Digital Signage AI Primer – Generative AI with ChatGPT

digital signage AI chatGPT

Digital Signage AI Primer

Guest writeup on Sixteen-Nine.net — read the full post. The original post is on Intuiface website

Excerpt:

Introduction

The world of generative AI is on fire. Super-powered algorithms are writing code, crafting stories, and creating images that would challenge a Turing test. Under the covers, deeply complex machine-learning processes are burrowing through billions of human-created words, graphics, and code, getting more intelligent and more creative by the minute.

And since these algorithms are fully accessible via Web API, they are easily incorporated into your Intuiface experiences.

Let’s spend some time understanding the world of generative AI their value for digital signage, and how you can use them in Intuiface

What is Generative AI?

Generative Artificial Intelligence (AI) is a subset of machine learning that enables computers to create new content – such as text, audio, video, images, or code – using the knowledge of previously created content. The output is authentic-looking and completely original.

The algorithms creating this unique content are based on models that reflect lessons learned about a particular topic.  These lessons are not programmed; instead, the algorithms teach themselves via a mechanism known as deep learning, refining their models as more and more data about a topic comes in. Among the many fascinating aspects of this technology is the flexibility of the learning engine, which is adaptable to all aspects of human expression. Both the aesthetics of an image and the formalism of JavaScript code are achievable!

The most well-known example of generative AI is GPT – currently known as GPT-3.5, the latest evolution of the third-generation language prediction model in the GPT series. Created by OpenAI, it’s an algorithm that can be adapted to create images and anything with a language structure. It answers questions, writes essays, develops summaries of longer text items, writes software code, and even translates languages.

To achieve this ability, OpenAI provided the GPT model with around 570GB of text information from the internet. Want to try it out? Head to ChatGPT, create a free account, and start a conversation.

For image generation, the best-known options are DALL·E (based on GPT), Midjourney, and  Stable Diffusion. Like ChatGPT, these services take natural language as input, but their output is images. The output can be in any requested style – from art-inspired themes like cubism or impressionism to completely realistic images that look like photographs but were created by an algorithm. Now you can indulge your desire to see “Yoda seated on the Iron Throne from “Game of Thrones” at home plate in Fenway Park.” (We used Stable Diffusion to generate the image below with that exact text.)

How traditional digital signage can take advantage of Generative AI

Generative AI can be an excellent companion technology for creating unique and engaging digital signage experiences. With it, digital signage can dynamically create and display real-time content that perfectly fits the context. This content can be influenced by user behavior or external data sources, from weather forecasts to real-time prices.

Examples include:

  • Create context-sensitive images that reflect the current information, environment, or audience.
  • Generate summaries and/or translations of unpredictable text like news reports or sports events.
  • Rewrite messages with different tones and lengths based on the audience or urgency.

The most significant hurdle is performance, particularly for image generation, as today’s Generative AI solutions are not (yet) instantaneous. Depending on the complexity of the request and the complexity of the desired result, image generation can even take a few seconds. As a result, signage must be proactive in the content request to ensure there is no visual latency.

How interactive digital signage increases Generative AI value

By adopting interactive digital signage, which provides insight into the user’s preferences, you can go further with Generative AI. Now you are not just limited to an external context; you have intimate knowledge of your audience and can communicate accordingly.

By “interactive” we mean any type of human-machine conversation, both active and passive. Active options include touch, gesture, and voice, while passive options include sensors and computer vision. For all modalities, in combination with context and on-screen content, digital signage can clearly identify a user’s interests.

Examples include:

  • Using user data to craft personalized “avatars” for the length of their session.
  • Add quirky personality to interaction, creating jokes and witty asides for the user in the context of what could be an otherwise boring digital engagement.
  • Converting a review of shopping cart orders into conversational text to humanize kiosk usage.
  • Use anonymous facial recognition technology to identify age/gender and use that information to customize communication.
  • Translate ever-changing data sources, like a product catalog or tourist information.

For any natural language scenario, the designer – or the user – could choose to dynamically transform the text to speech (TTS) using either OS-specific services or with the help of generative AI voice services like VALL-E.

In all cases, the creative team is freed from having to anticipate the broad range of potential users/scenarios/requirements. They can just rely on a Generative AI resource to do the heavy lifting in real time.

About The Guest Writer

Geoff Bessin is Chief Evangelist at Intuiface, which means he thinks about the intersection of digital interactivity with signage and presentations.  Twitter – @geoffbessin

Five Keys To Digital Signage Solutions

digital signage solution Keyser

From ExploreKeyser blog May 2021

THE 5 KEYS(ER) TO DIGITAL SIGNAGE SOLUTIONS

Digital signage solutions are everywhere from advertising billboards at the mall, to screens in offices displaying important company information. Digital Signage buying decisions are no longer a simple matter. It is now more complex than just picking an LCD display and determining how you want it to hang on the wall.

Here are a few components that can help you make more informed decisions on your next purchase.

1. Selecting the right digital signage screen

As always what works for one person may not work for another. There are many factors to consider when choosing the right digital signage display including pricing,  durability, and more. Here are a couple of different screen types, and the best scenario to use each;

Tablet or iPads: These user-friendly multimedia touch screens work best when viewers are close to the screen. For example, these digital signs are perfect outside a meeting room, in an elevator, or next to a product in a supermarket.

Monitors: These digital displays are best if you are looking to display anything that is between 17 and 32 inches. If you need something larger you are better off getting something TV-like.

Non-smart TVs: While these are cost-effective large screens, they do have limitations.

Consumer TVs: These displays are recommended only for personal use. This means they are designed for less display time. At most, they can run for 8 hours a day. If you use these screens 24/7 they will lose quality over time, degrading the customer experience.

Commercial TVs: The biggest reason to buy a commercial screen is that they are specifically designed for long use periods. They are designed for 24/7 playlists.

2. Choosing the best digital signage player

A media player or device connected to a monitor is what makes the monitor capable of using digital signage software. Here are the different types of media players:

Consumer Media Players: These are designed for home use not to withstand 24/7 use. If in a commercial setting, the digital signage can get damaged or stop working altogether. Consumer media players are typically made from plastic which makes the cost cheaper. Options for mounting are also limited.

Commercial Media Players: These are designed to operate for long periods of time without getting damaged. Commercial media players also have faster processing power and can handle more dynamic content like 4K videos.

Industrial Media Players: These have the same level of computing, but the key difference from the commercial options is the extra features that help withstand the environment. Industrial media players are built with metal to protect the hardware inside from moisture, dust, heat, and cold.

3. Understanding media player performance

You want whatever you are displaying to run smoothly and without interruption. The performance of your device is a big part of that. When it comes to performance here is what to look for:

SOC/CPU (System On Chip/Processor): The SOC is responsible for much of the heavy lifting and processing power.

GPU (Graphics Processing Units): The CPU is responsible for the graphing processing power. You also will want to look for things like video decoding, video output, HDMI, and support for HDR.

Storage Drive: It is important to note that your storage drive will need enough space for caching media. In general, you want to get 8GB to 16GB.

RAM (Random Access Memory): RAM is needed to keep general user experience running at a high level.

4. What you need for interactive digital content

Interactive content requires one to roll their sleeves up and put forth a bit of work to bring to life. Network administrators or owners will need to secure hardware capable of powering such interactive content (see media players above), and also digital signage software to connect everything together for the content to run flawlessly.

content management system with an open API will most always be the best choice for nearly all interactive digital signage projects. However, it is important to confirm the solution is also secure and reliable. Digital signage applications without security can become targets for tampering by hackers, so it’s truly important you take the extra steps to ensure your functionality is secured.

Finally, the digital signage platform needs content to be interacted with. This dynamic content takes respective forms, highly dependent on the nature of the digital signage solution selected. Interactive billboards or video walls, for instance, are likely going to showcase interactive content provided by a media buyer or advertiser looking to place a specific marketing or promotional campaign for their larger customers.

With indoor displays like wayfinding kiosks or digital menu boards, interactive content is likely a concern to be handled by the network owners themselves. This isn’t to say that the content must be created in-house or that you’re out of luck. A number of digital signage content providers specialize in providing all-in-one content or templates that can be tailored to your specific needs.

5. Installation & Support

It is critical you find an installer that offers care and maintenance for the digital signage products that you install. Support through a help desk and network of local installation technicians is important to have at your fingertips should you need it. Quality installation work and managing the manufacturers’ warranty fulfillment, as needed, will be crucial for the digital hardware. An installation is not only a commitment to ensure that your digital signage solution performs to specifications, but also delivers an exceptional ROI.

Post-deployment of your digital signage is a continuing process to keep a close eye on. Your signage installer/integrator/partner should continuously provide IT-related technical support and training to the digital signage end user.

It is often expected that the customer will eventually be held responsible for coordinating with the appropriate tech support teams for device management, so a lot of hand-holding is needed in order to walk before you run with your application.

Choosing the best digital signage solution and getting it to work properly is all about understanding the needs. The days of digital signage only being available to a few are now over. With Keyser, we can assist you with picking the right hardware and get it up and running.

We look forward to seeing what decision you make and are here to help you on the way. If you are looking for some help or advice on anything you read here or want to discuss in more detail, you can reach us at [email protected]

Digital Signage Expo is being restarted in 2022

DSE To Return in 2022 – Digital Signage Tradeshow

News is the DSE show is to return in 2022.

questex dse

questex dse

Highlights

  • At the LVCC
  • In tandem with Bar show
  • March 21-23, 2022

Insight

  • It’s a good thing for sure and tying it in with the Bar show is even better.  On its own, with Exponation running it the show was losing ground at the end of its run.  The usual attempt to fix that is to enlarge the tent. Having a separate vertical in tandem might work.

Press Release

Questex Enlists Brad Gleeson, Digital Signage Magazine and DSE Founder, as Industry Advisor and Executive Producer; Advisory Board Unveiled

NEW YORK, July 06, 2021 (GLOBE NEWSWIRE) — Questex today announces that DSE will take place March 21-23, 2022 in Las Vegas at the Las Vegas Convention Center. In support of Questex’s strategy to expand the DSE concept and end-user audience, the conference and expo will take place concurrently with the Bar & Restaurant Expo (formerly Nightclub & Bar Show).

DSE has been the leading event for the digital signage industry for 15 years before Questex acquired the assets in early 2021. Questex will build on that legacy as the preeminent event and digital platform for the digital signage industry, showcasing innovations in technology, market applications and creative educational content. Questex will combine its capabilities and experience as the leading information and events company focused on the experience economy with input from the industry including past sponsors, exhibitors and attendees to deliver an updated and renewed event for the industry going forward.

DSE also builds on Questex’s other audiences and platforms in Hotels, Hospitality, Travel, Healthcare, Entertainment, Education, Sensors and communications Technology – key end user markets for digital solutions and experiences.

Marian Sandberg, VP & Market Leader, DSE said, “Our research shows that the industry strongly desires an event that brings digital signage suppliers and solution providers together with designers, buyers and stakeholders in a wide range of adjacent and vertical markets. The conference program will be designed to attract and engage a broader audience, focused on innovative applications and outcomes, while the exhibitor list will expand beyond digital signage equipment providers to those who use digital technology to design and implement experiences that attract, inform, educate and entertain. Our goal is to design an event that becomes the foundation for a digital community platform and calendar of events that encompass the interests and goals of a broad community interested in how digital media technology can enhance lives and experiences in the physical world.”

Questex will be drawing from the expertise of digital signage industry veteran, Brad Gleeson, Co-Founder and Managing Partner of TargetPath to relaunch the event. Gleeson is a veteran of the technology-based business start-up world and has a distinguished career establishing effective go-to-market strategies. He was founder of Digital Signage Magazine, the DIGI awards, the first digital signage tradeshow now DSE, and other initiatives that helped build the foundation of the digital signage industry.

DSE Advisory Board
Today, DSE also officially unveils its Advisory Board. The mission of the board is to share expertise and insights about technology, digital-out-of-home and experiential events. The Advisory Board is a mix of industry veterans and new industry influencers in digital signage, digital-out-of-home and digital media experiences.

The Advisory Board includes:

  • Rich Ventura, VP, Sony B2B
  • Rick Robinson, Chief Strategy Office, Billups
  • Dorothy DiStefano, Director of Research, Immersive Art, Digital Placemaking Institute
  • Marcos Terenzio, VP, Creative & Strategy, iGotcha Media 
  • Laura Davis-Taylor, Chief Strategy Officer, InReality
  • Nick Belcore, EVP, Peerless-AV
  • Jeff Hastings, CEO, BrightSign
  • Jackie Walker, Digital Signage Subject Matter Expert and Strategy Lead, Publicis Sapient
  • Stephanie Gutnik, Global Head of DOOH, Verizon
  • Sandra Richter, CEO, Soofa
  • Cherian Thomas, CEO, Octopus Interactive
  • Brad Gleeson, Managing Partner, TargetPath 

Check back here for additional details regarding the conference schedule and registration in the coming months.

About Questex
Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.

Media Contact
Marian Sandberg
VP & Market Leader
[email protected]

Maximize the Benefits of Airport Digital Signage

airport digital signage

Digital Signage Benefits for Airport

Nice article by AcquireDigital


In today’s modern airports, digital signage plays a crucial role in enhancing the overall passenger experience and maximizing the benefits for both travelers and airport operators. Understanding the importance of digital signage in airports is essential to fully capitalize on its potential.

