Digital Signage Solutions - Hows and Wows of AT&T Discovery District

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Nice writeup, podcast and interview on AT&T Discovery District

Excerpt:

The AT&T Discovery District in downtown Dallas is one of the more ambitious experiential digital projects out there – in the U.S. or globally – with a big reason being the focus from the inception on coming up with something that was more than just the technology circus coming to town.

Telecoms giant AT&T engaged the huge global design firm Gensler to come up with a cohesive, visually exciting design concept for not only its headquarters building in Dallas, but for the area surrounding it – delivering a destination and talking point.

There is a massive LED media wall on the corner of one building, what Gensler calls digital trellises on the urban office campus plaza, and more LED on the walls, support columns and even the ceiling of the head office lobby. That’s coupled with synchronized lighting and something that sounds a bit like a show control system.

It’s super-impressive, and it cost more than a couple of bucks to build, and to sustain. The first wave of creative includes digital art from some of the top people in the field, from Refik Anadol to Moment Factory.

I had a chance to speak with two of the key people behind the project – Justin Rankin, director of Gensler’s Digital Experience Design Studio, and Dana Hamdan, the Project Manager on the project.

For full writeup and interview visit Sixteen:Nine — Nice writeup, podcast and interview on AT&T Discovery District

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