Digital Signage in 2026: NextGen Signage, AI & the Great Power Shift

DIgital signage industry analysis

Digital Signage in 2026

Every year, the invidis Yearbook serves as the “bible of the industry” — and reading the 2024 and 2026 editions back to back reveals a market that has fundamentally changed character. In 2024, invidis titled its yearbook “Signage & Software,” arguing that the platform layer had become where the value lives. Two years later, the 2026 editions carry a heavier message: “NextGen Signage,” an industry now operating under what the editors call permanent disruption.

Here is what the three most recent yearbooks (2024 Global, 2026 Global, and the 2026 Americas edition) tell us about where digital signage — and the self-service technology that rides on it — is heading.

What invidis says — from “nice-to-have” to business-critical infrastructure

The single biggest shift is one of status. After 25-plus years, digital signage has stopped being a discretionary marketing gadget and become business-critical infrastructure. National players are merging into global groups, enterprise IT is taking the lead, and — as invidis puts it — scalability, resilience, and governance now matter as much as creativity and content.

That maturation comes with a cost. The 2026 editions describe a “polycrisis”: overlapping shocks from geopolitics, energy markets, tariffs, and technology that no longer act independently but amplify each other. The comfortable era of stable hardware pricing and predictable rollouts is over. In its place: a market that finally plays by normal enterprise-IT rules.

Three themes define the moment.

Theme 1 — The power shift from hardware to software and services

In 2024, invidis noted that roughly every second digital-signage euro was already being spent outside of hardware, as CMS platforms evolved from siloed apps into open, data-driven systems. By 2026, that shift has accelerated into a full-blown realignment.

The market is moving from ProAV specialists toward global IT managed-service providers — players with scale, balance sheets, procurement power, and industrialized rollout capabilities. Managed services invert the old logic: instead of buying and operating their own screens, customers increasingly buy uptime and outcomes, with hardware staying on the provider’s books as a 5-to-10-year service asset.

In QSR and hospitality, this is already the norm — menu boards and order kiosks are sold inside broader POS platforms and bundled into monthly subscriptions. As invidis frames it, the customer no longer buys “a signage network”; they buy “a functioning restaurant system.” The market isn’t consolidating around fewer brands, but around fewer points of accountability. Whoever owns the relationship, the data, and the operational responsibility captures the margin.

Theme 2 — AI as the NextGen catalyst

In the 2024 yearbook, AI was “omnipresent” at ISE, but mostly as a quiet enabler: fault detection, brightness optimization, GenAI content creation and auto-translation. By 2026, the story has matured into the transition “from digitalization to automation — and increasingly to autonomy.”

AI now powers the NextGen CMS, drives edge analytics through NPUs built into SoC displays, and enables “screens that think.” But the same forces cut both ways. AI has become a threat multiplier for attackers — faster, cheaper, and hyper-personalized — forcing the industry to shorten security patch cycles from years to months. invidis argues signage is more resilient than horizontal SaaS thanks to deep data integration, hardware diversity, and high switching costs, and that endpoint-based and headless/API-consumption pricing models are the most future-proof.

Theme 3 — Resilience, sovereignty, and security as buying criteria

This is the most dramatic change from 2024. The 2026 editions describe an AI-driven memory price shock — RAM, SSD, and even SD-card prices up four-to-five times, with entry-level media players in some cases doubling — pushing the industry toward Android and lean Linux (Yocto/ARM) and away from embedded Windows.

Meanwhile, “origin starts to matter.” China now controls the industry’s critical manufacturing choke-points (LCD cells and DV-LED), and buyers increasingly ask not just where hardware is made but where software is developed and governed. Digital sovereignty — long a cloud concern — now extends to end-to-end signage ecosystems. US-based and vertically integrated players like Daktronics and Stratacache are cited as accountability benchmarks.

Security has become table stakes. invidis prescribes compliance from the start (ISO 27001), continuous testing, and managed-service contracts to fix the weak accountability of unmaintained on-prem systems. Robust security, the editors say, is no longer a differentiator — it’s a minimum requirement.

What we watch — the technology topics worth watching

  • Interactive & touchless: Gesture control (Ameria, integrated with Sony/Samsung spatial displays) and 3D-effect displays paired with AI avatars are the new interactive frontier — especially for hygiene-sensitive and premium retail settings.
  • Menu boards & QSR: Increasingly absorbed into POS-driven OpEx subscription models — scalable and margin-stable, but a disintermediation risk for standalone signage vendors.
  • Transparent / digital-on-glass: A “slow bloom.” LED-film and mesh solutions are lowering the cost barrier for window LED, though Omdia still sizes the category modestly (~$100M by 2032).
  • E-paper: The clearest low-power niche, competing with printed posters rather than LCD/LED. E Ink dominates (Spectra 6 indoor, Marquee outdoor); ESL players like Vusiongroup and Solum are extending into larger formats. Cost remains the main barrier.
  • Outdoor & DOOH: Now a strategic, programmatic, retail-media-driven asset — JCDecaux as “the savior,” airports as the “luxury tier,” and higher-brightness semi-outdoor LCD (Hisense at ~4,000 nits).
  • Regulatory & risk: EU sustainability mandates (CSRD, Ecodesign, digital product passport), cybersecurity ownership — and, new in 2026, a wave of patent litigation from Alpha Modus targeting Cooler Screens, Creative Realities, and Mood Media by claiming the “connective tissue” of physical-retail engagement.

What it means for integrators and self-service

For North American integrators and the self-service/kiosk community, the takeaways are concrete: reposition around outcomes and managed services, treat security compliance as a sales differentiator, lean into retail-media monetization, and explore emerging niches like e-paper, touchless kiosks, and window LED. The active risks to watch are tariff and supply volatility, cyber exposure on unmaintained deployments, and the very real patent-litigation threat now hitting US retail-tech.

The era of predictable growth narratives is over. As invidis concludes: resilience, not optimism, will separate the winners from the rest.

Addendums — Our Take

The regulatory gap: accessibility

One thing the invidis Yearbooks essentially don’t cover is the EAA. Across all three books, there’s no dedicated treatment of the European Accessibility Act, ADA, WCAG, or EN 301 549. The only accessibility touchpoint is a single passing example in the 2026 editions: a “Silvia” sign-language digital human that supports hearing-impaired transit passengers, mentioned under “inclusive design” in a Touch Taiwan feature. The yearbooks’ regulatory focus is squarely on sustainability (CSRD, Ecodesign, product passport), cybersecurity/ISO 27001, supply-chain sovereignty, and patent litigation — not accessibility.