Understanding the Importance of Digital Signage in Airports

Modern airports are vast and complex spaces, bustling with activity and constantly evolving. With countless passengers navigating through terminals, it is crucial to provide clear and concise information to ensure a smooth and efficient travel experience.

Digital signage serves as a dynamic communication tool that can disseminate real-time information and guide passengers in a clear, engaging, and visually appealing manner.

When it comes to the role of digital signage in modern airports, its impact goes beyond just displaying information. It acts as a virtual concierge, offering wayfinding and directional assistance to travelers. With its ability to display maps, highlight key areas, and provide step-by-step instructions to various amenities, such as baggage claim, security checkpoints, and boarding gates, digital signage becomes an indispensable tool in helping passengers navigate the complex airport environment.

Moreover, digital signage plays a crucial role in keeping passengers informed. It can display important announcements, updates on flight schedules, and any changes or delays, ensuring passengers stay up-to-date and reducing confusion or frustration. This real-time communication helps create a seamless travel experience and enhances overall passenger satisfaction.

One of the primary benefits of airport digital signage is its ability to enhance passenger experience. The engaging visuals, coupled with interactive features, captivate and assist travelers, alleviating stress and uncertainty during their journey. Imagine a passenger glancing at a digital signage display and finding not only the information they need but also interactive elements that allow them to explore the airport’s facilities, services, and even local attractions. This level of engagement creates a positive impression and fosters a perception of efficiency and attentiveness from the airport authority.

Additionally, digital signage can also be used as a platform for advertising and revenue generation. Airports can partner with brands and businesses to display targeted advertisements, promotions, and offers on digital signage screens. This not only helps generate additional revenue for the airport but also provides valuable information and opportunities for passengers. These DOOH platforms can integrate with third-party ad networks like Clearchannel to automatically pull advertising inventory.

In conclusion, digital signage has become an essential tool in modern airports. Its ability to provide real-time information, assist with wayfinding, enhance the passenger experience, and even generate revenue makes it a valuable asset for both passengers and airport authorities. As airports continue to grow and evolve, digital signage will play an increasingly important role in ensuring a seamless and enjoyable travel experience for all.

Key Features of Effective Airport Digital Signage

While recognizing the importance of digital signage, it is essential to understand the key features that contribute to its effectiveness in airports. These features include:

Interactive Maps and Wayfinding

Interactive maps incorporated within digital signage allow passengers to navigate through the airport efficiently. By providing intuitive directions and highlighting essential areas, digital signage empowers travelers to find their way seamlessly.

Whether it’s locating restrooms, dining options, or duty-free shops, interactive maps help passengers make informed decisions, saving time and reducing stress.

Imagine a weary traveler arriving at a bustling airport, unsure of where to go. With airport digital signage, they can simply look up at the screens strategically placed throughout the terminal and find their way with ease. The interactive maps not only provide clear directions but also offer additional information about nearby amenities, such as the distance to the nearest coffee shop or the estimated walking time to the gate.

Furthermore, these interactive maps can be customized based on the passenger’s preferences and needs. For example, families traveling with young children can select a map that highlights family-friendly facilities like play areas or nursing rooms. Business travelers, on the other hand, can choose a map that focuses on business lounges and conference facilities. Interactive maps can also extend across to touch-screen kiosks to allow passengers to scan their boarding pass to find real-time flight information and directions to their gate.

Digital directory and wayfinding interactive kiosk for airports.

Real-Time Flight Information

Keeping travelers updated about flight schedules, gate changes, or delays is crucial. Digital signage provides real-time flight information, enabling passengers to be well-informed and make necessary adjustments to their travel plans.

Displaying flight status, arrival and departure times, and even estimated wait times at security checkpoints contribute to a smoother travel experience for passengers.

Picture this: a passenger is rushing to catch a connecting flight but is unsure if it has been delayed. With airport digital signage, they can quickly glance at the screens scattered throughout the terminal and find up-to-date information about their flight. This real-time flight information allows them to plan accordingly, whether it means hurrying to the gate or taking a moment to grab a bite to eat.

Furthermore, airport digital signage can also provide additional information related to flights, such as weather conditions at the destination or any important announcements from the airline. This ensures that passengers are well-prepared and have all the necessary information at their fingertips.

Advertising and Promotional Content

Another key feature of effective airport digital signage is its ability to display advertising and promotional content. This not only generates revenue for the airport but also provides relevant information to passengers about current offers, services, and local attractions.

By strategically placing promotional content throughout the airport, digital signage can influence passenger behavior and encourage engagement with various concessions and amenities.

Imagine a passenger waiting at the gate, looking for something to do during their layover. With airport digital signage, they are presented with enticing advertisements for local attractions, such as museums, tours, or shopping centers. This not only helps promote the local economy but also enhances the overall travel experience for passengers.

In addition to promoting external businesses, airport digital signage can also be used to showcase the airport’s own services and facilities. For example, it can highlight the airport’s VIP lounges, spa services, or even exclusive shopping experiences. By effectively utilizing digital signage for advertising and promotional purposes, airports can create a vibrant and engaging environment for their passengers.

Strategies to Maximize the Benefits of Digital Signage

Implementing digital signage is just the beginning; to truly maximize its benefits, certain strategies need to be adopted:

LED Digital Signage at Miami Florida Airport

Utilizing High-Quality, Engaging Content

The success of digital signage relies on the quality and relevance of the content displayed. Captivating visuals, clear messaging, and engaging multimedia can capture the attention of passengers, ensuring they absorb the information being shared.

Imagine walking through an airport and being greeted by a vibrant digital display showcasing stunning images of exotic destinations. The vivid colors and breathtaking scenery immediately transport you to another world, igniting your desire to explore new places. As you continue your journey, you come across another digital sign that showcases mouthwatering images of delicious food options available at the airport’s restaurants. The carefully curated content leaves you salivating and eagerly anticipating your next meal.

Collaborating with professionals in graphic design and content creation can provide the expertise needed to create visually stunning and impactful displays. These experts can help craft compelling narratives that resonate with passengers, ensuring that the digital signage becomes a memorable part of their travel experience.

Ensuring Clear and Readable Information Display

Digital signage should prioritize clarity and readability. Utilizing appropriate font sizes, contrasting colors, and concise wording is essential for conveying information effectively, particularly in environments with varying lighting conditions.

Imagine finding yourself in a bustling airport terminal, surrounded by a sea of people and a cacophony of sounds. In such a chaotic environment, it becomes crucial for digital signage to cut through the noise and deliver information clearly and efficiently. By using bold, easily readable fonts and contrasting colors, the signage becomes a beacon of clarity amidst the chaos.

Regular maintenance and testing of the displays are also crucial to ensure optimal performance and readability throughout the airport. Technicians diligently monitor the screens, adjusting brightness levels, and resolving any issues that may hinder the readability of the content. This meticulous attention to detail guarantees that passengers can always rely on digital signage to provide them with the information they need.

Incorporating User-Friendly Interactive Features

Intuitive user interfaces and interactive features contribute to enhanced usability and a positive passenger experience. Incorporating touchscreens, gesture recognition, or even voice commands can make it easier for travelers to navigate digital signage and access relevant information quickly.

Imagine approaching a digital sign that not only displays flight information but also allows you to interact with it. With a simple touch on the screen, you can access real-time updates about your flight, including gate changes and delays. The user-friendly interface guides you effortlessly through the options, ensuring a seamless experience.

Furthermore, providing multilingual options and clear instructions on how to interact with the displays can accommodate a diverse range of passengers. Travelers from all over the world can easily navigate digital signage, regardless of their language proficiency. Clear icons and intuitive gestures eliminate language barriers, ensuring that everyone can benefit from the information presented.

Future Trends in Airport Digital Signage

As technology continues to evolve, digital signage in airports is expected to embrace new trends and innovations. Some of the future trends to look out for include:

  • Integration with Mobile Applications – Increasing integration between digital signage and mobile applications will allow passengers to personalize their travel experience further. This could include features such as syncing flight information directly to smartphones or enabling interactive maps with real-time tracking capabilities.
  • Use of Augmented Reality in Digital Signage – Augmented Reality (AR) has the potential to transform the way passengers interact with digital signage. By overlaying relevant information in the real environment, AR can provide contextual guidance, showcase vital features or services within the airport, and offer a more immersive experience for travelers.
  • Personalized Content Delivery through AI and Machine Learning – The future of digital signage lies in utilizing artificial intelligence (AI) and machine learning to deliver personalized content to passengers. By analyzing user behavior and preferences, digital signage can offer tailored recommendations, targeted advertising, and even real-time assistance based on individual needs.

This level of personalization enhances customer engagement and satisfaction, ultimately maximizing the benefits of airport digital signage.

Conclusion

In conclusion, the importance of airport digital signage cannot be overstated. By effectively utilizing interactive maps, real-time flight information, and captivating advertising, airports can enhance the overall travel experience.

Through strategies such as engaging content creation, clarity in information display, and user-friendly interactive features, airports can maximize the benefits of digital signage and ensure that passengers are well-informed, engaged, and satisfied throughout their journey.

Keep an eye on future trends, such as integration with mobile applications, the use of augmented reality, and personalized content delivery through AI and machine learning, to stay ahead in the ever-evolving world of airport digital signage.

Related Posts

Transit Station Digital Signage Solution – Spokane Transit Case Study

transit station digital signage solution

Transit Station Digital Signage Solution News

January 25, 2022 –Fifteen new 55-inch real-time display monitors were recently installed at the STA Plaza. The monitors are designed for long-term commercial use and offer bright and vibrant imagery with enhanced visibility.

Spokane Transit partnered with Spokane-based Zipline Interactive to custom build displays that show departure times and the status of each bus. Another vendor, Nanonation, provided the software and media players needed to display and manage content on the new screens.

“Combining these advanced software technologies with the new monitors has allowed us to create an enhanced user experience for our customers here at the Plaza and throughout the bus system,” said Chris Tohm, STA’s Web Services Manager.

In addition to the Plaza, the new digital information displays have been installed at West Plains Transit Center, Spokane Community College Transit Center, Spokane Falls Station, Mirabeau Park & Ride, South Hill Park & Ride, Five Mile Park & Ride, and Eastern Washington University in Cheney.

“The new monitors make it very easy to find departure information for your buses,” Tohm said. “We’re looking forward to the next phase of installations, which will be at stations within the high-performance transit network, including City Line.”

About Nanonation

Experience Driven Software for Digital Signage & Kiosks Nanonation’s software creates powerful ways to interact with customers. With flexible online tools to schedule, manage, and measure multimedia-marketing initiatives, you now have the technology to deliver more information, to more customers with more impact. Visit https://www.nanonation.net for more information

AV-Over-IP or PoE Digital Signage

AV-Over-IP digital signage

AV-Over-IP Digital Signage

First noted on Sixteen:Nine — The solution is as much or more about things like big displays for control rooms and ops centers, but more conventional workplace digital signage would be another type of endpoint.

Editors Note: Generally, AV-over-IP is the long version of PoE. Big deal in thinclient world. Advantages are: Cat5 already in place, much greater distance than traditional baseband, really no limit on devices that can be connected. Only requirements are Cat5/6 and a modern router.

Announcement from Userful

LINCOLNSHIRE, Ill., Jan. 31, 2022 – LG Business Solutions USA and Canadian software company Userful are introducing an end-to-end, software-defined AV-over-IP solution that combines Userful’s Visual Networking Platform and LG’s webOS Signage™ platform to optimize display networks for control rooms, digital signage networks, corporate signage and video walls. This announcement is the latest in LG’s continued efforts to build strong relationships within its partner ecosystem to deliver next generation solutions for the customer.

As a result of the Userful-LG collaboration, digitally-integrated enterprises in key markets around the world can now deploy IT-managed services from virtually any source to webOS displays with advanced streaming capabilities, flexibility in deployment and NIST-caliber security. Whether it’s providing immediate video and data through real-time streaming protocols (RTSP) for control rooms or managing 8K content across hundreds of displays, integrators and end-users can expect to enjoy a powerful, streamlined display network management experience with the Userful platform and LG displays.

According to Gianni Restaino, LG Business Solutions USA’s vice president of engineering, the alliance will deliver the future of display network management just in time to help integrators and enterprise businesses capitalize on the exponential growth forecasted for AV-over-IP in the next five years. “Together, LG and Userful have created a digital display network management platform that can both simplify and empower LG installations to enable security, content delivery speed, and flexibility in content delivery and display deployment,” he said.

“With the acceleration of new services and digital transformation, there is a clear need for a centralized platform to manage visual services in combination with data, IoT and AI,” Restaino added. “Userful’s software-defined platform uniquely integrates all of these, and delivers them through private/public cloud servers to webOS signage displays optimized for the network, enabling AV services across an entire organization.”

The companies jointly recognized the growth potential of AV-over-IP in 2019 and began developing a custom, lightweight software solution that runs on top of LG’s webOS Signage platform for flat-panel and direct-view LED displays, focusing on simplicity, reliability, flexibility and security. According to Userful, the resulting platform is expected to deliver significant hardware and energy cost savings while helping to reduce carbon footprints.

The potential market growth is enormous, with applications ranging from mission critical displays and enterprise-wide digital signage networks to corporate lobby video walls and large conference room displays. In fact, according to Maia Research, the AV-over-IP market is poised to grow from $3 billion today to $51 billion in 2027, with 85 percent of growth expected in the corporate, government and education sectors, positioning the LG-Userful solution to meet the demand for display network improvements and enhanced capabilities.

