Additionally, outdoor sound features are crucial, as the signage needs to deliver clear audio even in outdoor environments with ambient noise. Adequate outdoor lighting is also essential, as the signage needs to be visible in varying lighting conditions, including bright sunlight and low-light situations.

2) Brightness and contrast

Until you’ve seen a normal screen in bright sunlight, you might not realize the importance of brightness and contrast. Your outdoor AV solutions need to be visible in bright and dark conditions, with enough contrast that the content is clear and easy to read. You should look into devices and displays with high brightness levels and advanced lighting control. Anti-glare screens or screen coating is also essential for visibility in the mid-day sun.

For venues that will be open at night, having displays that can turn down the brightness will be equally useful. This way, your guests will be able to enjoy your displays without losing their comfortable and relaxing night-sight.

With adaptive brightness, high-contrast, and anti-glare displays, your digital signage can achieve optimal visibility in outdoor environments.

3) Connectivity and compatibility

Much like how you would prepare your home entertainment area and smart TV in your living room, you also have to ensure connectivity and compatibility for outdoor use when using outdoor signage. And much like your home technology, not all outdoor entertainment systems and displays connect the same way. Each device needs to be connected to the internet – or at least an internal network – and must be compatible with a wide range of devices and control software. Wireless connectivity options for your outdoor displays include WiFi and Bluetooth. Wired control options include ethernet, HDMI, and USB-C connections.

Consider displays that offer a selection of connectivity options so that you can build your display network and venue design in whatever arrangement works best for the space.

4) Audio quality

Outdoor digital signage often includes an audio system that includes speakers or soundbars. While the audio may not always be in use, you will want to make sure it is of good quality and can project at a sufficient volume level for the environment. The most common mistake in outdoor AV is using audio that is loud but not clear, or clear but not loud enough to be heard.

Look for integrated displays or separate sound equipment that can be easily adjusted for optimal sound clarity when sound is used. You may also want to experiment with the placement of your outdoor speakers and soundbars to create a more immersive and clear listening experience, whether you plan to play music or broadcast spoken messages.

5) Maintenance and support

Another factor that is crucial to keep in mind during this process is to build maintenance into your outdoor AV plan. All digital signage requires regular maintenance and support to ensure that it continues to function well over time. Consider how maintenance hatches and access points will work when designing your displays, including custom stands, positioning, and cabinetry.

You will also want to consider partnering with a vendor or service provider that specializes in ongoing maintenance and support for digital signage. This will ensure that if your display or sound quality ever drops, you will have an immediate and professional solution.

6) Viewing distance and angle

Where will your audience be in relation to your outdoor displays? Whether you are creating digital menu boards, navigation guides, or outdoor entertainment systems, think about the distance and angle from which your audience will view the displays. Kiosks are often interacted with up close, while outdoor televisions and menu boards may be further away, requiring a more accommodating angle from above and larger text or details.

Depending on the size of the display, the distance between the display and the viewer may need to be adjusted to ensure optimal visibility. You can adjust the angle, contrast, brightness, and size of your displayed content to optimize the viewer experience.

7) Power and energy efficiency


Consider how your outdoor signage will be powered, and how you will keep that power source safe. Energy efficiency has also become a paramount concern for venue design. Look for devices that provide a high-quality viewing experience using the minimum amount of electricity.

While buried cables are the most traditional option, you can also power your outdoor displays using renewable energy sources like solar panels or even an on-site wind turbine. Solar panel awnings that provide shade for your guests and reduce glare are a popular choice for both kiosks and outdoor entertainment displays.

8) Security

Security is of paramount importance for outdoor AV signage for businesses due to several reasons. Outdoor signage technology is vulnerable to theft, vandalism, and unauthorized access, as it is exposed to the elements and accessible to the public. The loss or damage of outdoor signage can result in significant financial losses and disrupt business operations. In addition, outdoor signage may display sensitive or proprietary information, such as pricing, promotions, or brand messaging, which, if tampered with, can harm a business’s reputation and brand image. Lastly, outdoor signage is often connected to networks or the internet, which can be potential entry points for cyber attacks, leading to data breaches, system disruptions, or other security risks.