That’s actually a notable editorial gap. The European Accessibility Act (Directive 2019/882) became directly enforceable across all 27 EU member states on June 28, 2025, and it explicitly lists self-service terminals as a regulated product category.

  • What’s covered: ATMs, ticketing machines, check-in kiosks, payment/POS terminals, and information kiosks tied to a covered service (banking, e-commerce, transport, telecoms) (Accessible.org).
  • Who’s on the hook: Manufacturers, importers, distributors, and the service operators that deploy the terminals (Accessible.org).
  • The standard: EN 301 549, mapped to Annex I functional requirements — output through more than one sensory channel (visual + audio), text-to-speech with a headphone jack for private listening, adjustable text size/contrast/timing, tactile buttons and alternative input modes, plus CE marking, an EU Declaration of Conformity, and a technical file (Acquia, solidwaretools).
  • Teeth: Penalties vary by member state — in Germany the BFSG allows fines up to €100,000 per violation (solidwaretools).
  • Key dates: Only terminals first placed on the EU market after June 28, 2025 must be verified; pre-existing units can keep circulating. Certain self-service terminals get an extended transition to June 28, 2030 (Acquia, Accessible.org).

Geography — the global power shift

This is a major thread in the 2026 editions. The 2026 books frame the global market through a “Zeitenwende/polycrisis” lens, and China’s ascendancy is the central storyline. Here’s how it breaks down by region.

China — structural, not cyclical, dominance

Within just 12–18 months, the global balance of power in display manufacturing shifted decisively to China. The symbolism was TCL taking a majority stake in Sony’s Bravia B2B display business, and Skyworth taking over Panasonic’s consumer display unit. TCL, Hisense, and BOE now control the industry’s critical choke-points — LCD-cell manufacturing and DV-LED production — enabling aggressive pricing and unmatched time-to-market. With domestic Chinese demand still subdued, export markets have become “strategically existential.” invidis is explicit that this dominance is now structural, not cyclical — US restrictions on AI tooling and semiconductors may delay but won’t reverse the trajectory. China has also formally defined digital signage as a strategic technology sector (dual civil/military relevance).

(Our own observation: in the interactive world we see NCR and Fujitsu offloading/relocating hardware to Asia as further evidence of the same gravitational pull.)

The regional split — premium vs. volume

The yearbooks draw a clear line:

  • Chinese manufacturers dominate SMB/long-tail deployments in Africa, APAC, and Latin America.
  • Premium segments in Europe, North America, and Japan remain led by Korean and Japanese brands — Samsung has held the global commercial-display lead for 17 consecutive years — but competitive pressure is rising even in the premium tier.

Europe (EMEA) — resilient but flat, and an oversupply dumping ground

EMEA grew modestly (~+2% value) while the global market contracted ~1.5% to €20.6bn in 2025. LED sales in EMEA nearly doubled 2022–2025, but the region is still only ~14% of global LED volume. A notable dynamic: to dodge US tariffs, manufacturers diverted a massive influx of LCD/LED hardware into Europe, far exceeding organic demand — compressing margins and driving crisis-driven price erosion. Europe is also leading the sovereignty / “origin matters” push.

United States / North America — resilient economy, lagging signage

The Americas edition’s North America ranking is titled “Tariffs and Tech Tailwinds.” US GDP is projected at a solid 2.1–2.3% for 2026, but digital signage expands only ~1–2% — because the growth is being carried by AI-infrastructure capex (data centers) that’s largely decoupled from signage. Tariffs cast a long shadow: importers absorbed costs, margins compressed, and the lack of long-term planning visibility still weighs on large hardware rollouts. Two structural notes: the market is dominated by large multi-IT/ProAV integrators, and the Stratacache financial restructuring (a top-4 NA player) is triggering client migrations and a rare share-redistribution moment (Scala sold to Vertiseit). Some US customers now even question “Made in USA” for certain categories amid strained allied relations — the goal being diversification, not substitution.

LATAM — the greenfield growth story

The LATAM ranking is titled “Growth and New Structures.” LATAM GDP is projected at ~+2.3% in 2026, and it’s described as “one of the last major regions with significant greenfield potential” — large parts still underserved. Country detail: Brazil (largest economy, stabilizing), Mexico (largest DS market in LATAM, heavy international-player presence via US integration/USMCA), Andean markets (Chile/Peru, commodity-driven), and Argentina as a reform-driven upside surprise. Competitively: regional integrators (Enmedio, SIA Interactive, Onsign, Eletromidia/4yousee) expand on local relationships; NA/European specialists target enterprise and premium retail; and Chinese vendors dominate the hardware side. LATAM integrators still rely heavily on international CMS.

Ascendancy ranking

  • Manufacturing/hardware supremacy: China, decisively and structurally — dominant in SMB globally and on hardware in LATAM/APAC/Africa.
  • Premium brand hold: Korea/Japan (Samsung, LG) in Europe/NA/Japan, but under pressure.
  • Fastest growth potential: LATAM (greenfield) — but Chinese hardware-led.
  • Resilient but flat: Europe (~+2%, oversupplied by tariff diversion) and the US (~1–2%, decoupled from the AI capex boom).

The invidis position — how the Yearbook compares to other research

invidis isn’t really competing with the report mills. It sits on top of Futuresource data (its supplier) and Omdia (frequently cited) and adds editorial judgment, CMS rankings, and integrator interviews.

  • invidis is a specialist consultancy/publisher that turns data into narrative — and it sources its LCD/LED numbers from Futuresource (its data supplier) and frequently cites Omdia (panel shipments, the Samsung ranking).
  • A second tier of syndicated report mills — Grand View Research, Global Market Insights, Market Research Future — is only good for a headline TAM, and their wide spread (~$30B to ~$62B by the mid-2030s) is the reason not to trust any single one.
  • What makes the yearbook distinct is its editorial layer: CMS rankings, integrator interviews, and the new NA/LATAM editions.

Bottom line — niche and flat, or quietly compounding?

A fair question we hear a lot: digital signage has seemed fairly niche and somewhat flat since the pandemic. Is that accurate, and where is it headed? The short version: that instinct is only half right.

It was never truly flat — it was quietly compounding. After the 2020 collapse and a strong 2022 rebound, 2023–2024 were genuinely tough on macro headwinds (Futuresource). But underneath, the market kept growing — from roughly $19.6B in 2021 to ~$29–31B in 2025, about a 7–8% CAGR (Grand View Research). It only looked flat because signage revenue is buried inside IT, AV, POS, and retail-media budgets — it’s becoming infrastructure, not a standalone product line.