Userful CEO John Marshall praised the hard work of both companies and noted that other display manufacturers have been unable to match LG’s level of software integration, making this alliance even more valuable and unique.

“The industry underestimates the difficulty of optimizing traditional AV products for an IT environment, especially with network distribution challenges and demanding enterprise applications,” Marshall said. “The AV industry has historically worked with NAB codecs and AV standards, focusing on the highest-quality AV over cabled HDMI technology – the addition of multi-protocol-driven networks is an entirely new challenge. That LG was able to integrate such IT protocols into its core firmware, at the very heart of its media pipeline, is beyond impressive. Simply put, this solution simplifies the job of IT and can reduce installation and maintenance complexity.”

In addition to LG, Userful worked with other display manufacturers “who proceeded to fail at such sophisticated integration of IT standards in their firmware,” Marshall said. “Such developments highlighted the difference between low-cost display manufacturers and modernized IT-ready displays that suit the needs of the modern enterprise. We’re proud to work together to lead the way forward for the industry and deliver new solutions to improve enterprise business operations.”

About Userful
Userful is a leading platform-as-a-service provider in the Enterprise AV-over-IP market—the fastest-growing segment of the IT industry. Userful’s Visual Networking Platform is disrupting the market with a Platform-as-a-Service (PaaS) model that allows customers to choose from a suite of highly-integrated AV applications (SaaS offerings, secure, SSO, integrated UI) to support modern service needs across the enterprise. From corporate signage to control room solutions to streaming platforms and data metrics, Userful’s solutions enable modernized business operations for IT leaders and the functional departments they support. Userful helps organizations advance the way they work, learn and govern with secure, scalable and centrally managed solutions for employee and customer engagement worldwide.

About LG Business Solutions USA
The LG Electronics USA Business Solutions division serves commercial display customers in the U.S. digital signage, lodging and hospitality, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Business Solutions USA delivers business-to-business technology solutions tailored to the particular needs of business environments. LG Electronics USA is the North American subsidiary of LG Electronics Inc., a $56 billion global force in consumer electronics, home appliances and air solutions. www.LGSolutions.com.

 


For further press information, media assets or to schedule interviews, please contact:
Danielle Alfaro, PR & Communications Manager
Userful Corporation
E: [email protected]

Nice article on AV-over-IP Benefits

Large Format Digital Signage Examples – Los Angeles Unveils 15,000-sq-ft LED Mega-Spectacular

Large Digital Signage Outdoor Display News

Moxy and AC Hotels Downtown Los Angeles Unveils 15,000-sq-ft LED Mega-Spectacular

LOS ANGELES—Installation of a massive exterior video display in the heart of downtown Los Angeles (DTLA) was recently completed at the intersection of S Figueroa St. and W Pico Blvd. The continuous LED video façade at Moxy and AC Hotel Downtown Los Angeles is located across from the LA Convention Center, L.A. LIVE, and Crypto.com Arena and extends about the length of a football field.

Premier out-of-home media company Branded Cities owns exclusive rights to market and sell premium advertising on the curved video screen, which will be marketed as “The Moxy” and is now the largest continuous digital canvas in the highly coveted DTLA neighborhood.

“Branded Cities is known for its iconic signage in the most highly demanded areas throughout North America, and the signage being deployed at the Moxy and AC Hotel Downtown Los Angeles will be the most sought-after digital experience in the downtown Los Angeles central core,” said Steven Ellman, chairman and chief executive officer of Branded Cities. Unlike other digital out-of-home (DOOH) units in direct proximity that have category exclusions due to existing Crypto.com (formerly the STAPLES Center) partnerships, The Moxy is free of any advertising restrictions.

The new LED mega-spectacular is a 15,000-square-foot video wall built from SNA Displays’ EMPIRE™ Exterior line of LED display technology and boasts a resolution of 1,890 x 11,480 pixels. The mammoth screen, about 50 feet tall, extends along S Figueroa and wraps the corner of a six-level parking structure at W Pico, providing extended viewing and long read times for pedestrian and auto traffic.

Consumer Experience Group (CEG), a Los Angeles-based consultancy for experiential display projects, managed the large development’s digital and static signage elements on behalf of property owner Lightstone, a New York-based real estate investment firm.

“Finally going live with the one of the largest signage developments the LA area has ever seen has been extremely rewarding,” said Jeremy Kolieb, principal at CEG, which managed the project from design and placement to vendor selection to entitlements with the City of LA. “We’ve worked with wonderful partners for the better part of six years on this development, and I couldn’t be prouder of what we’ve accomplished. Give the size and placement, the signage is instantly iconic and impacts all of downtown LA.”

SNA Displays engineered custom LED cabinets to accommodate a seamless turn of 82.5 degrees. The digital display employs 8.0 mm pixel pitch technology, tighter than other large-format exterior LED installations in Los Angeles, giving the video screen almost 22 million pixels.

The Moxy adds to a growing footprint for SNA Displays, which had previously installed more than 100,000 square feet of digital canvas in the LA area.

“With the sheer size and complexity, this has been an incredible project,” said Rasool Sayed, a Los Angeles-based senior project manager for SNA Displays. “These massive, new-development projects have become a specialty for us—coordinating multiple partners and trades, engineering and fabricating custom technology to meet strict guidelines, and performing extremely intricate planning. The Moxy and AC mega-spectacular is another great installation for SNA Displays and our partners.”

With two unique experiences under one roof, Moxy Downtown Los Angeles and AC Hotel Downtown Los Angeles is the city’s new destination for visitors and locals alike. The dual-branded hotel offers 727 guestrooms; 12 restaurants, bars, and lounges; four large outdoor terraces including a Miami-meets-Copacabana pool deck; and 10,000 square feet of flexible meeting and social events space.

YESCO fabricated and installed more than 225,000 pounds of structural steel for the LED mega-spectacular and provided over 7,200 square feet of static signage for the project.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at snadisplays.com.

About Branded Cities

Branded Cities is the premier global out-of-home advertising company specializing in iconic media in iconic destinations that connects brands with people through Out-of-Home advertising media and services. To learn more, visit brandedcities.com.

About YESCO

Since 1920, YESCO has produced custom signs, lighting, and other display systems for businesses of all types and sizes. For more information, visit yesco.com.

About Lightstone

Lightstone, founded by David Lichtenstein, is one of the most diversified privately held real estate companies in the United States. Headquartered in New York City, Lightstone is active in 25 states across the country, developing, managing and investing in all sectors of the real estate market, including residential, hospitality, commercial, and retail. With 168 existing properties, Lightstone’s over $7.5 billion portfolio currently includes over 7.5 million square feet of industrial, logistics, life sciences, and commercial properties, over 23,000 residential units, and over 4,100 hotel keys. Lightstone’s development portfolio includes over $3.5 billion currently under development in the residential and hospitality sectors spread across New York City, Los Angeles, and Miami. Learn more at lightstonegroup.com.

About Moxy Downtown Los Angeles

Reflecting the bold, adventurous spirit of California, Moxy Downtown Los Angeles is a haven for modern nomads in LA’s creative epicenter. Brought to life by an all-star team of top architecture and interior design firms, including Gensler, Yabu Pushelberg, and Basile Studio, the 380-room hotel channels the neighborhood’s forward-thinking energy and multicultural heritage, providing fun-hunting travelers with experiences around every corner: 13 restaurants, bars, and clubs; four outdoor terraces and a pool deck overlooking the LA skyline; and flexible, tech-centric spaces for coworking, meeting, and large social events. Floor-to-ceiling windows light up the smartly designed and affordable guestrooms, and a playful, cheeky attitude fuels the imagination. www.moxydtla.com.

About AC Hotel Downtown Los Angeles

AC Hotel Downtown Los Angeles is a sanctuary providing discerning travelers with the freedom and versatility they crave amid the dynamic streets of Downtown LA. Blending the AC brand’s timeless Spanish heritage with DTLA’s artistic soul, designers Yabu Pushelberg have created an elegant atelier for thinkers and doers. With ample space and floor-to-ceiling windows, the 347 ethereal guest rooms provide a streamlined, serene place to live, work, create, and recharge. A warm, light-filled bar and lounge is joined by the intimate library and the 34th-floor rooftop garden with sweeping views of LA. Guests can easily dial up the fun factor, thanks to 11 additional restaurants, bars, and clubs, three additional outdoor terraces, and a pool at Moxy Downtown Los Angeles— all just an elevator ride away. www.achoteldtla.com.

About Consumer Experience Group

Consumer Experience Group is focused on enhancing the consumer experience by providing clients with the know-how to determine how and what technology to integrate into their projects, including shopping centers, retailers, commercial properties, hotels, theme parks and much more. Learn more at consumerexperiencegroup.com.

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Follow Up Posts

  • Sixteen Nine YESCO fabricated and installed more than 225,000 pounds of structural steel for the LED mega-spectacular, and provided more than 7,200 square feet of static signage for the project. The board is on the side of a complex that has two hotels under one roof: Moxy Downtown Los Angeles and AC Hotel Downtown Los Angeles. Any bets on how long it takes before a forced perspective/anamorphic illusion spot appears on this thing?

Lucas Oil Stadium Digital Signage Refresh – 21 million pixels

digital signage refresh lucas oil

Video Technology Refresh Underway at Lucas Oil Stadium

Capital Improvement Board Awards SNA Displays Contract

In total, the new Lucas Oil Stadium LED display network will include more than 19,500 square feet of LED displays and 21.3 million pixels.

INDIANAPOLIS, IN—SNA Displays has been awarded a contract to upgrade video boards throughout Lucas Oil Stadium, home to the National Football League’s Indianapolis Colts, by the Capital Improvement Board of Managers of Marion County (CIB). The CIB operates the stadium, which also hosts the Big Ten Football Championship game, concerts, conventions, and other public and private events. Lucas Oil Stadium will host the 2024 U.S. Olympic Team Trials for swimming, making it the first football stadium to do so. Work on display installation has already begun and is expected to be complete in July for Big Ten Football Media Days.

The overhaul is the first display technology refresh since the stadium was completed in 2008 and includes the replacement of more than 50 LED displays. In total, the new Lucas Oil Stadium LED display network will include more than 19,500 square feet of LED displays and 21.3 million pixels.

“Our broadcast engineering staff have done an impressive job of extending the useful life of the existing video displays well beyond the typical life expectancy of seven – 10 years,” said Andy Mallon, Executive Director of the Indiana Convention Center/Lucas Oil Stadium (ICCLOS). “The original video display, which was state-of-the-art when it was installed upon completion of the stadium, gave us 14 years of great service, but replacement parts have become obsolete or very difficult to find and technology has evolved to allow for even higher quality visuals. We want to give our guests the high-quality video experience they expect and deserve, which is what SNA Displays provides, and we can’t wait to have the new displays up and running.”

As part of its scope of work, SNA Displays is recycling all demolished signage material through a local recycling company.

Highlights of the refresh include two 53-foot-high by 97-foot-wide main LED video boards in the stadium‘s northwest and southeast corners and more than 2,000 linear feet of LED ribbon displays. The main video screens will employ a 10 mm pixel pitch, a 417% improvement of clarity compared with the previous 16 mm and 23 mm screens.

Members of the press are invited to view the new video displays prior to final installation.

Date: Tuesday, June 28
Time: 3pm EST
Location: Lucas Oil Stadium (entrance information provided following RSVP)
RSVP: [email protected]

Because of construction and other work in the stadium, interested parties must RSVP in order to be granted entrance.
Representatives of Lucas Oil Stadium and SNA Displays will be on hand to answer questions regarding the refresh. For context, photos of the video boards may be found on page three.

WJHW, which designed the stadium’s original video and acoustic infrastructure, is providing consulting and design services for the project on behalf of the CIB.

SNA Displays will also provide dual-faced digital marquees on the exterior north and south ends of the stadium, scoring/timing equipment, and fiber infrastructure.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

The 50 LED displays that will be installed in Lucas Oil Stadium are all built from SNA Displays’ EMPIRE™ Exterior and BOLD™ Interior product series.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at https://snadisplays.com.

About WJHW

Wright, Johnson, Haddon & Williams, Inc. (WJHW) offers consulting and design services for acoustics and noise control, video and scoring displays, broadcast provisions and production, theatre planning, lighting and rigging, and other technical services on a diverse range of project types, including professional sporting arenas and stadia, performance arts, theatre and entertainment spaces, hospitality, health care facilities, data centers, and more. Visit https://www.wjhw.com for more information.

About the Capitol Improvement Board

The Capital Improvement Board of Managers of Marion County (CIB) is responsible for the marketing, leasing and operation of Lucas Oil Stadium and the Indiana Convention Center. The CIB was created in 1965 by the Indiana General Assembly and empowered to finance and manage capital improvements. Visit ICCLOS.com for more information.

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For more information contact [email protected]

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Where Do Large-Format Displays Work – aka Go Big or Go Home!