This is why it’s important for businesses to take physical security measures, such as installing security cameras, motion sensors, and tamper-proof enclosures. These things can deter theft, vandalism, and unauthorized access. Placing the signage in well-lit areas or installing anti-glare screens can also enhance security.

Businesses should also secure the network connections and devices used in their signage system. This can be achieved by using encrypted connections, strong authentication methods, and regularly updating and patching software and firmware to address vulnerabilities. Employing firewalls and virtual private networks (VPNs) can also add an additional layer of protection. Also, implementing content authentication and authorization protocols, such as digital signatures or access control lists, can ensure that only authorized personnel can modify or upload content to the signage system.

Regular monitoring and auditing of the signage system, including checking for signs of tampering, unusual activities, or system vulnerabilities, is also crucial. Employee training on security best practices, including password management and awareness of social engineering attacks, can help prevent security breaches. Lastly, having a backup and disaster recovery plan in place can minimize downtime and data loss in case of security incidents or technical failures.

9) Content management

Lastly, consider how you will send new content to each display and how you will manage the display experience for your guests. There are several digital signage management systems and audio-visual software options that can help you create the ideal outdoor AV experience for your guests. Your management software makes it possible for you to create immersive and satisfying outdoor entertainment or information systems and to keep your content fresh with relevant new information or engaging new entertainment. Look for displays that are compatible with content management systems for both scheduling and updating your content on a regular basis.

In addition, you may want to look for a cloud-based content management system (CMS). With a cloud-based CMS, businesses can easily update and manage their signage content remotely from anywhere, using a web-based interface. The content is stored in the cloud, eliminating the need for physical media or on-site servers. This allows for real-time updates and seamless content scheduling, making it easy to customize and change content on the go, without the need for on-site technical assistance.

Cloud-based CMS also provides scalability, allowing businesses to manage multiple screens and locations from a single centralized platform. This eliminates the need for manual updates and ensures consistent and timely content across all screens. Cloud-based CMS is also cost-effective, as they eliminate the need for expensive hardware and maintenance, making it a cost-efficient solution for businesses of all sizes. Overall, cloud-based CMS offer flexibility, convenience, and efficiency, making them a valuable tool for businesses to effectively manage their digital signage content and keep it up-to-date.

Build your outdoor AV solution with Keyser

Here at Keyser, our specialty is the commercial installation of digital signage and entertainment systems. We can help you design, equip, and build your ideal outdoor AV solution, whether you are creating an environment of digital signage and kiosks or a party zone with outdoor televisions and a kicking sound system. We can also help you maintain your outdoor AV so that your guests enjoy beautiful quality sights and sound year after year.

Contact Keyser to get started on planning your next outdoor AV display design and installation. We look forward to bringing your vision of a digitally enhanced outdoor space to life.

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LG debuts screens designed for outdoor on cruise ships

Digital Signage for Cruise Ships by LG

Noted Cruise & Ferry March 2023

In Brief Summary

  • Marine-grade DVLED technology
  • Salty air is not a problem
  • 6.2-millimeter pixel pitch and a 5,000:1 contrast ratio
  • 160-degree horizontal viewing angle


“LG’s marine-grade DVLED technology is the ideal outdoor display medium because it can produce bright images and has the contrast necessary for watching videos in direct sunlight,” said Jake Benner, director of hospitality, cruise and fitness at LG Business Solutions USA. “Outdoor areas on cruise ships can now be outfitted with movie theatre-sized displays, while providing optimal performance day in and day out, regardless of how salty, wet or unpredictable the environment is.”

LG will showcase the products for the first time at Seatrade Cruise Global 2023 on 27-30 March 2023.


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ISE 2023 Highlights – LG and also Peerless-AV

ISE 2023 LG

ISE 2023 Highlights

As published on AVIXA Xchange

LG ISE 2023

Feb 16 update — Added vimeo of Peerless-AV as well along with food and beverage video detailing Supersign for restaurants, kiosks and drive-thru menus.