Right now it’s actually outperforming. Omdia’s Q1 2026 data shows signage/information displays posted their third consecutive quarter of growth (+4.3% QoQ, +2.8% YoY at 1.61M units) while the broader ProAV/display market declined — videowalls fell ~19% YoY and Omdia downgraded the overall 2026 display market to a ~6% unit decline (invidis / Omdia).

Where it’s headed: steady mid-to-high single-digit growth, roughly doubling over a decade — global market to ~$52–62B by the mid-2030s at ~7.6–8.6% CAGR (Grand View Research, Global Market Insights). The US alone runs ~$7.4B (2025) toward ~$13B by 2033, with kiosks the single largest segment (~24.6% share) (Grand View US). The four structural drivers: retail media / programmatic DOOH, LED overtaking LCD in value, self-service / QSR, and a regional shift toward Asia-Pacific and greenfield LATAM. The character is changing more than the trajectory — from a hardware product to a services-and-media platform, with self-service and retail media as the two fastest-growing engines.

Comments from Craig

  • Digital signage still hasn’t cracked ROI — no closer than a decade ago.

  • AI is real on the backend, but customer-facing “interaction” is still mostly smoke and mirrors — little actually deployed.

Source: invidis Yearbook 2024 (Global) and invidis Yearbook 2026 (Global & Americas editions), “NextGen Signage.” Certain 2026 macro details in the yearbooks read as invidis’s forward-looking scenario analysis rather than confirmed external fact. Market-size and shipment figures in the “Bottom line” section are from Futuresource, Omdia, Grand View Research, and Global Market Insights as linked. Accessibility/EAA details are sourced externally as linked, not from the yearbooks.

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Recommended

airport digital signage

Recommended Digital Signage

Recommended Digital Menu Boards

Digital Signage Market Research 2024

According to various sources, the digital signage market size is estimated to be between USD 25.52 billion and USD 42.54 billion in 2024, and is expected to grow at a CAGR of 7.7% to 8.4% from 2024 to 203012345. The market is driven by factors such as the increasing demand for enhanced customer experience, the rising adoption of innovative display technologies, and the growing use of digital signage in various industries and settings12345. However, the market also faces some challenges, such as the high initial investment and maintenance costs, the regulatory and environmental issues, and the competition from online advertising and other media channels12345.

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China as World Leader in Digital Screens

china screens

Strategic Takeaway

China is rapidly becoming one of the highest-density digital signage markets in the world—not just in scale, but in how deeply screens are embedded into everyday urban life.  From Kioskasia.org

Craig Allen Keefner comment — “As someone who’s watched the kiosk and digital signage market from both the US and Shenzhen, I think this piece captures a key point: in China, screens aren’t just ‘displays’—they’re infrastructure. Government‑backed urban projects, dominant domestic panel manufacturing, and fast procurement cycles mean DOOH and retail signage can scale at a speed Western integrators still find hard to match. The next competitive battleground is less about hardware price and more about software, data rights, and who controls the monetization layer on top of these nationwide screen networks.”

A Country Built on Screens

Walk through any major Chinese city and the pattern is unmistakable:

  • Shopping malls filled with dynamic LED walls
  • Elevators streaming hyper-local ads
  • Subway systems delivering real-time information
  • Convenience stores running programmatic promotions
  • Restaurants replacing static menus with digital displays

This is not just adoption—it is saturation. China is no longer experimenting with digital signage; it is operationalizing it at national scale.

From Hardware to Infrastructure: The Rise of the Screen Economy

The global digital signage market reflects this transformation. Valued at $31.09 billion in 2025, it is projected to reach $58.42 billion by 2033, growing at a CAGR of 8.2%.

While North America currently holds the largest revenue share (35.6%), Asia-Pacific is the fastest-growing region, with China at its core. Grandview

What differentiates China is not just demand—but deployment logic:

  • Screens are treated as infrastructure, not marketing tools
  • Hardware (59% of market share) is tightly integrated with software ecosystems
  • Media players and mini PCs are deployed at scale for centralized control

This creates a network effect: the more screens installed, the more valuable the network becomes.

Why China Leads: Four Structural Drivers

1. High-Density Urban Environments

China’s megacities—Shanghai, Shenzhen, Beijing—provide the ideal conditions for digital signage:

  • Massive foot traffic
  • Enclosed commercial ecosystems (malls, transit hubs)
  • High-frequency consumer exposure

In these environments, screens outperform static advertising by delivering dynamic, real-time content to millions daily.

2. Retail Digitization at Scale

Retail is the largest application segment globally—and China is pushing it further.

Digital signage in retail can increase foot traffic by up to 24% [Rise], particularly when multiple screens are deployed. Chinese retailers leverage this through:

  • Real-time promotions
  • Interactive kiosks (32–52 inch segment dominance)
  • Integrated online–offline campaigns

This aligns with China’s broader “New Retail” strategy—where physical stores act as data-driven media environments.

3. Government & Infrastructure Integration

Unlike fragmented Western markets, China benefits from top-down digital infrastructure planning.

Initiatives such as the Digital Silk Road extend beyond connectivity—they enable:

  • Smart city deployments
  • Public information systems
  • Transportation-based signage networks

Subways,  stations, and airports rely heavily on video walls (25.5% market share) for:

  • Real-time scheduling
  • Emergency communication
  • Passenger navigation

In cities like Tokyo this is already critical—but China is scaling it faster and broader.

4. Technology Stack Maturity (Hardware + Software + AI)

China’s dominance is also technological:

  • Rapid adoption of 4K and emerging 8K displays
  • Expansion of LED and transparent screens (80%+ transparency)
  • Integration of AI-driven analytics (e.g., gaze tracking, heat mapping)

These systems are powered by:

  • Embedded media players
  • Industrial mini PCs
  • Cloud-based content management systems

The result is not just display—but intelligent signage networks.

Technology Stack for Mini-PC and Media Players

  • content management
  • remote monitoring
  • device management
  • network connectivity
  • local/edge compute
  • maintenance/service model
  • replacement cycle / lifecycle planning
  • Intel Ultra, Intel older gen, Amazon stick and Raspberry Pi – depending on requirements

China Digital Signage Market: Why Events Matter

A key indicator of China’s leadership is its industrial ecosystem—anchored by events like LED CHINA.https://www.ledchina.com/

  • Established in 2005, it is one of the earliest LED-focused trade shows globally
  • The 2026 Shenzhen edition attracted attendees from 132 countries
  • The Shanghai edition reached 157 countries
  • Widely regarded as a “barometer” of the global LED display industry

Its “Spring and Autumn Dual Exhibition” strategy integrates multiple sectors:

  • Digital signage
  • Printing
  • Smart display
  • Professional lighting

This reflects China’s “1+N industrial synergy model”—where signage is not standalone, but part of a broader visual communication ecosystem.