Digital Signage Displays Outdoor

Large-Format Displays

Writer: Richard Slawsky – Adjunct Professor, University of Louisville
Contributing Members: KeyserAcquireDigitalLG Business SolutionsPanasonic
Other Contributors: Barco, Sharp NEC Display Solutions of America, Azumo, Dave Haynes/SixteenNine

In Brief

  • No longer the realm of outdoor or indoor mass display, moving into corporate, banking and retail spaces
  • 98 inches is the topmost “common” benchmark
  • RLCD displays making inroads in outdoor (no backlight needed)
  • Large displays in drive-thru and menuboards for restaurants increasing
  • Fine pitch LCD becoming option of choice

Although the COVID-19 pandemic appears to be on the decline, many of the changes will be with us for the long term. An increase in the number of workers doing their jobs from home, services such as curbside pickup at retail stores, continued social distancing recommendations and contactless payment at the point of sale are among the ways of doing business that will likely be a part of our lives for the foreseeable future.

And as face-to-face interaction becomes less of a priority in the marketplace, organizations of all types are reconsidering the ways they communicate with their customers. In many cases, they’re incorporating large-format displays to accomplish the task.

“Previously, large-format displays most commonly were used for immersion and “wow factor” in experience centers or lobbies,” said John Steinhauer, vice president entertainment sales, Americas at global technology company Barco. “Now, these technologies are becoming more common for practicality in board rooms and large meeting spaces as workplaces accommodate both employee distancing rules and remote workers.”

With a trillion dollar-plus infrastructure budget being proposed by the federal government, experts say we’ll see much more digital spread through the community, not just for advertising but for information dissemination and other uses as well. Large-format displays will be at the center of those efforts.

“Since COVID seems to be on the decline, there has been a large spike in people traveling and participating in outdoor activities,” said Nick Lee, chief technology officer with global digital signage company Keyser.

“Digital doesn’t need to be the typical advertising or information,” Lee said. “It can be engaging the public. For instance, two strangers can utilize a 10′ LED pylon to play Pong for 30 seconds to win a free drink at an amusement park. They shouldn’t be treated as technology eyesores but created as artistic features that combines grace, beauty and technology into one.”

A matter of size

digital signage solution Keyser

digital signage solution Keyser

Before getting into a discussion of the role large-format displays will play in a pandemic-aware world, it’s helpful to get a sense of the various types of displays on the market.

Twenty years ago, a 42-inch LCD display was considered massive, while today those displays are available in sizes as big as 98 inches or more. LCD displays leverage the light-modulating properties of liquid crystals combined with polarizers to create an image. The liquid crystals do not emit light directly, instead using a backlight or reflector to create an image. A resolution of 4K is becoming common, with 8k displays beginning to come down in price.

It’s unlikely displays in sizes much greater than 98 inches will be in common use, simply because of the price jump.

“You can build panels that are higher than that, but there’s going to be a very large jump in price,” said Ben Hardy, Senior Product Manager at Sharp NEC Display Solutions of America. “There are 8k 120s that are absolutely massive and beautiful, but the price jump from a 98 is at least four or five times.

In addition, there’s the difficulty in transporting such displays. A pothole on the interstate could potentially send a $10,000 display back to the factory for repairs, if not to the trash heap. Instead, a similar effect can be created via a video wall comprised of multiple 42-inch displays.

“I think large-format LCD is about as big as it will get, as the Korean and Chinese display manufacturers are not investing in billion-dollar manufacturing plants that would be necessary to make even larger LCD display mother glass,” said Dave Haynes, founder and editor of the digital signage news and information site Sixteen:Nine

Variations on the LCD concept include the organic light-emitting diode (OLED) display. Because the pixels in an OLED display emit visible light, there’s no need for a backlight. That allows OLED displays to be extremely thin, and in some cases, flexible. Although visually appealing, OLED displays are still relatively pricey compared to their LCD counterparts.

Transparent LCD displays are based on the same technology as typical LCD displays, except for the backlight being eliminated. Instead, transparent LCD displays depend on ambient lighting to create a visible image. That makes them suitable for applications such as the door of a food or drink case in a grocery store. Images on the door are made visible by the lighting in the case.

Another format making inroads is reflective LCD, or RLCD. Reflective LCD displays depend on ambient light to illuminate the image and don’t require a backlight. Because of that power consumption is low and the displays can be extremely thin. RLCD displays are a good solution for outdoor applications, although they’ll need additional lighting to be seen in the dark.

“While RLCD panels themselves may not be 84 inches for more now, you can tile them side by side to create larger displays,” said Mike Casper, co-founder and CEO of display technology company Azumo. “And the bezel is thin enough to where it won’t be noticeable from a distance.”

And making a strong showing in the large-format domain are LED displays. Such displays use the same technology behind those time-and-temperature signs that were once a feature on the side of the local bank. The difference is that pixel pitch, or the distance between individual pixels, continues to shrink, with some displays boasting a pixel pitch of 0.9 mm or even smaller. What that means is that the viewing distance, or the distance from the display the viewer needs to be to perceive a quality image, continues to fall as well. There are a variety of ways to calculate optimum viewing distance, but one common method is to multiply every 1 mm of pixel pitch by 10 to get the viewing distance in feet. So if the display features a 0.9 mm pixel pitch, viewers should be at least 9 feet away from the screen for the best effect.

Advantages of LED displays include the ability to manufacture them in virtually any shape or size. In addition, those screens can be shipped to the deployment and assembled on site. If a panel fails, it can be easily replaced. They’re much brighter than LCD displays, making them great for outdoor and/or high ambient light situations. Brightness can be easily adjusted depending on conditions.

“Large footprint video walls are already being supplanted by LED video walls, despite costs that can be three times or more the capital cost of LCD for the same physical footprint,” Haynes said. “The people who spec big video walls also like the absence of seams, longer operating life and easier maintenance.”

On the downside, LED displays can be expensive and power consumption is higher than an LCD display of comparable size, although both of those issues are being addressed as the technology improves.

First, let’s take a look at where large-format LCD displays are likely to be prominent:

Restaurants

The restaurant industry was among the hardest hit by the COVID-19 pandemic, with the National Restaurant Association estimating that more than 110,000 eating and drinking places closed either temporarily or for good in 2020.

Still, one of the restaurant verticals that fared reasonably well during the pandemic (when they could find workers) was the quick-serve segment. Thanks to existing drive-thrus, they could serve customers in a close-to-contactless manner. The challenge, though, was to speed up drive-thru service for the lack of dine-in revenue. Many accomplished that by trimming their menus, eliminating items that took longer to prepare and spotlighting higher-margin offerings.

In addition, some took the opportunity to incorporate digital menu boards at the drive-thru to speed up service. A study conducted by Atlanta-based research firm SeeLevel HX found that the use of pre-sell menu boards that display menu highlights before the customer reached the speaker cut service times at the drive-thru by an average of 13.2 seconds. Those with digital menu boards were also able to update their menus easily, avoiding the printing costs associated with static signage. The SeeLevel HX study found that those with digital menu boards reduced service times by an additional 12.3 seconds, while digital “order confirmation” boards not only increased order accuracy but sped up service times as well, by an average of 17.4 seconds. Incorporating presell boards, digital menu boards and order confirmation boards as part of a complete drive-thru solution can lower service times by as much as 42 seconds or more, critical when revenue depends on serving customers as quickly as possible.

And because the viewing distance from the customer to the board is likely to be relatively short, LCD displays will likely continue to dominate the QSR space.

Education

The pressure is on to reinstate in-person instruction, but social distancing remains a concern. One of the ways schools can address social distancing concerns while still delivering face-to-face instructions is via the use of large-format displays in lecture halls. Instructors can supplement lectures with PowerPoint presentations and/or videos, displaying those images on a screen large enough for those in the back of the hall to see clearly.

“In recent years, schools have dipped their toes into the waters of digital presentation technology—digital whiteboards, short-throw projection systems, etc.,” wrote Victoria Sanville, National Sales Manager, Public Sector Vertical at LG Business Solutions USA, in an article appearing on the education site spaces4learning.com.

“But the future isn’t about presentations; it’s not defined by teachers showing on a screen what students need to learn,” Sanville wrote. “It’s about students and teachers actively and easily engaging with what’s on a screen—manipulating it, collaborating over it, even determining what ‘it’ is.”

Modern display technology allows for this classroom engagement, Sanville wrote.

“Interactive digital boards (or Interactive whiteboards)—that is, large-format displays with integrated touch functionality—serve two important purposes,” she wrote. “Touchscreen technology allows elementary school students to interact with learning material, while boards with screen-sharing capabilities allow upper classes to see the work that a single student performs on her personal computing device—she’s able to wirelessly share what’s on her screen via the interactive whiteboard.”

Of course, cost remains a concern. Lecture halls with large-format displays may be a way to have a single professor teach in multiple locations at once. Wayfinding and sports presentations will be a factor as well.

Retail

The enclosed shopping mall is on the way out, retail industry insiders stay. A 2020 report from retail intelligence firm Coresight Research predicts that as many as 25 percent of the roughly 1,000 shopping malls in the United States will close in the next five years, with the pandemic speeding up a trend that had been gaining steam over the past decade. In the ultimate irony, many of those vacant malls are being bought up by the company that contributed to their demise: Amazon. The online retailer has converted about 25 shopping malls into fulfillment centers over the past five years.

Replacing the enclosed shopping mall is the open-air retail center. Advantages of the open-air concept compared with enclosed malls include lower operating costs, increased visibility for individual stores and a sense of increased safety when it comes to social distancing.

The challenge for store operators is to capture the attention of shoppers either from their cars or from the sidewalk. Large-format displays at the street, in windows and on sidewalk kiosks will be part of meeting that challenge.

And of course, once the customers are inside the store the same rules regarding digital signage apply. Video walls and other in-store signage will continue to deliver messaging to shoppers. More and more, though, deployers will incorporate IoT devices such as temperature sensors and Bluetooth beacons to deliver more targeted and personalized content.

Transportation and smart city efforts

Lockdowns pressed the pause button on many smart city initiatives, but they are likely to be picking up shortly. Kiosks and large-format displays are a part of those efforts. Some cities are realizing that the pandemic spotlighted the need for smart city technology.

According to a recent survey of senior officials from 167 cities across 82 countries, sponsored by technology company Oracle, 65 percent of city leaders noted the biggest lesson learned during the pandemic was just how crucial smart city programs were for their future. In addition, 37 percent of city leaders said COVID-19 highlighted the need to invest more in upgrading core infrastructure.

The pandemic highlighted several issues facing cities, including transit and mobility and Internet connectivity for digital services, teleworking and remote learning. The pandemic also shone a spotlight on the role of data and technology in delivering citizen services and making informed government decisions. And as a sense of normalcy begins to return to cities, some are incorporating technology as a way to boost efficiency.

“Pre-pandemic, cities were in relatively good shape,” Steven Goldsmith, who directs the Innovations in American Government Program at Harvard’s Kennedy School of Government, told the news site Govtech.com. “Then you wake up one day and you’ve gone from 4 percent unemployment to 20 percent unemployment. Your revenues have gone from a surplus to a really bad negative. And you’ve got a lot of ill people in your community straining your resources. These are disruptions like never before in the modern U.S. city.”

Large-format displays have long had a place in transportation, and they’ll continue to do so, albeit with some enhancements. In addition to displaying arrival/departure information at transportation hubs, large format displays are being incorporated into ticketing and wayfinding kiosks.

“Large format signage is where the kiosk industry has moved to and vice-versa,” said Neil Farr, managing director of Boston-based Acquire Digital. The 22-year-old company is a global leader in innovative digital signage software and interactive experiences.

kiosk software“No matter what the format of display, ‘smart’ information can be shown – this includes messages like the best place to stand on a train platform for a less-crowded carriage, which airport security queue is shorter, and which area of the parking garage to park to get the best location,” Farr said. “In our case, we are just about to roll out our ‘smart signage’ integration of our wayfinder and DOOH advertising platform, so that adverts in the airport are only shown for retailers who are open and nearby automatically, with distance and direction automatically added, and issues such as flight delays and cancellations trigger and advise to visit a restaurant or bar if open.”

In addition, Acquire is enhancing its smart city and ticketing solutions with cameras, as with its Video Link Ticket Machines, to allow users to connect with a remote agent for assistance with issues such as buying tickets or journey planning information.

The other side of the coin

These are just some of the situations where large-format LCD displays will play a role going forward. Let’s take a look at LED displays.

Although fine-pitch LED has just begun to make inroads into the indoor market, it’s becoming the display of choice for outdoor applications. About 75% of the LED market is outdoor displays. Fine-pitch LEDs no longer limit the end user on the standard 16:9 aspect ratio of LCD.

“There are lots of applications for LED displays in outdoor settings such as sports stadiums, the side of buildings, digital billboards and so forth,” said Keyser president Kim Keyser-Clisham. “It’s easy to create a configuration of any size or shape.

Fine pitch LED is slowly encroaching on the large-format LCD display market, although the price point is not yet competitive with LCDs. Still, this doesn’t mean that within the next 5-10 years we won’t see significant growth in the market for indoor and outdoor LED displays.

Here’s where LED displays are likely to shine going forward:

Entertainment

LVCC LED digital signage

Click for full size — LVCC LED digital signage (22Miles software)

Large-format LED displays were playing a role in entertainment long before the pandemic. In 2014, for example, Panasonic unveiled a $12 million LED “Big Board” In Louisville, Ky., at Churchill Downs, the home of the Kentucky Derby. At the time, it was the largest 4K video board in the world at 52 meters wide and 27.5 meters tall. Content included multiple split-screen presentations of video, images, data and live and recorded programming The board offered fans in the 55,638 clubhouse and grandstand seats and the thousands of fans in the track’s 26-acre infield a clear view of the action.