Wow! Lots to see from LG at ISE 2023. Here is their main landing page covering all they showed. Most people flocked to the big displays like the “microLED” Magnit but the Hospitality, Food, EV Charging and

Right Click for full size

the Cloud (thin clients) caught our eye. We thought 2022 was big but 2023 dwarfs that. LG’s Oscar Rozo also serves as co-Chairman of our ADA and Accessibility Committeeand the viewpoint of a consumer and business giant like LG is invaluable. For more information or to contact LG you can email [email protected] Here are ISE segments and below are some selected videos we’ve seen.

First up is the official LG video

Here are some other videos from around the Net that we liked!




More Videos

ISE 2023 Booth Video List and Download Link  – as LG releases the upcoming we will add them in

List Youtube
1 Overview
2 Media Art
3 Virtual Production
4 Education
5 Corporate
6 Telecom
7 Restaurants
8 EV Charging Station Coming soon
9 Hospitality Coming soon
10 Cloud Solution Coming soon
11 ESG Coming soon
12 LG MAGNIT Coming soon
13 Transparent Signage Coming soon

More LG Posts


  • Video Wall Processors
  • Mounting Solutions
  • Interactive Carts, including motorized
  • Outdoor Displays
  • Drive thru menu
  • NEW Smart City Kiosks (good to 135mph wind)
  • Curved dvLED
  • Vimeo link

Peerless-AV at ISE 2023 US.mp4 from Peerless-AV EMEA on Vimeo.

Interactive Video Wall for Nationwide Corporate

video wall 22miles red minnow nationwide

Interactive Video Wall News



22Miles in cooperation with Red Minnow provides forward-thinking businesses with digital signage and visual communications solutions for the modern enterprise workplace.

In this video, the first phase of the digital transformation of Nationwide Corporate Offices is showcased, with the implementation of a 7×2 Interactive Video wall spearheaded by Red Minnow design customization, all Powered by 22Miles PublisherPro CMS.

Inspire your staff, manage your facility, and keep hybrid workforces aligned and on-mission with a suite of customizable visual communication tools from 22Miles.

Learn more by visiting 22Miles Workplace Management, or to receive a quote for your office, call us at (408) 933-3000



  • 22Miles — digital signage CMS
  • Red Minnow — We’re a tight knit team of designers, developers & technology experts based in Columbus, Ohio. We design and develop mobile applications, interactive experiences and digital signage.

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Interactive Fitness Mirror with Gesture

interactive fitness mirror

Digital Signage Fitness Mirror with Gesture

Westchester deployment noted by IHL Services on  Retail Touchpoints Jan 2023

Powered by industry-first Motion Engine technology, this technology has a new store iteration:

  • As part of its quest to expand into the U.S., Fiture doubled down on these values and collaborated with MG2 on an immersive and engaging physical space that allowed its Motion Engine technology to shine. The small-but-mighty 605-square-foot space at the Westchester Mall in White Plains, N.Y. opened in November 2022 and brought a burst of activity (and color) to consumers through a vibrant yet intimate space.
  • Fitting semi-private “zones” and making room for instructors to interact with customers posed as a possible challenge in the small space, but it was needed for Fiture to communicate what’s unique about its platform as the connected fitness space market grows and evolves.

ROI Factors

While many experiential store concepts emphasize dwell time and in-store engagement rates, Fiture is prioritizing KPIs that reflect individuals’ interaction with the product, such as lead generation, traffic-to-demo conversion, demo-to-lead generation and lead conversion-to-sales, according to Cruz. “We will also review the store’s total contribution to overall sales in the key markets it serves, matched with any uptrends in the overall brand awareness in the area. We will use this data to inform any adjustments in strategy, both short- and long-term, to ensure we continue to drive success for our brick-and-mortar strategy.”