Beyond Advertising: The Evolution of Use Cases

Digital signage in China is no longer just about ads. It is evolving into multi-functional digital infrastructure:

1. Smart Retail Media Networks

Retail stores are becoming mini broadcasting stations, running programmatic campaigns based on:

  • Time of day
  • Customer demographics
  • Real-time inventory

2. Self-Service & Automation

Interactive kiosks streamline:

  • Ordering
  • Ticketing
  • Check-ins

Reducing labor costs while improving user experience.

3. Data Collection & Behavioral Analytics

Advanced systems now include:

  • Gaze tracking
  • Crowd density mapping
  • Heat path analysis

This turns screens into data sensors, feeding back into marketing and operations.

4. Sustainability & Energy Efficiency

Innovations like E Ink-based signage (e.g., low-energy ePosters) highlight a shift toward:

  • Reduced power consumption
  • Replacement of paper-based advertising
  • Long-term operational efficiency

China represents both:

  • The largest deployment environment
  • And the most advanced use-case laboratory

As global markets move toward integrated, data-driven signage networks, China is not just participating—it is setting the pace.

5. Infrastructure, why operators should do this economically

  • labor leverage
  • ad monetization
  • improved sell-through/promotions
  • reduced print/sign change costs
  • data collection value
  • centralized campaign execution

More Resources

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Multimodal Accessible Self-Service

The New Reality of Retail Self-Service

This retail TouchPoints article, written by Matt Ater of Vispero, argues that the retail industry has reached a “mission-critical” tipping point where self-serrvice technology must evolve from simple touchscreens tomultimodal, accessible interfacesthat work for everyone, regardless of physical ability or environmental circumstances. We agree. See The New Modality Stack: How Interactive Systems Are Moving Beyond the Touchscreen —

Here is summary of Matt’s article with checklist

1. The Ubiquity of the “Invisible Kiosk”

Self-service is no longer just a checkout lane; it includes pharmacy photo stations, hotel check-in screens, digital lockers, and even handheld payment devices. The common thread is that shoppers are expected to perform tasks independently and under time pressure, often without access to their own personal assistive tech (like screen readers).

2. The Problem with “Default” Design

Most systems are designed for a “standard” user who can see, hear, and stand easily. This excludes:

Permanent Disabilities: Blind shoppers cannot navigate silent touchscreens or verify totals.

Situational Hurdles: Glare on screens, loud background noise, language barriers, or even a parent holding a crying child.

3. The Multimodal Solution

The goal is Choice. Multimodal systems offer various ways to interact:

Audio output via headphones.

Tactile input (physical buttons/keypads).

Voice guidance and adaptive interfaces.

4. The Business Case (Beyond Compliance)

While regulations (especially in Europe) are tightening, Matt argues that inclusion is a competitive advantage:

Operational Efficiency: Accessible kiosks prevent “friction points” where staff must leave their posts to help frustrated customers.

Consumer Trust: Privacy in payments (like entering a PIN or choosing a tip via audio) provides dignity, which builds brand loyalty.

The Bottom Line: If a system is unusable, customers leave and often don’t return.

Key Insights & Analysis
1. Accessibility as “Universal Design”

One of the strongest insights here is the shift from seeing accessibility as a “niche” feature to seeing it as robust UX (User Experience). Just as “curb cuts” on sidewalks help people with strollers and bikes as much as wheelchair users, multimodal kiosks help the person in a noisy, crowded store just as much as someone with a hearing impairment.

2. The Danger of “Checkbox” Accessibility

Ater points out a significant “fail” in current tech: hardware that looks accessible but isn’t. A headphone jack that isn’t software-enabled is a “broken promise” that frustrates users more than having no jack at all. For retailers, this means the software layer is now just as important as the physical kiosk.

3. Privacy = Dignity

In a world of increasing data sensitivity, the “payment” aspect is crucial. For a blind or low-vision shopper, having to dictate a PIN or a tip amount to a stranger is a breach of privacy. Moving toward private audio interfaces isn’t just a technical fix; it’s an ethical one that respects the customer’s autonomy.

4. The Future is “Invisible”

Matt suggests that in five years, the best self-service will “fade into the background.” This implies a move toward Ambient Intelligence —systems that recognize user needs and adapt instantly without the user having to hunt for an “accessibility mode” button.

Insight Note: This article highlights a shift in retail philosophy. We are moving away from “How can we automate this to save money?” toward “How can we automate this without losing customers?”

The Multimodal Self-Service Checklist
1. Visual & Physical Accessibility

[ ] Screen Clarity: Is the interface high-contrast? Does it remain readable under harsh overhead retail lighting or near windows (glare-resistant)?

[ ] Reachable Design: Are all interactive elements (touchscreens, card slots, receipt printers) within the ADA-mandated reach range for a person using a wheelchair?

[ ] No “Visual-Only” Cues: Does the system avoid relying solely on color (e.g., “Press the green button”) to convey meaning?

2. Audio & Speech Integration

[ ] Functional Headphone Jack: Is there a standard 3.5mm jack? More importantly, does plugging in headphones automatically trigger a screen-reading voice-over?

[ ] Volume Control: Can the user easily adjust the volume to overcome ambient store noise?

[ ] Private Audio for Sensitive Data: Can a user hear their transaction total, tip options, and PIN prompts privately through headphones?

[ ] Speech-to-Text/Voice Command: Does the system allow for basic voice navigation in quiet or semi-private environments?

3. Tactile & Input Feedback

[ ] Physical Keypad/Nav: Is there a tactile peripheral (like a Braille-labeled keypad) for users who cannot use a flat touchscreen?

[ ] Haptic/Audio Confirmation: Does the system provide a “beep” or a haptic vibration to confirm a successful scan or button press?

[ ] Timeout Alerts: Does the system provide an audio warning before a session “times out” due to inactivity, giving the user a chance to ask for more time?

4. Software & Interface Logic

[ ] Language Choice: Are the accessibility features available in all supported languages, or just the default?

[ ] Simplification Mode: Is there an option for a “high-contrast” or “large-text” mode that simplifies the UI for users with cognitive or visual impairments?

[ ] Real-Time Error Correction: If an item is scanned twice or a weight error occurs on the scale, does the system explain the error via audio?

5. Operational Support

[ ] Staff Alert Integration: If a user is struggling, does the system notify a staff member discreetly so they can provide help without the customer having to wave them down?

[ ] “Assist” Mode: Can a staff member take over the screen remotely or via a secondary interface to help clear a block without the user losing their privacy?