“We’re very pleased to have the opportunity to work with Churchill Downs and deliver a 15,224-square-foot board to an icon of the sports world,” said Jim Doyle, President of Panasonic Eco Solutions North America in a press release announcing the effort. “4K content is truly the wave of the future and we are excited to bring avid racing fans this technology that gives them the ability to view content on a big screen as if they were up close and personal with the racetrack.”

In 2018, Pink Floyd founder Roger Waters incorporated a 64.5m wide x 12m high LED display supplied by Shenzhen, China-based INFiLED as the backdrop of his Us + Them concert tour. At 21.8 million pixels and a 5.9 mm pixel pitch, the display was the highest-resolution touring LED screen in the world to date.

“As always with our displays, and events of this nature, content is key,” said infiLED Head of Engineering Si Jones in a release. “We were blown away by the whole production and the way the show captured the crowd. The music and atmosphere, supported by incredible content on such a significant display screen, just created an amazing all-round experience.”

And Disney’s Star Wars-based series The Mandalorian substitutes LED displays for green screens. According to the film industry publication American Cinematographer, the filming set, known as The Volume, consists of a curved, 6-meter-high-by-55-meter-wide LED video wall comprised of 1,326 individual LED screens with a 2.84mm pixel pitch. Topping that was an LED video ceiling, set directly onto the LED wall.

“The Volume allows us to bring many different environments under one roof,” Visual effects supervisor Richard Bluff of visual effects company Industrial Light & Magic told the publication. “We could be shooting on the lava flats of Nevarro in the morning and in the deserts of Tatooine in the afternoon. Of course, there are practical considerations to switching over environments, but we [typically did] two environments in one day.”

Background scenes were displayed on the LED wall during filming. The wall offered several advantages compared with a green screen, including eliminating the cost of adding those effects in post-production and making it easier for actors to immerse themselves into the scene.

Advertising

Most of us have seen LED billboards along the country’s highways and byways, and anyone who’s been to New York’s Times Square has been inundated with ads from countless LED displays.

“We’ve seen a rush to continued higher resolution, and the price point continues to come down as there’s more scale and more product,” said Kyle Dines, VP Sports and Indoor at Danville, Ill.-based Watchfire Signs.

Watchfire has about 65,000 LED displays operating across four distinct markets: out-of-home, on-premise, indoor and sports.

“The other big thing is just the overall flexibility of design of LED,” Dines said. “We’re seeing architectural uses, things besides just as a flat screen on the wall, and really odd-shaped applications.”

Watchfire is the company behind the Fremont Street Experience in Las Vegas, the largest single video screen in the world. The quarter-mile-long canopy display consists of more than 49 million LEDs. suspended 90 feet in the air.

Other innovative applications include the Coca-Cola sign in Times Square. The sign has been updated many times since it was installed in 1920, but it’s the one unveiled in 2017 that demonstrated the potential for new opportunities in digital displays.

Recognized by the Guinness Book of World Records as the world’s first 3D robotic billboard, the sign measures 210.2 square meters and is made up of more than 1,700 moving LED cubes and 245 static cubes. The moving cubes can be programmed to create effects ranging from a wave rolling across the screen to flowing liquid to that of a flag waving in the breeze, and many more.

LED displays are being used to create 3D effects, such as in a digital signage art installation in Seoul, South Korea, manufactured by Samsung. The curved 80m x 20m display, called “the world’s largest 3D wave,” shows what appears to be a giant wall of water crashing inside a huge aquarium. The display is comprised of 31,000 LED panels installed at the Coex Artium in K-Pop Square in the city’s Gangnam district.

Other scenarios displayed on the screen include a rain forest, a giant whale and flowing 3D animation.

Or consider the signage wrapping around the sales center of real estate developer Kaisa Prosperity on the Guangzhou Baiyun Kaisa City Plaza in Guangdong province, China. The 275 sq m trapezoid-shaped LED wall displays everything from underwater scenes to robots. Inside the building, LED panels mounted on the ceiling show scenes of the galaxy.

“While in the short to medium-term, there’s no doubt in my mind that LCD will continue to reign supreme as the best manufacturer choice for large format displays, there’s been a strong R&D shift observable from LFD leaders like South Korea, Japan, and Europe to move focus away from LCD towards both LED subsets like MLED and other emerging light-emission techniques,” said Kaelum Ross, founder of technology site What in Tech and Project Manager at Fujitsu in the UK and Ireland.

“While this may be led by the mainstream market, I fully expect the focused research in this space to indirectly contribute towards the shift to non-LCD technology, similar to how the push of smartphone technology, due to its striking demand, has indirectly impacted manufacturing technology for PCs, laptops and VR,” Ross said.

A place for interactivity

Interactivity was a growing trend in digital signage before the COVID-19 pandemic, blurring the line between digital signage and self-service kiosks. But with consumers today hesitant to touch displays for fear of contracting COVID, what will be the place of interactive signage in a health-conscious world?

Many restaurants and other establishments shut down on-premises operations, during the pandemic, making the use of kiosks a moot point. But as those places reopen, the role of interactivity remains unclear.

Antimicrobial coatings for kiosks and other touchscreen displays had long been promoted as a solution for screens located in health care facilities, and interest in such solutions increased throughout 2020. Still, a report from New York-based Lux Research cautioned against making health claims regarding such coatings.

“COVID-19 has driven substantial interest in antimicrobial coatings this year and is proving to be a catalyst for antimicrobial research and funding,” Tiffany Hua, research associate at Lux Research, said in a news release.

“When considering the wide range of solutions used as preventive measures against COVID-19, it is important to understand the limitations of these technologies,” Hua said. “Metallic antimicrobial agents like silver and copper can be effective against both bacteria and viruses, but ensuring their effectiveness when dispersed in coating matrices still poses challenges.”

Editors Note: the most touted is antimicrobial coatings. These do not “kill” microbes, they inhibit bacteria growth once bacteria deposited. It takes time and operationally a touchscreen is repeatedly touched throughout the business cycle. The inhibit function never gets a chance.   Example — If a touchscreen could go 72 hours post touch without any touching, then that original bacteria may have “starved” and died.  The original recommendation to wipe down the screens periodically, if only with basic soap and water is still the best advice by far.

Antimicrobial coatings lack certainty and documentation around performance while still struggling to prove that their incorporation leads to better health outcomes, Hua said.

“Regulatory approval is another challenge, as new disinfectant and antimicrobial solutions must have EPA and FDA approval to make effectiveness claims. There are also health and environmental concerns that need to be addressed and have increased regulation and oversight. With a surge in research and funding, there will be less concern over performance and regulation.”

Others are exploring gesture controls as a way to incorporate touchless interactivity, leveraging cameras to detect hand motions and manipulate content on a display. Research firm CB Insights found more than 500 references to either hand gestures or gesture recognition in patent documents filed from 2016 through 1Q21, with the entertainment, health care, auto and retail industries poised to be the top beneficiaries of such applications. In addition, media mentions of “gesture recognition” or “gesture control” shot up dramatically during the second half of 2020, the firm said.

And while many are cautious about touching screens in public spaces, there’s one screen with which they have no trouble interacting: their smartphone display. That comfort level has spawned the development of applications that allow users to control the content on a digital display via their mobile device.

Several of these solutions incorporate a QR code on the screen that users can scan with their mobile device. They’re then connected to the display via the Internet and can manipulate content via the browser on their mobile device. There’s no Wi-Fi connection, and the user doesn’t need to download an application to connect. In addition to allowing users to interact with kiosks and other touchscreen displays without actually touching the screen, these solutions allow interactivity to be added to displays behind retail store windows, projected content and LED displays.

The final word

The world is slowly regaining a sense of normalcy, but it’s a safe bet that the way we interact and conduct business in the future will be much different than it was before 2020. We might be dispensing with masks and businesses may be reopening, but going forward we’ll likely be a bit more cognizant of social distancing, and many of us will be working remotely even after the pandemic is a distant memory. Organizations of all types are struggling to attract w

But to quote Albert Einstein, “In the middle of difficulty lies opportunity.” Communication will continue to be the lifeblood of the world, and while the events of the past year have been tragic, they present a tremendous opportunity for kiosks, digital signage, and particularly, large format displays.

Related Posts and Information

InfoComm 2023 – AVIXA Partners with Moment Factory and Nanolumens

infocomm 2023

InfoComm 2023 Interactive with Moment Factory and Nanolumens

The Interactive Experience created by Moment Factory powered by Nanolumens (booth 361) will showcase examples of “innovative” opportunities available in digital signage, with a wow factor. Showcased upon a pair of 16 by 9-foot Nanolumens Engage Series 2.5mm LED walls by integrating Kinect, scanning, and tracking technologies.

This installation features a range of interactive displays that respond to the movements and gestures of visitors, creating a truly personalized experience. Over the course of three days, visitors can control and manipulate the content in a variety of ways, exploring the limits of creative expression and innovation.

InfoComm Partners with Moment Factory and Nanolumens to Present an Interactive Booth Experience at the June Show

FOR IMMEDIATE RELEASE

PRESS CONTACT:

Krystle Murphy, Communications Manager, AVIXA

Email: [email protected]

Phone: +1.703.279.6366

FAIRFAX, Va., April 21, 2023 — InfoComm for the first time ever is partnering with one of the world’s leading multimedia entertainment studios, Moment Factory and Atlanta based, LED design and manufacturer Nanolumens to bring three days of dazzling interactive experiences to the show this June 14-16 in Orlando, Florida.

The Interactive Experience created by Moment Factory powered by Nanolumens (booth 361) will showcase a selection of distinct visual systems that demonstrates the innovative opportunities available in digital signage that provide a sense of awe with the audience. This activation will be showcased upon a pair of 16 by 9-foot Nanolumens Engage Series 2.5mm LED walls through the integration of Kinect, scanning, and tracking technologies.

The Interactive Experience booth, created by Moment Factory, is a one-of-a-kind fusion of art and technology that is sure to dazzle visitors. Kicking off on Wednesday, June 14, this installation features a range of interactive displays that respond to the movements and gestures of visitors, creating a truly personalized experience. Over the course of three days, visitors can control and manipulate the content in a variety of ways, exploring the limits of creative expression and innovation.

In addition, the Technology Innovation Stage will welcome Jamie Reilly, General Manager of Moment Factory Events and USA, on Wednesday, June 14 at 9:30 a.m. Dorothy Di Stefano, Founder/Director of Molten Immersive Art, will interview Reilly about the studio’s vision about creating immersive experiences.

“We’re thrilled to collaborate on this interactive experience with Moment Factory and Nanolumens and can’t wait to unveil it at InfoComm 2023,” said Rochelle Richardson, CEM, Senior Vice President of Expositions and Events, AVIXA, producer of InfoComm. “This activation will embody how content, space, and technology are used to create incredible experiences.”

To learn more about InfoComm 2023 and to register, visit www.infocommshow.org.

InfoComm 2023 is sponsored by Strategic Partners Blackmagic Design and Creston and Supporting Partner Shure Incorporated.

For ongoing conversations and news about InfoComm 2023, visit the InfoComm room on AVIXA Xchange, a unique community for the AV industry designed to connect thought leaders, industry-leading solution providers, and innovative manufacturers with AV solution seekers.

About InfoComm
InfoComm is the largest technology exhibition and conference in North America focused on the pro AV industry. The exhibition is produced by the Audiovisual and Integrated Experience Association (AVIXA) and currently ranks as the 28th largest trade show in the United States by Trade Show Executive. In addition, AVIXA and its partners produce a global portfolio of trade shows and conferences, including InfoComm China, Beijing; InfoComm India; InfoComm Southeast Asia; Integrate; and Integrated Systems Europe.

About AVIXA
AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 20,000 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit avixa.org.

About Moment Factory
Moment Factory is a multimedia studio with a full range of production expertise under one roof. Our team combines specializations in video, lighting, architecture, sound and special effects to create remarkable experiences. Headquartered in Montreal, the studio also has other addresses in Tokyo, Paris, New York City and Singapore. Since its inception in 2001, Moment Factory has created more than 525 unique projects worldwide, including the Lumina Night Walk series. Productions span the globe and include such clients as Changi Airport, Notre-Dame Basilica of Montreal, Disney, Arcade Fire, Microsoft, Sony, Boston Museum of Science, Madonna, Cipriani, Universal Studios, the Toronto Zoo and the Reims Cathedral.

About Nanolumens
Nanolumens is a US-Based LED design and manufacturer headquartered in Atlanta, Georgia. NanoLumens offers world-class screens across multiple market segments adding wonder to physical spaces. We’re pioneers of the true curve™ technology and are committed to being better. With a bold and visionary team of experts we will take your project, in all shapes and sizes, from concept to reality. We bring your creative visions to life, leaving a first and lasting impression. We are LED!

infocomm 2023

infocomm 2023

Massive dvLED Video Wall System – Peerless-AV FAM Project

digital signage dvLED Video Wall

dvLED Video Wall System Case Study

Details about Peerless-AV’s First Americans Museum of Oklahoma (FAM) installation. As the only space in the United States where visitors can have an immersive experience and learn about American history through the lens of 39 Tribal Nations, the museum had the idea to create a completely unique video wall display.