  • Motion-tracking camera scans skeletal points
  • Gesture Control
  • No physical controls except for volume — you use your mobile phone
  • The mirror is never touched (so it stays clean)
  • Games are available
  • Interesting to have a mirror hold you accountable and let you know you are slacking.  Watching TV for comparison provides zero feedback.
  • Proximity to screen is important
  • Very attractive and can go in your living room
  • For public fitness gyms it makes a lot of sense to offer your customers
  • Rep counting, pace tracking, real time form feedback and more with Motion Engine™ technology
  • If you order direct it is $1200 and $25/month membership — 43″ Screen Size
  • Fiture Core interactive fitness mirror with power cord, magnetic sensor cover, cleaning cloth, and anti-tilt anchor set for simple setup
  • Complimentary Fit Kit with heart rate monitor, resistance bands (10lb, 15lb, and 20lb), water bottle, and face masks ($150 value)
  • Free delivery


Nice video of installation and operation.


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Classroom Interactive Displays & Emergency Alerts


Rise Vision + Emergency Alerts To Keep Your School Safe

Thanks to Dave Haynes at Sixteen-Nine for noticing this

Thousands of schools around the world are using Rise Vision and one of our partners as an emergency notification solution. All of the applications are easy to use, reduce response time and are loved by school administrators around the globe.

You can display Rise Vision emergency alerts on your passive digital signage displays in hallways, cafeterias, lobbies, libraries, entrances, and more. And you can display emergency alerts on interactive flat panels in your classrooms.
With Rise Vision emergency alerts, you can send emergency notifications to all interactive flat panel displays in your classrooms, like:

– Promethean
– SMART Technologies
– Clear Touch
– Clevertouch
– Boxlight
– Newline
– BenQ
– ViewSonic
– Avocor
– And more!

With this feature, teachers can go about their day using the screen as a teaching tool. When the display receives an alert, Rise Vision will automatically stop the display from being used as a teaching tool and then show the emergency alert, giving students and staff the necessary time to react.

If your school is in need of emergency notification systems and would like to discuss how Rise Vision can be implemented at your campus, please contact us here.

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Peerless-AV News – Megan Zeller

sportsbook curved display peerless-av

Peerless-AV’s Megan Zeller Elected to the Digital Signage Federation Board

Megan Zeller, Senior Director, Business Development with Peerless-AV, was recently elected for one of six seats on the Digital Signage Federation Board, marking the highest number of female board members on the DSF Board in years.

sportsbook curved display peerless-av

Megan Zeller peerless-av

As Senior Director of Business Development, Zeller leads Peerless-AV’s dvLED video wall systems, integrated kiosks, and outdoor AV sales initiatives in the hospitality and gaming verticals. She is responsible for helping her clients develop brand standards with digital signage solutions that are representative of the specific style and quality of the company.

Zeller will take these roles and responsibilities into her new role on the DSF Board to be a larger voice in the digital signage industry with the goal of providing education, networking, and advocacy to continue to innovate and move the growth of the industry forward.

“We are immensely proud of Megan Zeller being elected to the DSF Board,” says Nick Belcore, Executive Vice President, Peerless-AV. “Her passion and dedication to the field makes her the perfect addition to this board to join in the efforts and contributions to the AV industry and work towards a better, more innovative tomorrow.”

The full board will be gathering with members in Louisville, Kentucky on February 15th for the first DSF Meet ‘n Mingle of 2023. The event will feature panel discussions, tabletops featuring products and information from Advisory Council Members. Learn more:

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Airport Digital Displays and MSP Airport Review

MSP Airport Digital Signage Review

Editors Note: Huge round of thanks to the Metropolitan Airports Commission | Minneapolis-St. Paul International Airport for the generous permission in the use of images below.

MSP has been in the news multiple times for its technology. Future Travel Experience and Aviation Pros being the two most notable.  Worth noting that apparently the inspiration for airport management came from what the local baseball team, the Minnesota Twins did (consolidate display information systems). Sixteen-Nine did a nice writeup and names some names.

FTE is a shorter article and covers new DVLEDs installed. We will start with FTE and DVLED.