Pro-Tip for Implementation

The “Lab vs.Reality” Test: Don’t test this in a quiet office. Test it in a store at 5:00 PM on a Friday with music playing, carts rattling, and a line of people waiting. If a user can’t complete a transaction independently in that environment, the accessibility features aren’t fully functional yet.

HIMSS Intersection
Section 1557: The Compliance “Teeth”

The HHS finalized a rule in May 2024 that explicitly includes self-service kiosks under Section 1557 of the Affordable Care Act.

The Deadline: Large healthcare providers (15+ employees) must ensure their kiosks are accessible by May 11, 2026.

The Standard: The rule adopts WCAG 2.1 Level AA as the technical standard. This means if your kiosk is used for check-in or payment, it must support the multimodal features Ater mentioned (screen readers, tactile input, etc.).

The Risk: Unlike retail, where the cost is “lost sales,” in healthcare, non-compliance can lead to the loss of federal funding (Medicare/Medicaid) and significant civil rights litigation.

ater-comparison

2. Revenue Cycle “Shift Left”

“Shift Left” refers to moving administrative and financial tasks (insurance verification, co-pay collection) to the very beginning of the patient journey—ideally at the kiosk during check-in—rather than “chasing” the money weeks later.

How Accessibility Enables “Shift Left”

If your kiosk isn’t multimodal/accessible, your “Shift Left” strategy will fail for 20-25% of the population.

Data Integrity: A patient with a visual impairment cannot verify if their insurance info is correct on an inaccessible screen. This leads to “snowball errors” and claim denials downstream.

Upfront Collection: If a patient cannot privately and independently pay their co-pay at the kiosk (due to a lack of audio guidance for the keypad), they will skip the step. This forces the “Shift Right”—back into the expensive, manual billing cycle.

Operational Throughput: When a kiosk fails a disabled patient, they must go to the front desk. This creates a bottleneck exactly where “Shift Left” was supposed to save labor costs.

3. The “Dignity” Factor in Healthcare

In retail, Ater notes that privacy is about “dignity.” In healthcare, it is also about HIPAA.

Multimodal = Private: A blind patient shouldn’t have to shout their birthdate, address, or “reason for visit” to a front-desk clerk because the kiosk didn’t have a headphone jack.

Autonomy: Providing an accessible kiosk allows patients to manage their insurance and payments with the same independence as everyone else, fulfilling the “nondiscrimination” spirit of Section 1557.

Insight for HIMSS 2026

“Don’t just comply with Section 1557 to avoid a lawsuit; do it to protect your revenue.If your kiosks aren’t accessible, you can’t ‘Shift Left’ for every patient, and your RCM (Revenue Cycle Management) will continue to leak money on the back end.”.

Post Views: 295

ISE Review with Dave Haynes

ISE Review Barcelona 2026

Field Report from Barcelona 2026

Just read ISE review by Sixteen-Nine. It’s a terrific piece by Dave Haynes—classic “ISE field report” style: conversational, first-hand, and full of grounded industry insight rather than flashy hype. He does a great job balancing humor, personal anecdotes, and technical analysis.

Here are a few key takeaways and impressions from the article:

  • Big Picture: Haynes emphasizes that Integrated Systems Europe 2026 has now fully matured—not just in size (92,000+ attendees!) but in smooth operations. His early skepticism about four days being too long has turned into admiration for how well-organized and globally attended the event has become.

  • Incremental Progress, Not Big Bang: He hammers home the theme that the professional AV and digital signage industries rarely see radical yearly leaps. The improvements are incremental—better LED displays, more refined manufacturing, lower energy use—not revolutionary tech shifts. That theme aligns with a maturing industry.

  • AI: Promising but Uneven: Haynes notes AI was everywhere but not oversold. Many demos were superficial, but there were some strong standouts—like NetSpeek’s agentic AI for monitoring networks and ScreenCloud’s thoughtful AI direction. His metaphor comparing AI to the “engine under the hood” of a modern car was a sharp way to explain the hidden but critical role AI is starting to play.

  • Displays and Power Efficiency: The visual technologies—LED totems, color e-paper, mesh LEDs—show the industry’s blend of aesthetics and practicality. Energy consumption and sustainability are clearly big themes, especially with companies like Media Resources pushing reduced power draw.

  • Tone and Style: Haynes keeps it witty and self-aware—joking about cava-filled evenings, losing his voice, and “good luck” to Samsung selling $20K holographic signage. It feels like a seasoned insider’s voice who’s seen the cycles of hype and knows what’s truly practical.

If you step back, the article’s broader message seems to be: pro AV and digital signage are now in an era of refinement, not discovery—and AI is the next invisible layer that will quietly reshape how everything operates.

What “interactive” looks like at ISE now

  • Touch-first, but not touch-only

    • PCAP touchscreens, touch foils, kiosks, and touch video walls are still everywhere (Displax, Elo, Prestop, DTEN, etc.).

    • Interactive kiosks are now tightly tied to workplace, wayfinding, check-in, and self-service workflows rather than just “cool demos.”

  • Other interaction modes layered on

    • Cameras and sensors (for people counting, audience analytics, sometimes simple gesture triggers) are used alongside touch—less flashy “Minority Report” waving, more subtle sensing.

    • Voice is emerging in noisy‑environment‑ready hardware (like the voice‑AI speaker Haynes mentioned), though it is still a niche and usually paired with a screen rather than replacing it.​

    • Mobile is part of the interaction mix: scan a QR, tap NFC, or use an app to drive the content on a larger shared display instead of everyone touching the screen.

Executive Takeway

  • Clarify your lane

    • “We’re the best generic CMS” is a weak story now. A stronger story: “We’re the easiest way for X-type business to do Y outcome” (e.g., grocery chains managing 10,000 shelf labels and 500 menu boards).

  • Build or adopt AI where it matters

    • Content and layout co‑pilot for non-technical staff.

    • Automated NOC / monitoring and remediation.

    • Lightweight micro‑apps that sit on top of BrightSign / VXT / LG / Google TV stacks.

  • De-emphasize features, emphasize lifecycle

    • Energy costs, uptime, remote management, and ease of change are what owners will care about through the next cycle more than one more transition effect or exotic display format.

Pro Tip — Organizations that treat design as appearance often revisit it through unplanned service costs, compliance exposure, and shortened hardware lifecycles. Those that treat design as a system—balancing brand, usability, and serviceability—build platforms that scale, endure, and deliver ROI long after deployment.

Before approving a kiosk design, leadership should ask not how it looks on day one, but how it performs in year three.  From recent kiosk industry article.