Peerless-AV was enlisted to help FAM, alongside Ford Audio-Video Systems, LLC (Ford AV) and Waystone LLC, to design a video wall solution that was not only technically feasible, but also pushed boundaries in terms of creativity. Despite many challenges, the Peerless-AV team delivered the perfect mounting system and custom trim kit accessory around the sides of the video wall to give it an immaculate, finished appearance and meet the visual expectations of the museum’s visitors and maximize audience enthrallment.

dvLED Video Wall

Click for full size – dvLED Video Wall

Overview

The First Americans Museum (FAM) of Oklahoma is the first of its kind as the only place in the United States where visitors can experience and learn our shared American history through the lens and collective stories of 39 Tribal Nations in Oklahoma today. Within a 175,000 square foot space located at 659 First Americans Boulevard in Oklahoma City, the museum takes visitors on an immersive and powerful storytelling experience of diversity, resilience, and culture through state-of-the-art exhibitions, artifacts, photography, live educational programs, discovery center, and a completely unique centerpiece curved direct view LED (dvLED) video wall.

In celebration of its launch in September 2021, the museum planned a week full of thrilling events, including a 45-minute fashion show that featured original content on the newly installed video wall in addition to performances from the Oklahoma City Ballet and nationally renowned poets and speakers.

The Challenge

Controversially challenging in both building and architectural aspects, the museum has been in the planning stages for over 20 years by the State of Oklahoma, the City of Oklahoma, and the tribal nations themselves. Initial discussions started in 2018 surrounding the construction of a giant, suspended, and curved dvLED video wall designed to wrap around the center of the museum. The objective was to create a gathering space for live music and performances that mimicked the center of a tribal village and allowed for “The Exchange of Ideas.”

IT design consultancy Waystone LLC was tasked with bringing the concept to reality, designing a video wall solution that was not only technically feasible but also pushed boundaries in terms of creativity. As the central point of contact for the museum, Waystone LLC hired Oklahoma City’s leading AV specialist, Ford Audio-Video Systems, LLC (Ford AV), to manage the AV portion of the project from start to finish.

The project’s uniquely shaped video wall made it essential for Ford AV to select a reliable mount manufacturer, with years of expertise in custom dvLED video wall solutions. Ford AV asked its long-standing partner of 20 years, Peerless-AV® for assistance in making the complex idea a reality. The design consultancy started in 2019 in cooperation with the team at Absen based on initial drawings for 192 Acclaim Series panels in a 6-degree concave design. Peerless-AV was contracted to design a custom fabricated mounting system that could accommodate the curvature of the wall and support the total video wall weight of 4,200 lbs.

“This most certainly was no straightforward rectangular video wall. The installation and engineering of the dvLED video wall was highly challenging, but the Peerless-AV team was optimistic and confident that they could do anything to make the mounting system work successfully,” said Courtney Myers, CEO of Waystone LLC. “By far the biggest concern was the curvature of the wall and the Peerless-AV team was instrumental in calculating the radius. The structure and weight of the video wall was also a challenge; three layers of ply were needed to make the curve which cantilevers out 6 feet from the wall, giving the effect of floating in the air.”

dvLED Video Wall

Click for full size — dvLED Video Wall

The Solution

Peerless-AV was also selected based on its flexibility, cost-effectiveness, innovative engineering capabilities, and superior customer service – all aspects of SEAMLESS by Peerless-AV, the company’s dvLED Video Wall Integration Program. The program ensures the entire SEAMLESS dvLED Solutions Team is available every step of the way, guaranteeing every customer receives quality product support and service.

The physical installation started the first week of May 2021. The Peerless-AV SEAMLESS Bespoke dvLED mounting system, custom designed specifically for this project, offers compatibility and exclusive support for the 192 Absen Acclaim 2.5mm dvLED panels.

Absen Acclaim 2.5 Series is a 2.5mm pixel pitch dvLED solution that provides outstanding full HD/4K image quality, true 16:9 aspect ratio, easy serviceability, and high brightness for indoor dvLED video wall applications, such as this. The slim design sits less than 10cm to the wall when mounted, and the size of the panels made it a flexible choice for the creativity and complexity of the FAM installation.

From the moment the teams arrived on site, the process was painstakingly methodical and meticulous to calculate the necessary adjustment for the wall curvature required. The first step was to install a plywood backing to create a secure base for the dvLED. From there, the team utilized a detailed CAD drawing, precise measurements, and a curved template, ensuring they were taking all the necessary steps needed.

“The installation was a challenge from the very start. One slight misstep in the curvature would throw the entire structure off, so the adjustment and placement had to be exact at every single point,” said a spokesperson at Ford AV. “Thankfully, Peerless-AV’s mounting system offers adjustability. The combined efforts of Ford AV and Peerless-AV helped make this installation such a success.”

The Results

The installation exceeded the museum’s expectations, and the Peerless-AV team delivered the perfect mounting system for the unique wall. To the engineers that completed the project, the frame offered a certain magnificence on its own and they knew its presence would not go unnoticed. However, a custom trim kit accessory from Peerless-AV was added around the sides of the video wall to give it that immaculate, finished appearance and meet the visual expectations of the museum’s visitors.

The resulting, unique shape of the video wall is a visual delight, reflecting the character of the FAM and the playfulness of its designer, Courtney Myers. The inner rectangle space is visualized to be used as a place to put text or have animated characters popping in and out, tailored to the live performances planned to take place in front of this giant “backdrop.”

The content shared at the museum is fine-tuned to the video wall by internationally acclaimed New York media design company, Batwin + Robin Productions. Intelligent editing software provided by the company allows for content flexibility and creativity. Not only does this software allow the museum to quickly change content, but the museum can also utilize sections of the video wall to show different content, maximizing audience enthrallment.

FAM Director/CEO James Pepper Henry commented, “The giant dvLED video wall is more than we hoped for! Since our opening, the Xchange theatre, as it is now called, has become a popular venue for demonstrations, singing, storytelling, and fashion shows. The dvLED video wall adds a truly special element to shows and performances with original and inspiring motion backgrounds, and also provides a means to thank our patrons for their support in making FAM a reality.”

Installation Facts:

Absen Acclaim 2.5mm

190.68″ Radius, Curved Wall Mount

192 Panels | 366 Modules | 5,929,200 Pixels

Total Weight of Video Wall: 4,200 lbs.

###

SEAMLESS Curved dvLED Video Wall at First Americans Museum of Oklahoma – Time-Lapse Install Video from Peerless-AV on Vimeo.

About Ford Audio Video

Ford AV designs, installs, rents and services professional sound, video and lighting systems for education, corporate, government, houses of worship, entertainment and sporting venues. Established in 1973, Ford employs more than 570 with offices across the United States. Recognized as one of the top audio-video integrators in the nation, Ford is known for installing some of the largest and most complex AV projects including ExxonMobil, AT&T, Houston Intercontinental Airport, State Farm, Fannie Mae, Apple Headquarters, Denver International Airport, Broncos Stadium, U.S. House of Representatives, West Angeles Church of God and the Cyber Warfare Integration Center for the U.S. Military. To learn more, visit www.FordAV.com.

About Absen

Absen Inc is the US subsidiary of Absen, a leading LED display manufacturer and is based in Orlando, FL. We provide our clients with high quality, innovative LED products at a great value. This combination of fantastic products with a knowledgeable sales team allows us to offer turnkey solutions with outstanding client experiences. Absen Inc also offers 24/7 service and support across the nation and our service representatives experience the LED manufacturing process from the point of creation and understand all aspects of design, performance, and maintenance. With thousands of installations across the USA, Absen Inc has quickly become the LED manufacturer of choice for a variety of prestigious projects. Highlights include sporting venues for the NBA, MLS, and NBC; casino installations for MGM Grand and Caesars Palace; premier events including the Ultra Music Festival, Comic-con, and the Emmys; and digital signage in the heart of NYC’s Times Square. To learn more, visit www.usabsen.com.

About Peerless-AV

For over 80 years, passion and innovation continue to drive Peerless-AV forward. We proudly design and manufacture the highest quality products, including outdoor displays and TVs, dvLED and LCD video wall systems, complete integrated kiosks, professional carts and stands, and more. Whether a full-scale global deployment or high volume custom project, Peerless-AV develops meaningful relationships and delivers world-class service. In partnership with Peerless-AV, you are trusting an award-winning team of experts who will support your business every step of the way. For more information, visit www.peerless-av.com.

Case Study PDF

FAM of OK dvLED Case Study_Final-compressed

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dvLED Video Wall for Museum Case Study

dvled video wall Peerless

dvLED Video Wall Case Study

For more information on dvLED video walls email [email protected] or visit the resource sites below

Established in 1973 by Rachel Robinson, the Jackie Robinson Foundation is dedicated to honoring the legacy and lifework of American professional baseball player Jackie Robinson. From providing education opportunities and scholarships to job placement and international travel opportunities, the foundation has greatly impacted the lives of students across the country. To further educate the public and honor Jackie Robinson’s memory, the non-profit sought to create a museum, the Jackie Robinson Museum, in the lower Manhattan SoHo area of New York City. Located on the 1st floor of 75 Varick Street, the museum is not only home to Robinson’s artifacts and writings, but a place to host dynamic educational programs and serve as a venue for dialogue for critical societal issues.

The Challenge

dvled video wall Peerless

dvled video wall Peerless

The Jackie Robinson Museum needed a digital wall to deliver the historical media for the Game Day exhibit. With Gensler’s design team they conceived of a faceted triptych of Unilumin USlimII panels that sat behind and wrapped around the Ebbets Field model. When the original estimate for mount and panel depth failed to take into account the added complexity and materials needed to join three displays at seamless angles, the wall overhung the soffit by 2″ on either side. Ideum worked closely with Peerless-AV®, starting in March 2022, to deliver a design that met the client’s vision while being mechanically robust. Peerless-AV manufactured the custom-engineered direct view LED (dvLED) mounting solution for Unilumin displays that would provide the stability required for this installation, and in a short timeframe.

Ideum collaborated closely with Peerless-AV to make the three dvLED panels work successfully. Rather than opting for a curved solution, Peerless-AV designed and manufactured a SEAMLESS Bespoke dvLED Video Wall Mounting System to fit within the three-faceted walls; each panel joining at the center then fanning out at a 152° angle at the sides. What made this challenging was achieving a perfect corner in alignment with the wall structure and, therefore, spacing of the video wall was critical. To address this, Peerless-AV designed custom wall adaptors to fill in the void.

The Solution

dvled video wall Peerless

dvled video wall Peerless

The finished video wall measures 7ft H x 30ft W, with 152-degree concave facets, to create a captivating visual experience for visitors of the museum and those walking by the museum’s glass facade.

The displays used are Unilumin UslimII 1.5625 pitch, (500x1000mm), with 272 modules and a 17×2 configuration. The dvLED weight is 850lb, while the mount is 1,150lb, making the video wall solution weigh 2,000lb in total. The resolution of the display is 5,440 x 1,280 with 6,963,200 pixels.

Installation

The installation began on July 4th with a three-week window to complete before the ribbon cutting ceremony on July 26th.

The Results

dvled video wall Peerless

dvled video wall Peerless

Through the partnership between Ideum and Peerless-AV, the Jackie Robinson Museum provides attendees with a look into the life and history of Jackie Robinson, and offers a space for people to come together to appreciate each other’s humanity and diverse experiences. As the first civil rights museum in New York City, those who visit can learn of Jackie Robinson’s
work in challenging the system of segregation that permeated American society during the 20th century. The video wall installation, a central media delivery tool for the museum, provides an immersive way for attendees to view snippets of Jackie’s career achievements.

PROJECT FACTS

  • Concave Video Wall: 152°
  • Peerless-AV® SEAMLESS Bespoke Mounting System
  • Unilumin UslimII dvLED Panels
  • 272 Modules (17 x 2) | 6,963,200 Pixels
  • 6.6 Feet High x 27.9 Feet Wide
  • Total Video Wall Weight: 2,000lbs

Resources

  • Peerless-AV – dvLED Video Wall Integration Program & mounting solutions
  • Ideum – Our approach is to create exhibits that evoke wonder, awe, and surprise
  • Gensler – Gensler is a global architecture, design, and planning firm with 52 locations across Asia, Europe, Australia, the Middle East, and the Americas.
  • Unilumin – is a leading manufacturer of LED display products. Unilumin has 5,000+ employees worldwide, with a 290,000+ sq. m. production base equipped with advanced automatic assembly lines.
  • Full case study in PDF format – Case Study_ The Jackie Robinson Museum-compressed

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Retail Digital Signage Trend – Online Shopping Coming To Physical Stores

Retail Signage Market Report

Retail Digital Signage Trend News

From Sixteen-Nine.net

The Dallas CMS software firm Reflect has pushed out the executive summary of findings generated from a recent survey of 1,600 Americans on their preferences for shopping and the role of technology coming out of this pandemic.

The national study – called In-Store Shopping: Hiccups & Hangups of 2021 – showed a significant thirst for more technological advancements in brick-and-mortar stores, especially if they mimic the convenience and benefits of online shopping.

The online survey was run in mid-August and revealed 60% of those responding prefer to do more than half of their shopping online. Despite this majority, the findings also highlight a significant interest in in-store technology to enhance the in-person shopping experience – revealing how retailers can use tailored technology to draw customers back into stores.

From BusinessWire

Further insights from the study revealed a strong interest in specific technologies that can bring online features to brick and mortar stores. These findings include:

  • 56% of respondents said product reviews would be the most helpful feature from online shopping they would like to see in-store, with price comparison second at 39%.
  • 46% said they prefer a more DIY shopping experience, with self-service options.
  • 83% believe informative digital screens would save time during shopping trips.
  • Of those who do the majority of their shopping online, nearly 50% say that informative, interactive displays would be the most enticing feature for them to shop in person.