What is DVLED — Direct View LED is not like regular LED – or any other display. Forget Backlights.  It is worth noting that the literal phrase “direct view” is shared by both LG and Samsung.

Direct View LED displays eliminate the LCD panel, instead using a surface array of LEDs as the actual display pixels. This allows for incredible contrast, vibrant colors, and brightness levels several times that of LCDs. Direct View LED displays can also be made virtually any size, including large sizes of 100 feet or more, making them the perfect choice for outdoor and indoor spaces alike. Thanks to the bezel-free design of Direct View LED displays, it’s possible to create seamless video walls too. Explanation of DVLED by LG.


From FTE — new direct-view LEDs mounted above North and South Exit escalators. Actually two displays:

  • North Exit main display is mounted in landscape orientation and measures 14.75 feet wide and 8.2 feet tall.
  • smaller ticker-type display with a 2.5mm pixel pitch.

“Digital displays allow us to maximize the use of overhead space at our exit escalators, which was previously used to hang printed messages,” said Eduardo Valencia, Chief Information Officer for the Metropolitan Airports Commission that manages MSP and several regional airports. “We now can schedule and convey important information and offer local businesses a big, bright, bold way to get their messaging in front of visitors.”

Photos (provided with permission of Metropolitan Airport Commission)


  • digital signage controller by Radiant Technology Group
  • LG displays
  • CMS by Omnivex

AviationPros picked some of this up and did a much more comprehensive article. There is a nice image gallery and the great news is that they started at the South Exit. They have five nice images of the South side and the different iterations of digital signage.

digital signage msp airport

digital signage msp airport

The dynamic digital signage “moons” that Delta uses which can be reconfigured on the fly are probably going to be very handy.  Too bad Southwest Airlines didn’t have those for its baggage areas.


Cross-asset utilization encourages the use of consistent messaging and affords efficiency.

In airports, you sort of have these “fiefdoms,” Valencia said. In other words, he said, “Those displays are only for this purpose.”

“We wanted to leverage all our digital displays in a cohesive integrated way to try to then open up that digital canvas to business (units) for them to use, basically be able to put any message, from any source, data or not, anywhere, any time,” he said.


  • Eduardo and his team have worked thoughtfully to truly transform the MSP Experience. They utilize software (Omnivex) as an enabler for their business and transformative initiatives. We laud their efforts and the partners they chose to support them.”  ~Chris Devlin with Omnivex.
  • “Like many airports, MSP had a very siloed approach to digital signage,” said digital signage expert Neil Bron Chatwood of Omnivex Corporation. “
  • Work done by Radiant Technology began with consulting, including a multi-year vision and implementation plan, said Doug Freutel, Radiant Technology VP of innovation and visionary.
  • From LG: In this market you are able to buy the same type of LED cabinets from any OEM, but the differentiator with LG projects, we take pride in providing top-notch onsite installation and in-person training programs that help our client become educated on the whole process and not just a paycheck to us.
  • Sixteen Nine:  The displays add to a digital footprint of more than 800 LG flat panels around the airport. LG PR says the displays were sourced through Bluum Technology, a solutions-focused project designer and technology reseller, and are operated with a custom UX developed by Radiant Technology Group, which then taps into Omnivex’s digital signage software platform.

What the experts say to consider:

  • Look at your screens – how many are black – what’s the reliability of your current systems?
  • How many different systems are driving those visuals?
  • Consider how more valuable those existing screens could be if you had more agility and flexibility in the information you could show on those screens.
  • Don’t digitize your existing screens, transform them
  • dynamic or digital wayfinding is huge (see Hartsfield or Sky Harbor articles)

We strongly suggest reading the full article at AviationPros


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NRF 2023 Best Digital Signage Providers

best digital signage solution

Stop by 1602 and meet us!

The Kiosk Association is again exhibiting at NRF 2023 in New York. Here are some preliminary items.