Current direction of interactive

  • From gadget to workflow tool

    • New interactive workplace kiosks (DTEN + Appspace with Microsoft Places) show the emphasis on space booking, visitor check-in, and workplace analytics rather than pure signage.

    • Industrial and control-room touch solutions focus on reliability and ergonomics for operators, replacing buttons/knobs and tying into data dashboards.​

  • Why touch still dominates

    • It’s intuitive and cheap. Easy to support at scale; most alternatives (full-gesture, pure voice) stumble on reliability, learning curve, or cost.

    • “Touch + something” (touch + sensors, touch + voice, touch + mobile) is where most serious deployments are going rather than abandoning touch.

Post Views: 447

Digital Signage ROI – The Herhausen Study 2025 Grocery Store

digital signage ROI herhausen study

Ten Takeaways from Herhausen Study

Writeup on Sixteen-Nine is quite good covering the new study on digital signage and ROI.  The big number is 8% lift but that is specific to this study group and lots of conditions in play. RFID in store aisles with directed audio (ouch). Hedonistic more effective than discounts.  See where still disagreements or questions remain below.

The study only specifies: one retailer, 10 large grocery stores, western Europe, ~108,000 sq ft, ~€25M/year per store, mainly food and household items, using a third‑party digital-signage provider with a national media agency.  If we had to guess — Carrefour Belgium is publicly known to use Scala-based in‑store media and digital signage, and it operates large-format hyper/supermarkets, so it is a plausible structural match among many.

Here are ten takeaways that capture what matters most in this study.​

  1. Digital signage works, on average
    • Facing screens while walking store aisles tends to nudge people toward buying what’s shown – data shows an 8.1% lift in purchase odds. This comes from looking at 237 ad pushes and nearly thirty million customers
  2. What happens is new buying shows up, rather than people just hoarding more
    • People see the product out in the open, so they tend to pick it up more often. Yet once bought, they do not pay extra for that specific item. Instead of rushing to grab it early, like discounts cause, nothing shows people are buying sooner or hoarding. Unlike deals based on lowered prices, this method does not push bulk purchases
  3. Pleasure–driven picks work well here. New things catch on fast. What’s trending fits right in. Low cost helps them sell quickly
    • Stronger reactions show up with fun–focused goods rather than practical ones. Popularity of a brand plays a role too. When something new hits the market, responses tend to grow. Price matters – cheaper items often see bigger impact
  4. Beside the clock, what’s happening around shifts outcomes. Moments change when surroundings tilt one way or another
    • Weekends bring a boost in lift – especially as daylight fades. Sunshine helps, while rain tends to dull it. Crowds inside the store also push numbers up. Later hours see stronger results than early ones
  5. Better results come from being near. Distance tends to reduce impact. Proximity shows a clear advantage when tested. Nearness works more effectively every time measured
    • Around 2 percent more likely – just move the item ten meters nearer to the  display. Being physically close makes a difference, quietly boosting visibility each step forward
  6. Emotional content beats informational content
    • What tugs at heartstrings often moves numbers more than facts alone. Emotion–driven campaigns tend to lift results beyond what plain information can achieve. Feelings spark responses that logic sometimes misses. Messages tied to emotion go further than those relying only on data
  7. Surprisingly, deal signs hurt how well signage works
    • The real drop in prices doesn’t strengthen how well signs work. When deal hints are added to the design, it weakens what digital signs can achieve on their own
  8. What lifts one player can lift others nearby, while leaving competitors behind
    • A single sign showing one item can make people more likely to buy different things made by that company. It also boosts interest in similar kinds of goods across the board. At the same time, fewer folks tend to choose rival options when they see it
  9. Campaign wearout vs system learning
    • One by one, single ad efforts fade – people notice them less after a while. Still, the whole sign setup works better over months, simply because customers start recognizing it. Brands do too. What sticks around is how sound might shape attention if played daily, week after week
  10. Money talks when signs work like store ads
    1. Manufacturers see a stronger response – around 0.18 – from ads compared to standard short-term campaigns. Retailers might recover sign costs within one or two years. Additional gains mainly arrive through ad space sales rather than increased item profits.

Where disagreement or open questions remain

Despite the stronger empirical base, several points of contention and open debate remain:

  • Role of price and promo cues

    • Classic promotion literature and some earlier in-store work predict that price cues and promo signals amplify impulse buying.​

    • This study finds no added effectiveness from price cuts and a negative interaction for promotional signals with digital signage, suggesting inspirational/emotional content may outperform deal-focused content in this context.​

    • Whether this strategy can be pushed into other formats, countries, and non-grocery categories is still unresolved.​

  • Content type and optimal creative

    • Earlier studies offered mixed results on informational vs affective content.​

    • The new findings strongly favor emotional appeals, but only for the specific high-vividness, trigger-on-approach format studied; questions remain about:

      • Humor, celebrities, and other creative dimensions.

      • How much human imagery is optimal before it distracts from the product.​

  • How widely it applies across formats and settings

    • The experiments are from one western European grocery retailer using RFID-triggered, aisle-mounted screens with directed audio; older studies involved different formats (endcaps, projections, registers, etc.) and found more variable effects.​

    • It remains unclear how these new empirical generalizations transfer to:

      • Non-grocery or specialty retail (fashion, electronics, services).

      • Basket-only shopping, smaller formats, or markets with different shopper norms.

      • Online analogs (on-site display/banner ads at digital POS).​

  • Individual-level mechanisms and long-term effects

    • The study infers mechanisms (self-control depletion, variety seeking, circadian effects) from patterns in moderators but cannot directly measure attention or psychological states due to privacy constraints.​

    • Loyalty, long-run brand equity, and frequency effects remain largely unmeasured because the system is not linked to individual identities or loyalty cards; this keeps open debate about whether signage primarily drives short-term trial, ongoing habit, or both.​

  • Treatment intensity and bystanders

    • The experiments measure “intention-to-treat” (assigned exposure) rather than actual viewing time; bystanders and partial exposures are counted as control, likely making estimates conservative.​

    • There is still no consensus on dose–response: how much exposure, for how long, and at what angle/distance is optimal.​

Post Views: 377

Cineplex sells Cineplex Digital Media to Creative Realities for $70M

cineplex software stack

Cineplex Sells Cineplex Digital Media to Creative Realities for C$70M: What It Means for DOOH and Retail Media

Cineplex Inc. has agreed to sell its digital place-based media arm, Cineplex Digital Media (CDM), to U.S. digital signage provider Creative Realities, Inc. (CRI) for C$70 million in cash. Cineplex frames the move as a strategic refocus on core entertainment while bolstering the balance sheet; CRI calls it a transformational acquisition that doubles the size of the company and expands its North American footprint.

