Transparent OLED and Augmented Reality Retail Experience

By | December 5, 2021
Retail digital signage OLED

LG Digital Signage Solutions OLED and AR

Transparent OLEDs by LG used in the Citizen Watch store near Herald Square in NYC.  Noted on AVNetwork


Shopping during the pandemic shifted consumer behaviors to an online storefront. Building upon what consumers liked about the online experience, creative teams and retail brands are enticing shoppers back to physical stores. Technologies delivering immersive in-person experiences that combine the info-gathering power of the internet with the excitement of being able to touch and try a product have ushered-in the next-level shopper.

The new Citizen Watch shop in a major Herald Square department store in New York City, recently installed one of the first consumer-facing augmented reality product display cases. Leveraging LG Transparent OLED technology, the new retail display overlays mesmerizing high-impact digital visuals onto a watch display case to pull the viewer in as it showcases the real watches behind the graphics.

A 360-degree Product Examination

The innovative retail project is the brainchild of Citizen Watch with Pac Team GroupLuminary Design Co. and LG Business Solutions, each of which brought unique interests, requirements and expertise to the project.

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