Show Specials

Press Releases


Samsung Digital Signage Solutions Profile by SixteenNine for DSE

Samsung Digital Signage Solutions Profile

Nice profile of Samsung by Sixteen Nine as part of sponsor profiles for the SixteenNine mixer at DSE this year,’


November 15, 2022 by Dave Haynes

It almost seems a little silly writing up a profile on a company that has been part of the industry since it got a name, as Samsung’s footprint and influence is all over the business.

The Korean electronics giant got its start in digital signage as purely a supplier of commercial displays, but through the years has hugely diversified what it offers in the sector – both in products and services.

Samsung pro displays now cover off a huge range of use-cases and price-points: from prosumer TVs for the price-conscious SMB/entry-level market to super-premium microLED products like The Wall, and 8K-capable QLED displays (QLEDs are LCDs with quantum dots filters that produce the same rich visuals seen with OLEDs).

Samsung has also greatly matured its CMS software solution MagicInfo – evolving it through the years from an entry-level solution for simple, budget-sensitive jobs to being a rich, full-featured product that competes with pure-play CMS software options and gets used all the way up to enterprise jobs. MagicInfo now has complementary solutions like analytics and data integration, and the company has invested the resources to make the software hyper-secure, with ISO27701 certification.
For more information on DSE see DSE Digital Signage Expo
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Digital Signage Tradeshow – DSE in Vegas November 2022

digital signage trades dse

Digital Signage Tradeshow – DSE Update

DSE Digital Signage Show Contact

DSE Brad Gleeson  Contact – 360-620-0232

DSE Tradeshow aka Digital Signage Experience explores every aspect of digital and interactive display technology, from concept and design to content and analytics.

No matter what business you’re in or where you are on the adoption curve, the DSE tradeshow caters to your needs right now, providing access to hundreds of leading vendors of digital display, interactive technology and content solutions.  

See you at DSE in Vegas November 17-19 for Digital Signage Expo.  We are in booth 617 and looking forward to the show. Craig is facilitating one of the Lunch sessions.

In our booth

DSE Tradeshow Agenda

  • Wednesday Nov 16th
    • 1PM – 5PM: Digital Signage Experience Field Tours
    • 4:30PM Pre-Event Mixer – Merger Activities
    • 5:30PM – 7:30PM DSE Mixer by 16:9 — It will run Nov. 16th at its longtime home, the Hard Rock Cafe on the Las Vegas Strip. As in the past, the event is on the third floor, with a big interior space and a large outside patio overlooking the mayhem on the sidewalk below. The event is free to attend
  • Thursday Nov 17th
    • 9AM – 9:45AM: Conference Breakouts
    • 10:30AM – 11:30AM: Opening Keynote: Refik Anadol, new media artist
    • 12PM – 1:30PM: Lunch Roundtable Discussions
      • Brand Activations
      • Digital Out-of-Home (DOOH)
      • Education (schools/universities)
      • Entertainment Venues
      • Experiential Design
      • Hospitality
      • Interactive Tech — Facilitator is Craig Allen Keefner of KMA
      • Retail
      • Systems Integration
      • Tech Trends — Tim Albright of AV Nation
    • 1:30PM – 3:30PM: Free On-Floor Workshops
    • Speaker Case Study – Curved dvLED Displays with Peerless AV – The new 65,000-square-foot institution leverages the latest in dvLED display technology from LG Business Solutions USA and mounting innovations from Peerless-AV to deliver captivating video content and provide digital canvases for private events or sponsors to display messages and films. Massive Curved Display article on AVIXA for reference
    • 4PM – 4:45PM: Conference Breakouts
    • 5PM – 6:30PM: Opening Night Networking Party.  [Sponsored by SONY]
  • Friday November 18th
    • 9AM – 9:45AM: Conference Breakouts
    • 10:30AM – 11:30AM: Keynote: Jason Cothern, SoFi Stadium
    • 12PM – 1PM: Women of Digital Signage Lunch
    • 1:30PM – 3:30PM: Free On-Floor Workshops
    • 4PM – 4:45PM: Conference Breakouts
    • 5PM – 6PM: DSE DIZZIE Awards Ceremony and Reception
    • 6PM – 8PM: Crew Up And Connect Industry Party, LDI Circle Bar + Lounge (North Hall)
  • Saturday November 19, 2022
    • 9AM – 9:45AM: Conference Breakouts
    • 10:30AM – 11:30AM: Closing Keynote: Naveen Viswanatha, Google
    • 11AM – 6PM: LDI Show Floor Open (North Hall, accessible with DSE registration)
    • 12PM – 3PM: Vertical Markets Networking Meet-ups
    • 6PM: LDI Awards Ceremony (North Hall, accessible with DSE registration)
  • Sunday November 20, 2022 (DSE exhibit floor is closed)
    • Post-Show Event
    • 10AM – 3PM: LDI Show Floor Open (North Hall, accessible with DSE registration)
  • Digital Signage Experience (DSE), Live Design International (LDI), and XLIVE are sharing dates in November. Held in separate halls at the Las Vegas Convention Center (LVCC), you’ll receive benefits of the three events sharing dates:
    • DSE will be held in Central Halls as its own trade show and conference, but your exhibit hall pass will allow you entry into Live Design International (LDI) and XLIVE (North Halls).
    • Enjoy discounts to conference sessions at LDI and XLIVE: after you register, you’ll receive promotions to use for LDI and XLIVE events and conference.