Key deal points

  • Purchase price: C$70 million, payable in cash, subject to customary post-closing adjustments.
  • Closing timing: expected in the coming weeks (October 2025 timeframe), pending regulatory approvals and standard conditions.
  • Post-sale roles: Cineplex will remain the exclusive advertising sales agent for CDM-operated DOOH networks across Canada under a long-term agreement.

Why Cineplex is selling

Cineplex selling digital signage to Creative Realities

Cineplex selling digital signage to Creative Realities

For Cineplex, CDM has been a strong, award-winning B2B solutions business running large digital networks across retail, QSR, and entertainment venues. But post-pandemic strategy has centered on theater operations and experiences, with a steady push to strengthen the balance sheet. Proceeds from this transaction are expected to be used for debt reduction, opportunistic share buybacks, and general corporate purposes.

Why Creative Realities is buying

CRI gets immediate scale in Canada plus expanded vertical coverage across North America. Management is guiding to at least US$10 million in annual cost synergies by the end of 2026, on top of cross-sell opportunities in software, services, and retail media/AdTech.

Industry context: consolidation and the DOOH flywheel

This is another cross-border consolidation signal in digital signage and DOOH. The market rewards platform scale (hardware lifecycle, managed services, CMS standardization) and media scale (measurable audience, unified ad ops). As CRI integrates CDM, expect rationalization of platforms, tighter service SLAs, and a bigger combined media story for retail and venue partners.

Competitors

CDM never used Scala, Poppulo/Four Winds Interactive, Omnivex, Navori, Signagelive, etc., for its retail/cinema networks. Lots of those vendors market to cinema/retail, but we couldn’t verify a CDM deployment with them.

What to watch next

  1. Integration roadmap & product stack: Will the combined company standardize on a single CMS or maintain dual tracks? Synergy targets suggest an aggressive integration posture.
  2. Media monetization in Canada: With Cineplex still selling ads, brands and agencies should see continuity—plus new cross-border packaging for North American buys.
  3. Capital allocation at Cineplex: Watch for debt paydown, buybacks, or premium-format investments.
  4. Regulatory and closing cadence: Any delay could push synergy timing and revenue recognition into later quarters.

Sidebar: Cineplex Digital Media’s Software Stack

Cineplex Digital Media (CDM) built much of its signage network on its own proprietary platform:

  • FLEX SE (CMS) – CDM’s in-house content-management system, designed for multi-location retail and QSR networks.

  • FLEX SmartEngine – A data-driven AI layer that adjusts screen content dynamically based on audience and context.

  • Broadsign integration – CDM also appears to have used Broadsign components for publishing and device management (a CDM-hosted Broadsign Publish login exists).

  • SignageOS – Mentioned in infrastructure documentation for device visibility and monitoring, suggesting a hybrid software environment.

Together, these indicate that CDM’s value wasn’t only its physical screens or ad contracts—it included a mature CMS + analytics platform interoperating with established third-party tools like Broadsign. For Creative Realities, this means acquiring both a network footprint and a tested software foundation that could merge with its own ReflectView and AdLogic solutions.

(Sources: CDM Experiences website; ReadyWorks case study; Broadsign domain artifacts; Cineplex corporate press materials.)

Sources

More Cineplex Creative Realities Related

Deeper Dive

Cineplex Digital Media (CDM) mainly ran on its own signage stack, but there’s credible evidence they also used Broadsign components (and integrated with SignageOS) in parts of the operation. Zero public proof they standard-ran other third-party CMSs across their networks.

What’s documented publicly

1) CDM’s own CMS/platform

Implication: A lot of CDM’s networks likely ran on this proprietary combo (FLEX SE + SmartEngine), which is part of the value Creative Realities is acquiring.

2) Broadsign in the stack (publishing & ops)

  • A CDM-branded Broadsign Publish login endpoint exists (go.cdmpublish.com), which strongly suggests CDM used Broadsign’s platform (at least for some publishing/workflows). go.cdmpublish.com

  • A recent ReadyWorks case study about “the digital signage team” at Cineplex mentions integrations with BroadSign and SignageOS for device visibility and compliance — again indicating Broadsign was in the tooling mix. readyworks.com

Implication: Even with an in-house CMS, CDM appears to have leveraged Broadsign (and SignageOS) for parts of the network lifecycle — e.g., player management, publishing flows, or media side operations.

What I did not find good evidence for

  • No reliable, first-party or trade-press confirmation that CDM standardized on Scala, Poppulo/Four Winds Interactive, Omnivex, Navori, Signagelive, etc., for its retail/cinema networks. Lots of those vendors market to cinema/retail, but we couldn’t verify a CDM deployment with them. (Some articles you’ll find are about other venues or general cinema signage, not Cineplex/CDM specifically.)

Post Views: 622

Digital Signage Software – Transport Case Study – London Underground

digital signage software cms

Acquire Digital deliver iconic Elizabeth line rebranding and live status screens

New transportation case study for digital signage software and the London Underground.

Acquire Digital , the provider of smart interactive digital signage has announced that they recently delivered the iconic rebranding of the live status screens for the new Elizabeth line of The London Underground.

Travelled on the new Elizabeth line yet?

If you haven’t done so already, try to make some time to frequent the iconic Elizabeth line and see if you can spot the new live status screens. They look great and are worth checking out!

The new Elizabeth line has been a long time in the making, but it's finally open to the public and is expected to allow more than 1.5 million to be closer to their places of work in the West End, Canary Wharf, and the City. To help make things as smooth as possible for travellers, Acquire Digital created the live status screens at the stations along the line, using their industry-leading Acquire Editor software.

In this instance, these screens provide information on train delays, cancellations, and changes in service so that people can plan their journeys accordingly.

The project was a collaboration between Acquire Digital and Worldline to deliver the solution for Transport for London, to update the UI design and to the new Elizabeth line branding. Using a specifically modified version of Acquire’s digital signage messaging CMS, the screens are connected to several APIs to collect data from different train operating companies and TFL itself. The CMS then converts this data from the different providers into a standardised, uniform feed which is presented to the travellers entering an existing the stations. The information is structured to allow people to quickly view and understand everything about the station and connections in their busy commutes.

The displays are designed to provide travellers with this important information on travel statuses and really play a key part in helping to improve the overall passenger experience.

CEO of Acquire Digital, Neil Farr had this to say about the project “It has been, and continues to be, a great honour for Acquire Digital to be supplying key solutions to assist travellers on the oldest underground transport network in the world. It was a pleasure to provide the  London Underground with an updated solution that celebrates the Queen’s Jubilee”

What about when all doesn’t go to plan?