Other findings include:

  • 67% of respondents said what they miss most about in-person shopping is interacting with products and knowing what they’re getting.
  • 80% of under-30 shoppers are more likely to shop in person than online if a store has interactive screens with product information, product comparisons and/or reviews.
  • 55% said they prefer to shop in-person for food and grocery items, above any other product category.
  • Surprisingly, only 56% of younger Millennials (under 30) prefer to shop online vs. almost 70% of older Millennials (30-44).
  • 43% of shoppers say the Delta variant will not have an impact on how much they shop in person.

 

Digital Signage News This Week August

Most recent stories in Digital Signage Solutions – The Best Ones We Think

InfoComm 2023 Emerging Technology Highlights

infocomm 2023

InfoComm 2023 Emerging Technology Highlights

InfoComm 2023 Will Put the Spotlight on Emerging Technologies in the Pro AV Industry

FAIRFAX, Va., June 1, 2023 — InfoComm 2023 will put the spotlight on emerging technologies, from augmented and virtual reality to AI, to virtual production. Leading experts will dive into these topics in the vast education program and solution providers will showcase the technology in action on the trade show floor June 10-16 (exhibits 14-16) at the Orange County Convention Center in Orlando, Florida.

Virtual Production in Action

infocomm 2023

infocomm 2023

InfoComm attendees will get a first-hand look at how virtual production works at The Unreal Ride, A Virtual Production Experience Presented by Vū, Unilumin, and MRMC (booth 6081). The teams have collaborated to debut an entirely new Unreal Ride featuring a Jeep where two participants can ride through newly created virtual worlds specifically designed for InfoComm 2023. Attendees will experience a blend of the physical and virtual worlds through a combination of the latest innovations in virtual production technology, including advanced LED panels, a motion-controlled camera, camera tracking and virtual environments created with Unreal Engine, and lighting optimized for virtual production.

“We’re really looking forward to this virtual production experience Vū, Unilumin, and MRMC are bringing to InfoComm 2023,” said Rochelle Richardson, CEM, Senior Vice President of Expositions and Events, AVIXA, producer of InfoComm. “The InfoComm audience is not only going to see the magic of virtual production – they’re also going to get to participate!”

A Deep Dive into Emerging Trends

On Tuesday, June 13, InfoComm will present “Emerging Trends,” an annual review of the industry’s latest technology advancements. The half-day program led by Pete Coman of PTS Consulting will take attendees on an exciting journey to discover how technologies such as AR, VR, NDI, Dante AV, wireless collaboration solutions, and other emerging tech will revolutionize the way we connect and collaborate.

The day begins with the session “Beyond Reality: Exploring the Future of Work with Virtual and Augmented Reality” led by Linda Gedemer of AlphaTech. Next, Oliver Van Camp from Barco and Christopher Jaynes of Q-SYS will present “Unleashing the Power of Connectivity and Collaboration: A Glimpse into the Future.” Paul Harris from Aurora Multimedia will discuss “Revolutionizing the Workplace: The Future of Audio Visual & Control Technology.” The program concludes with the session “NDI and Dante AV: Which one is the real AV superhero? with Paul Richards of PTZ Optics and Will Waters from Audinate.

“The education program at InfoComm 2023 will show you the endless possibilities of pro AV technology,” Annette Sandler, Director, Live Content, U.S./Canada, AVIXA. “Attendees can take classes on specific technologies they need to learn more about and different applications and case studies for projects that they’re working on. Our Emerging Trends program is a must-attend for anyone wanting to know “what’s next” in the ever-evolving world of pro AV.”

All About AI

InfoComm 2023 will host more than 100 hours of education on critical pro AV topics, including emerging technologies like AI.

On Wednesday, June 14, Diversified’s Stephen Jenkins and Blaine Brown will present the session “The Impact of AI: How AI Will Enhance and Transform the Industry” at the Technology Innovation Stage (booth 2260). They’ll explore AI-powered collaboration solutions and revolutionary cloud services, such as OpenAI and Microsoft Copilot. They’ll also discuss the imminent shift from “preventative” to “predictive” maintenance through AI-enabled analytics, leading to self-healing capabilities.

Brad Sousa of AVI Systems will present “Integrating Tools to Make the Workplace More Useful: AI and Smart Technologies” on Thursday, June 15. In this session, Sousa will discuss how AI and smart technologies can enhance meeting and workspaces, concierge services for individual employees, and security tools – all using sensors, IoT, occupancy and access control to correlate data.

For more information on InfoComm 2023 and to register for the show, visit www.infocommshow.org.

InfoComm 2023 is sponsored by Strategic Partners Blackmagic Design and Crestron and Supporting Partner Shure Incorporated.

For ongoing conversations and news about InfoComm 2023, visit the InfoComm room on AVIXA Xchange, a unique community for the AV industry designed to connect thought leaders, industry-leading solution providers, and innovative manufacturers with AV solution seekers.

Downloads:

InfoComm 2023 logo

Unreal Ride logo

About InfoComm
InfoComm is the largest technology exhibition and conference in North America focused on the pro AV industry. The exhibition is produced by the Audiovisual and Integrated Experience Association (AVIXA) and currently ranks as the 28th largest trade show in the United States by Trade Show Executive. In addition, AVIXA and its partners produce a global portfolio of trade shows and conferences, including InfoComm China, Beijing; InfoComm India; InfoComm Southeast Asia; Integrate; and Integrated Systems Europe.

About AVIXA
AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 20,000 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit avixa.org.

FOR IMMEDIATE RELEASE

PRESS CONTACT:

Krystle Murphy, Communications Manager, AVIXA

Email: [email protected]

Phone: +1.703.279.6366


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NRA 2023 Chicago

NRA Chicago

From Kiosk Industry

NRA is our next show (May in Chicago). Visit our NRA page. We’ll be in the Tech Pavilion in booth 6475

At the show and booth we will have around 10+ companies represented.  We’ll have tablet kiosks from imageHolders and countertop from Pyramid doing Storm Interface accessibility demo. Also an outdoor capable portable digital signage A-Frame. Pitney Bowes will be in the booth to talk service, installation and monitoring for your self-service devices.

Note from Craig: 
We’ll be exhibiting in Chicago May 20th-23rd at the National Restaurant Show and if you are considering attending we can offer you a free customer invite pass as thanks for stopping by in NY. Our booth is in the Tech Pavilion again (6475).  If you are interested in a free pass or just reconnecting drop me an email or call (720-324-1837).

We’ll have 10 or so solutions we’ll be demonstrating (we have a larger 10×20).  Kiosks, tablets, menu boards, service/installation and accessibility. Information on the show is best viewed on the NRA site here.

2022 Show Photos – 25 of so different ones

Featured 

Self-Order with Accessibility by Storm Interface (Pyramid Kiosks)

assistive tech swair storm

assistive tech swair storm

Self-order systems are utilizing the AudioPad from Storm Interface. Major users include Mcdonald’s, Southwest Airlines, and Marriott.

Nicky Shaw, the US Managing Director, will be in the KMA booth so stop by and speak with her.

Storm in Mcdonald’s News

Follow Up 10/18 — from Wall Street Journal

  • The technology will be added to all existing kiosks in company-owned restaurants in California, and 25% of existing kiosks in other U.S. states. [company-owned restaurants]
  • McDonald’s only operates around 5% of its roughly 14,000 U.S. restaurants, the company said. The rest are run by franchisees.
  • The company said it would add the new accessibility function to all new kiosks installed in any U.S. restaurant after July 1, including those sold to franchised restaurants.

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ImageHolders & SapientX

imageHOLDERS kiosks hero

click for full size imageHOLDERS kiosks hero

imageHOLDERS is very well-known in Europe and has opened offices and manufacturing capability in the U.S.  Elevating your customers’ digital experience with best-in-class kiosk solutions.  imageHOLDERS design and build innovative business solutions, making technology more accessible.

SapientX We Are Building the Next Generation of A.I. Voice Assistants.

  • Current voice systems have surprisingly poor accuracy. Our patent pending system is up to 99% accurate!
  • We speak 40 languages and dialects allowing us to serve 5.5 billion potential users.
  • Our conversational interface needs no user training, functions with or without the internet and will never sell sensitive user data.

Note that these will demo the self-order app in conjunction with AudioPad accessibility as well.


Pitney Bowes – Your Service Partner

Too often kiosk service or Point-Of-Sale service, installation, training and logistics are an afterthought or just another wrap-up detail.  For long running projects it is crucial. For pilots it is crucial. The kiosk association is happy to introduce Pitney Bowes as  one of our Gold sponsors. They will have multiple people at the upcoming National Restaurant Association tradeshow and if you want to meet with them there send a note to [email protected] — if you need a pass we can help too.

Service Delivery Innovation: Smart, strategic support solutions for your clients and technology

By partnering with Service Delivery Innovation by Pitney Bowes, companies gain the ability to streamline operations, deploy new capabilities and scale and accelerate growth. Pitney Bowes has the experience, expertise and service infrastructure to help her plan strategically, act quickly and compete effectively.


Events


Brochures

Recommended Visit


Show Contacts for KMA

Nicky Shaw

Head of U.S. Sales. Nicky heads up the U.S. for Storm Interface. Based in Arizona.

Nicky Shaw
Tel. 480 584 3518
[email protected]
http://www.storm-interface.com

Proudly serving as Chairperson of the KMA Accessibility Committee!

Pete Thompson

A commercially minded engineer who has the ability to communicate confidently at every level and the technical knowledge and organizational skills to ensure that projects are delivered on time and on budget.

Pete Thompson
Vice President of Sales | imageHOLDERS | North America
Book a meeting with me
M: +1 (778) 222 5694
T: +1 (604) 475 7776
E: [email protected]
W: imageHOLDERS
A: Unit 105 -84 North Bend Street, Coquitlam BC Canada V3K 6H1
LinkedIn

Stephanie Joy

Director,Service Marketing and Enablement.
[email protected]
pitneybowes.com
27 Waterview Drive
Shelton, CT 06484

Barney Stacher

Barney Stacher, Head of Sales and Partnerships
SapientX  
Book a meeting 
917.476.7977
www.sapientx.com

Resources and Notes

Tech Pavilion Exhibitors

Tech Pavilion Exhibitors

Brands

  • ELOTOUCH touchscreens & kiosks
  • Esper IO Android Solutions
  • Intel Kiosk Technology
  • JAWS Kiosk Software
  • KIOSK & Posiflex QSR Restaurant Solutions
  • KioWare Contactless Touchless Software
  • LG Self-Order & Robotics
  • Nanonation Self-Order & Digital Signage
  • Olea Kiosks Self-Order Restaurant Solutions
  • Panasonic ClearConnect Restaurant Solutions
  • Peerless-AV kiosks & digital signage
  • Pitney Bowes Kiosk Service Installation
  • Pyramid Computer Smart Kiosks
  • Samsung kiosks & digital signage
  • Star Micronics printers & POS

Exhibitors

InfoComm 2023 Register Today

Samsung infocomm

Save the date!  InfoComm 2023

Register post by Samsung in advance of InfoComm 2023.

  • June 10 – 16, 2023
  • Orange County Convention Center, Orlando, FL

Booth 1143 — actually there are 2 booths for Samsung. This is the “big” one

Join us at the largest audiovisual solutions event of the year. Explore our wide selection of digital signage and commercial displays.

• Outdoor signage
• Video walls
• MicroLED
• Interactive and standalone displays

Get a free exhibit hall pass with VIP Code SAM713

Register now

Meet with a Samsung rep at InfoComm. Come say hello and enjoy a guided booth tour. Interested in Samsung Display Solutions?

Let us contact you.

Samsung “The Wall” Video Highlighted in 2022 at InfoComm

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InfoComm 2023 – Diversity and AVIXA

infocomm 2023

InfoComm 2023 AVIXA Policy on Inclusion

FOR IMMEDIATE RELEASE

PRESS CONTACT:

Krystle Murphy, Communications Manager, AVIXA

Email: kmurphy@avixa.org

Phone: +1.703.279.6366

 

AVIXA Will Champion Diversity, Equity, and Inclusion at InfoComm 2023

FAIRFAX, Va., May 5, 2023 — AVIXA, the Audiovisual and Integrated Experience Association, will continue to demonstrate its commitment to diversity, equity, and inclusion (DEI) at InfoComm 2023 this June 10-16 (exhibits 14-16) in Orlando, Florida. At the show, the AV community will experience more of the manifestation of AVIXA’s dedication to DEI through powerful conversations, diverse voices on stage, and programs to reach diverse youth.

AVIXA is very proud of the work we are doing with the AV community to bring discussions on DEI out in the open and support programs that are making a positive impact. We want everyone to feel welcome to this exciting industry, because everyone deserves to belong and for their story to be heard,” said David Labuskes, CTS, CAE, RCDD, Chief Executive Officer of AVIXA. “In addition, it’s critical that the environment where we host InfoComm is inclusive to everyone. Laws that adversely affect women, LGBTQ+, Black, Latino, Asian, Indigenous, disabled persons, and others are not in line with AVIXA’s values. Orange County, Florida, the home for InfoComm 2023, shares our dedication to DEI and takes deliberate action to support diverse communities.”