DSE Participants

Digital Signage Resources

Useful Links

For more information you can email [email protected]

Contact info — [email protected] or 360-620-0232.

About DSE Digital Signage Experience Tradeshow

DSE has/had been the leading event for the digital signage industry for 15 years. Questex acquired the assets in early 2021, and will build on that legacy as the preeminent event and digital platform for the digital signage industry, showcasing innovations in technology, market applications and creative educational content.  The original Digital Signage Expo was very well received albeit under former owner it lost some of its luster in those final years. Poor management is general consensus.

Questex will combine its capabilities and experience as the leading information and events company focused on the experience economy with input from the industry including past sponsors, exhibitors and attendees to deliver an updated and renewed DSE for the industry going forward.

With an increased focus on reaching key end-user markets for digital solutions and experiences, DSE will harness other audiences and platforms in hotels, hospitality, travel, healthcare, entertainment, education, sensors and communications technology and more.

Drive-Thru Menu Boards Whitepaper

Panasonic drive-thru menu boards

Drive-Thru Evolution Whitepaper

panasonic connect

panasonic connect

Learn the latest drive-thru trends taking place across the restaurant industry that are meeting customers’ needs while increasing operators’ revenues.  For more information, you can email [email protected]

Executive Summary

Once considered an adjunct to an established restaurant, the drive-thru has evolved into an essential business component helping eateries achieve profitability and exceed customer expectations. Drive-thrus are illustrative of a case where technology has helped redefine the dining experience. QSR Magazine cites examples of national chain restaurants that have more than doubled revenues by implementing an effective drive-thru strategy. The drive-thru has become the industry’s most popular off-premises channel having accounted for fifty-two percent of to-go orders in 2021. This growth activity represents an increase of four percent over the prior year.

Most industry practitioners believe restaurant success depends as much on service quality as it does on food quality. The speed and coordination in preparation, as well as the wholesomeness of menu items, are critical factors. Consumers have always sought speed and accuracy with a drive-thru order, but pandemic circumstances amplified guest expectations to include personalization and concise communications. From a drive-thru perspective, clear communications, accurate order entry, and secure payment processing are core technical elements for an effective operation. It is estimated that the average American will spend more than $1,200 on drive-thru food this year. This sum represents a substantial annual increase attributable to the restrictions of the pandemic.

Simply stated, drive-thru’s have become the restaurant industry’s most popular off-premises channel, accounting for more than half of all to-go orders in 2021, according to industry researcher NPD. This business volume represents an increase of four percent over the prior year. During the pandemic, restaurant takeout orders experienced exponential growth. As a result, operators need to continue supporting a multiple-channel approach to off-premises dining that also includes delivery services and order-ahead options, including mobile apps.