Using the specifically modified CMS that connects via several APIs to live data feeds, the system intelligently displays content on the screens using a combination of rules and TFL can push alerts and updates to any of the units across the transport network, promptly and efficiently. This truly helps keep travellers in the know in real-time. It can even minimise the impact of incidents if travellers can re-route accordingly before arriving at the bottleneck.

Acquire Digital has also created onward travel screens for people leaving the station. These screens show local maps and live public transport information, whether that be by bus, taxi, or water taxi. Multimodal transport information was a key requirement for TFL, and Acquire Digital were pleased that they successfully incorporated it into the CMS with ease.

About the Elizabeth line

Crossrail Ltd.’s new railway was a much-anticipated addition to the transportation infrastructure of London. Spanning more than 100km, the railway will stop at 41 accessible stations – 10 of them new – and is expected to serve up to 200 million people each year.

The new railway will connect London's East End with its West End, as well as providing links to Heathrow Airport and the London Underground network. In addition, the new railway will ease congestion on existing lines and provide greater capacity for future growth.

This is a fantastic use of technology, and it will be exciting to see how it helps improve the overall passenger travelling experience.

About Acquire Digital

Acquire Digital is a global leader in innovative digital signage software and interactive experiences, having delivered many transportation and travel projects. With over 24 years of experience in the visual solutions and digital signage markets, the company is known for its industry firsts. Its passion for reaching beyond the boundaries of digital signage has played a key role in shaping Acquire Digital into the globally recognized company it is today. The company produces world-class UX and UI solutions that create an interactive and immersive experience.

To find out how Acquire Digital can work their magic for your project, contact  Acquire  today!

CONTACT INFORMATION
Media Contact: Talveer Guram
Email: social@acquiredigital.com
UK: +44 116 231 8921
USA: +1 844 291 3501
Web:

//www.acquiredigital.com
//www.facebook.com/acquiredig
//www.linkedin.com/company/acquire-digital
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Post Views: 429

LG Smart Monitor Swing with 32″ LCD

LG Smart Monitor Swing

LG 31.5-inch 4K UHD IPS Smart Monitor Swing with Touchscreen, Rolling Stand

From LinkedIn — The way you work deserves more than bulky screens and rigid systems. That is why LG Smart Monitor Swing with 4K UHD was created.

It adapts effortlessly to your needs, whether it is running compact digital signage, managing inventory or supporting point of sale tasks.
Powered by webOS, this sleek monitor delivers the flexibility and speed your business workflow demands without compromising on design or performance.
Watch the video to discover the smart flexibility your business has been waiting for.

LG Smart Monitor Swing is coming soon!

Interesting

  • Power Consumption (Sleep Mode) Less than 0.5W
  • Weight with Stand [kg] 21.2
  • Tilt/Height/Swivel/Pivot
  • Bluetooth Connectivity YES
  • USB Media Player YES
  • Voice Recognition YES (Need to buy Magic Remote separately)

    Main LG page

    The LG 32U889SA Smart Monitor Swing is a 31.5-inch 4K UHD IPS touchscreen monitor designed for maximum flexibility and mobility, featuring a wheeled base and a highly adjustable stand for various viewing positions. It runs webOS to provide access to streaming services, productivity apps, and smart home controls directly from the monitor—no external PC required. The display supports up to 95% DCI-P3 color, HDR10, and has a brightness of about 350 nits, making it suitable for creative work and entertainment, though reflection can be an issue in bright rooms.

    Key Features

    • Touchscreen: Responsive touch navigation makes interaction fluid and intuitive for multitasking, drawing, and collaborative projects.

    • Adjustable Stand & Mobility: Easily moves between rooms with integrated wheels; the stand allows changes in height and orientation, including landscape and portrait modes for coding or social media.

    • Integrated audio: Built-in 5W x 2 stereo speakers for clear everyday use.

    • Connectivity: Features USB-C (65W power delivery), additional USB ports, HDMI (including eARC support), built-in Wi-Fi, Bluetooth, and supports wireless sharing via AirPlay 2 and Google Cast.

    • Smart TV Functionality: Direct access to Netflix, YouTube, Disney Plus, Apple TV, and over 300 live LG Channels, plus productivity options like Remote PC, Cloud PC, and LG Switch app for screen layout management.

    • Versatility: Can be used for work, entertainment, fitness apps, gaming, and as a personal gym with LG Fitness.

    Design and Usability

    • Highly mobile, so it fits home offices, living rooms, or shared spaces.

    • Glossy screen may reflect light in bright settings, which can affect viewing experience.

    • Awarded a CES 2025 Innovation Award for its flexible, feature-rich design.

    The LG 32U889SA is positioned as an all-in-one solution for modern, hybrid living and working environments, suitable for users who want a screen that adapts to many uses, from productivity to entertainment.

Post Views: 597

LG Electronics and Sports Stadiums – Baltimore Ravens

LG Sports Stadiums Baltimore Ravens

LG Electronics has partnered with the Baltimore Ravens

From Sixteen-Nine — LG Electronics has partnered with the Baltimore Ravens and sports agency ANC to deliver next-generation display technology at M&T Bank Stadium, dramatically enhancing the fan experience for the 2025 and 2026 NFL seasons. The rollout includes over 12,000 square feet of digital signage, featuring a 216-foot landmark screen at Gate A, fine-pitch LED displays in field-level clubs, new video walls in the North, South, and Endzone Clubs, as well as updated signage and more than 100 new LG TVs throughout concourses and common areas.

Stadium Technology Highlights

  • The Gate A entrance now boasts the largest stadium screen, serving as a major visual landmark.

  • Field-level clubs have immersive fine-pitch LED displays, while the North and South clubs feature new video walls and curved screens.

  • Endzone Clubs and Hospitality Village have been modernized with LG digital signage to bring fans closer to game action.

  • Over 100 LG TVs have been installed throughout concourses, ensuring fans can enjoy highlights and live action from any area of the stadium.

Next-Phase Upgrades

  • After the 2025 season, a 2,300-square-foot transparent mesh LED display will be added to the northwest plaza façade and additional high-res screens placed at gates and plazas.

Marketing and Fan Engagement

  • The partnership goes beyond hardware, including digital marketing, fan events, a monthly “Most Reliable Player” series, and LG OLED TV giveaways tied to the brand’s home appliance reputation.

  • These efforts reinforce LG’s growing role in modernizing U.S. sports venues, including stadiums for the Boston Red Sox, Dallas Cowboys, and Atlanta Falcons.

The improvements at M&T Bank Stadium are designed to create a more connected, vibrant, and immersive fan environment using LG’s industry-leading digital signage and display innovations.

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