According to QSR Magazine, no area has seen more digital improvements than the restaurant drive-thru. Many industry practitioners claim the pandemic made the drive-thru an essential part of keeping restaurants open during lockdowns. It was the sole way to serve customers at eateries across the country continuously. To thrive amid elevated off-premises demand, restaurants have begun investing in innovations designed to maximize delivery, curbside pickup, and drive-thru offerings. These plans for futuristic store models include digitally integrated double and triple drive-thru’s to accommodate mobile orders better, and take out, with reduced on-premises dining room space. For example, consider the two-story Taco Bell in Brooklyn Park, Minnesota that according to was developed featuring four drive-thru lanes, including three lanes designated for mobile or delivery order pickups. The fourth lane will offer a traditional drive-thru experience with face-to-face interaction between customers and staff.

Download the full whitepaper here (9 pages)  — DRIVE THRU IFBTA Panasonic May2022

Michael L. Kasavana, Ph.D., CHTP, CFTP
MSU/NAMA Professor, Emeritus
IFBTA Education
Amy Fanale
Sr. Product Manager
Panasonic Connect North America

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Menu Boards White paper by Panasonic

menu boards Panasonic

Menu Board Whitepaper

panasonic connect

panasonic connect

There is a significant shift in restaurant technology that can engage customers in a way that enhances service, reduces wait times, and increases sales. Digital signage is the technology that powers dynamic menu boards and enables cost-effective influential decision-making at preliminary and point-of-purchase touchpoints.


Executive Summary

There is a significant shift in restaurant technology that can engage customers in a way that enhances service, reduces wait times, and increases sales. Digital signage is the technology that powers dynamic menu boards and enables cost-effective influential decision-making at preliminary and point-of-purchase touchpoints.
It can:

  • empower restaurants with digital menu boards
  • queue management techniques
  • streaming entertainment
  • and impactful marketing campaigns to increase sales.

This is why 74% of QSRs ranked digital menu boards as a top priority.

Post-pandemic changes in restaurant design, are creating challenges in customer communications in the absence of face-to-face interaction. According to a recent survey conducted by Panasonic, 100% of food service operators found that the COVID-19 pandemic intensified a sense of urgency to adopt transformational technology.

As the foodservice industry experiences challenges with labor and an increase in customer preferences for touchless options, adopting digital technology appears to be even more important. In addition, the evolution of the drive-thru has also underscored the importance of digital signage and customer engagement. Restaurant operators are seeking way to elevate revenues and further enhance the customer experience with digital signage.

The Menu Board

Menu boards have existed for more than forty-five years. The menu boards were initially very simple with copy listing the menu items and their prices printed on a sheet of paper or plastic installed in a lightbox. Some boards were illuminated but no product photography was included. Since restaurants in the 1970s did not offer as many menu items as currently featured, boards were generally smaller in design.

When the need to change items or prices arose, the item insert was removed and replaced with a new strip. Similarly, price chips were updated. Since a menu item was printed on a strip of plastic that slid into tracks, and price chips snapped into place, changes required some dexterity but not altering the entire panel. Static menu boards for drive-thrus also were invented and installed in the 1970s.

The introduction of drive-thru service brought about the addition of outside menu boards and an accompanying communication system. During the next decade, operators learned that photography of menu items increased sales. This led to a space challenge as eateries increased the number of items on the menu and needed room for photos.

These increases in food offerings and photos rendered the board space insufficient. In the 1990s, the introduction of dayparts led to the need for a way to change the content completely to shift from breakfast to lunch to dinner menus. To accommodate daypart changes, meal panels would either be slid over one another at various times of the day or turned around, both manual processes and had to take place regardless of the weather conditions. By the early 2000s menu boards advanced to digital and allowed for video and commercial promotions to emanate from the board without having to go outside. The digitization of menu boards has expanded capabilities while positively impacting revenues, at a cost-effective rate.

Download the Enhancing the Impact of Menu Boards Whitepaper and for more information, and you can always email [email protected]

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