Conversations to Implement Change

AVIXA is intentional about bringing new and diverse voices to the classrooms, panel discussions, and InfoComm stages. In 2021, AVIXA began the “pass the mic” initiative, where speakers are asked to include and support colleagues to present sessions at InfoComm to amplify more diverse voices and points of view. This program is yielding positive results – the InfoComm 2023 current speaker lineup is 26% female or non-binary and 25% minorities.

In addition, InfoComm 2023 will present sessions on how organizations can go beyond conversations about race and take action for racial and gender equity and the importance of leadership being purposeful about implementing DEI practices.

The session “Diversity & Equity in the Modern Workplace: Intentional Leadership” will feature industry DEI experts sharing their experiences and success stories on how belonging is a powerful sentiment that needs to be understood by leaders and ingrained into an organization’s DNA.

The discussion “An Ethical Revolution in Tech: Creating DEI Accountability and Psychologically Safe Workplaces” will bring together a cross-section of the industry to share insights for change at every level. From the perspectives of workplace leadership, management allyship, or passionate outspoken employee perspective, this session will provide real-world examples.

InfoComm 2023 will also host the annual AVIXA Women’s Council Breakfast featuring keynote speaker Dr. Tarika Barrett, CEO of Girls Who Code, who is on a mission to close the gender gap in tech and change the image of what a computer programmer looks like. Dr. Barrett will shine a light on the transformative power of learning spaces where women can collaborate to problem-solve, innovate, and envision themselves as leaders and equals in their fields.

To view all the DEI sessions at InfoComm 2023, visit www.infocommshow.org/about/dei.

Paving the Way for a Future of Diversity

InfoComm will also host students from The Loop Lab and Diverse Media Institute, organizations that provide audiovisual education with a particular focus on the DEI. The students will tour the trade show, attend seminars and workshops, and attend special AVIXA events.

On Friday, June 16, HETMA (Higher Education Technology Managers Alliance) and AVIXA will announce the recipients of the Prism Scholarships. Now in its second year, the scholarship program was created to encourage women, LGBTQ+, Black, Latino, Asian, Indigenous, disabled persons, and others to become active leaders and role models for technology managers in the higher education space. Recipients receive a one-year Elite Membership to AVIXA, inclusive of the entire online catalog of education, access to a virtual CTS prep course, course materials, the coverage of exam fees for the Certified Technology Specialist (CTS) exam, and more.

In addition, the AVIXA Foundation is currently accepting applications for its elAVate Scholarship and Mosaic Scholarship, which encourage and enable students from diverse backgrounds who show great potential to pursue careers in the audiovisual field. Applications will be accepted through September 3, 2023. Learn more and apply at www.avixa.org/scholarships.

An Environment for Everyone

At the Orange County Convention Center, attendees will have access to wellness rooms for lactation, medical needs, and prayer, in addition to gender-neutral restrooms. InfoComm is ADA compliant. For visual, auditory, mobility or other accommodations, attendees can note their needs when registering for the show.

DEI Support in Orlando and Orange County, Florida

The Orange County Convention Center is owned and operated by the Orange County Government.

Elected in 2018, the mission of Orange County Mayor Jerry L. Demings has been to build a community that works for everyone, one where no one is left behind. The Orange County Government takes deliberate action to affirm and uplift the region’s LGBTQ+ community.

  • In 2021-2022, Orange County Government was the largest funder of mental health services for The LGBT+ Center Orlando.
  • Orange County Government led the development of a strategic relationship between the Department of Health and Come Out With Pride Orlando which resulted in several mobile vaccination sites during Orlando’s 2022 pride-week events and its pride parade and festival.
  • Orange County Government participated in peer-to-peer transgender support/education groups with Bliss Cares.
  • Orange County Government funded community-based programs for vulnerable LGBTQ+ youth through Zebra Coalition and Orlando Youth Alliance.
  • Orange County Government is proud to invest in its employee resources groups (ERGs), earmarking annual funds to support community initiatives. Current ERGs include (1) African American Employee Network, (2) Hispanic Heritage Network and (3) Orange County Asian Committee. Orange County employees are currently working on building the LGBTQ+ and Ally group for the next fiscal year.

In 2022, the City of Orlando received the highest rating by the Human Rights Campaign’s Municipal Equality Index (MEI) for the ninth consecutive year. The MEI evaluates 506 cities across the United States on how inclusive their municipal laws, policies, and services are of LGBTQ+ residents and visitors utilizing 49 different criteria including non-discrimination laws and municipal employment policies, inclusiveness of city services, and law enforcement and municipal leadership on matters of equality.

“We understand the AV community’s concerns about the current divided culture we are experiencing. AVIXA’s values are strong in fostering an industry that supports and uplifts everyone, and we are proud that Orange County shares those values,” says Labuskes. “Shows like InfoComm impact more than 25,500 individuals that are employed either directly or indirectly by the activity generated by the Orange County Convention Center. We are proud to play a role in supporting jobs and the economy in Orange County.”

To learn more about AVIXA’s commitment to DEI, visit www.avixa.org/dei. For details on DEI at InfoComm 2023, visit www.infocommshow.org/about/dei.

For ongoing conversations and news about the AV industry, including DEI, visit AVIXA Xchange, a unique community for the AV industry designed to connect thought leaders, industry-leading solution providers, and innovative manufacturers with AV solution seekers.

About InfoComm
InfoComm is the largest technology exhibition and conference in North America focused on the pro AV industry. The exhibition is produced by the Audiovisual and Integrated Experience Association (AVIXA) and currently ranks as the 28th largest trade show in the United States by Trade Show Executive. In addition, AVIXA and its partners produce a global portfolio of trade shows and conferences, including InfoComm China, Beijing; InfoComm India; InfoComm Southeast Asia; Integrate; and Integrated Systems Europe.

About AVIXA
AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 20,000 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit avixa.org.

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Cruise Ship Outdoor AV Projects

gneb installation lg

Cruise Ship Outdoor AV Projects

We recently did a post on AVIXA regarding new DVLED technology by LG called GNEB

In Brief Summary

  • Marine-grade DVLED technology
  • Salty air is not a problem
  • 6.2-millimeter pixel pitch and a 5,000:1 contrast ratio
  • 160-degree horizontal viewing angle

“LG’s marine-grade DVLED technology is the ideal outdoor display medium because it can produce bright images and has the contrast necessary for watching videos in direct sunlight. The GNEB is easy to maintain thanks to a module-based construction,” says Jake Benner, director hospitality, cruise & titness at LG Business Solutions USA. “Outdoor areas on cruise ships can now be outfitted with movie-theater sized displays, while providing optimal performance day in and day out regardless of how salty, wet or unpredictable the environment is.”

The GNEB series features a marine-grade powder coating that protects against salinity and corrosion in marine environments and weather conditions. Both the front and rear of the display are IP67-certified and feature reliable designs for seaside environments to enable stable power and data connections. IP67 is among the highest levels of environmental protection available.

GNEB Installation Example in Progress

Turns out that there is a big new installation “in progress,” so we thought a phase-by-phase illustration would be usefuil

PHASE 1

By Michael Warner of LG

Guess what…. It’s me again with the
Inaugural install of our marine grade GNEB product.
This IP67 GNEB 8.3 pixel pitch will be replacing an aging existing display that has concluded its service.
Make sure to stay tuned for the final product.


More dvLED Posts

Resources

VIDEO from SeaTrade

Outdoor AV Considerations by ExploreKeyser

outdoor AV considerations

Nice post on considerations

9 OUTDOOR AV CONSIDERATIONS FOR BUSINESSES

If your business has a welcoming outdoor area, then outdoor audio-visual (AV) is an essential part of your digital signage design. Outdoor readerboards, self-service kiosks, digital menu boards, signage, and outdoor entertainment displays each play an important role in engaging your visitors as they enjoy the exterior spaces of your venue. Whether you have a charming terrace, a lively courtyard, a drive-thru menu, or a trendy rooftop bar where guests want to watch the big game on outdoor TVs, you can take advantage of a wide range of outdoor AV design options.

Outdoor AV technology has advanced significantly in recent years. You can upgrade your displays with many new products and innovations designed to deliver high-quality audio and visual experiences in an outdoor setting – especially in the realm of digital signage.

What should your venue consider if you want to invest in the latest outdoor signage? We’ll explore the nine most important factors of outdoor AV design and installation.

digital-outdoor-signage

1) Weather resistance

Every piece of outdoor digital signage needs to be able to stand against the weather. Durability in a wide range of weather conditions is essential, including rain, high winds, humidity, and extreme temperature. This ensures that you will not have to run out and protect your technology every time bad weather blows through.

You will want to look for displays that are designed to be weather-resistant, with features like waterproofing, dust-proof design, anti-glare screens, and encapsulating enclosures. Kiosks and outdoor displays, for example, typically have superior sealing against the weather and anchoring against the wind compared to setting up indoor technology in an outdoor venue.

Additionally, outdoor sound features are crucial, as the signage needs to deliver clear audio even in outdoor environments with ambient noise. Adequate outdoor lighting is also essential, as the signage needs to be visible in varying lighting conditions, including bright sunlight and low-light situations.

2) Brightness and contrast

Until you’ve seen a normal screen in bright sunlight, you might not realize the importance of brightness and contrast. Your outdoor AV solutions need to be visible in bright and dark conditions, with enough contrast that the content is clear and easy to read. You should look into devices and displays with high brightness levels and advanced lighting control. Anti-glare screens or screen coating is also essential for visibility in the mid-day sun.

For venues that will be open at night, having displays that can turn down the brightness will be equally useful. This way, your guests will be able to enjoy your displays without losing their comfortable and relaxing night-sight.

With adaptive brightness, high-contrast, and anti-glare displays, your digital signage can achieve optimal visibility in outdoor environments.

3) Connectivity and compatibility

Much like how you would prepare your home entertainment area and smart TV in your living room, you also have to ensure connectivity and compatibility for outdoor use when using outdoor signage. And much like your home technology, not all outdoor entertainment systems and displays connect the same way. Each device needs to be connected to the internet – or at least an internal network – and must be compatible with a wide range of devices and control software. Wireless connectivity options for your outdoor displays include WiFi and Bluetooth. Wired control options include ethernet, HDMI, and USB-C connections.

Consider displays that offer a selection of connectivity options so that you can build your display network and venue design in whatever arrangement works best for the space.

4) Audio quality

Outdoor digital signage often includes an audio system that includes speakers or soundbars. While the audio may not always be in use, you will want to make sure it is of good quality and can project at a sufficient volume level for the environment. The most common mistake in outdoor AV is using audio that is loud but not clear, or clear but not loud enough to be heard.

Look for integrated displays or separate sound equipment that can be easily adjusted for optimal sound clarity when sound is used. You may also want to experiment with the placement of your outdoor speakers and soundbars to create a more immersive and clear listening experience, whether you plan to play music or broadcast spoken messages.

5) Maintenance and support

Another factor that is crucial to keep in mind during this process is to build maintenance into your outdoor AV plan. All digital signage requires regular maintenance and support to ensure that it continues to function well over time. Consider how maintenance hatches and access points will work when designing your displays, including custom stands, positioning, and cabinetry.

You will also want to consider partnering with a vendor or service provider that specializes in ongoing maintenance and support for digital signage. This will ensure that if your display or sound quality ever drops, you will have an immediate and professional solution.

6) Viewing distance and angle

Where will your audience be in relation to your outdoor displays? Whether you are creating digital menu boards, navigation guides, or outdoor entertainment systems, think about the distance and angle from which your audience will view the displays. Kiosks are often interacted with up close, while outdoor televisions and menu boards may be further away, requiring a more accommodating angle from above and larger text or details.

Depending on the size of the display, the distance between the display and the viewer may need to be adjusted to ensure optimal visibility. You can adjust the angle, contrast, brightness, and size of your displayed content to optimize the viewer experience.

7) Power and energy efficiency

digital-signage-displays

Consider how your outdoor signage will be powered, and how you will keep that power source safe. Energy efficiency has also become a paramount concern for venue design. Look for devices that provide a high-quality viewing experience using the minimum amount of electricity.

While buried cables are the most traditional option, you can also power your outdoor displays using renewable energy sources like solar panels or even an on-site wind turbine. Solar panel awnings that provide shade for your guests and reduce glare are a popular choice for both kiosks and outdoor entertainment displays.

8) Security

Security is of paramount importance for outdoor AV signage for businesses due to several reasons. Outdoor signage technology is vulnerable to theft, vandalism, and unauthorized access, as it is exposed to the elements and accessible to the public. The loss or damage of outdoor signage can result in significant financial losses and disrupt business operations. In addition, outdoor signage may display sensitive or proprietary information, such as pricing, promotions, or brand messaging, which, if tampered with, can harm a business’s reputation and brand image. Lastly, outdoor signage is often connected to networks or the internet, which can be potential entry points for cyber attacks, leading to data breaches, system disruptions, or other security risks.

This is why it’s important for businesses to take physical security measures, such as installing security cameras, motion sensors, and tamper-proof enclosures. These things can deter theft, vandalism, and unauthorized access. Placing the signage in well-lit areas or installing anti-glare screens can also enhance security.

Businesses should also secure the network connections and devices used in their signage system. This can be achieved by using encrypted connections, strong authentication methods, and regularly updating and patching software and firmware to address vulnerabilities. Employing firewalls and virtual private networks (VPNs) can also add an additional layer of protection. Also, implementing content authentication and authorization protocols, such as digital signatures or access control lists, can ensure that only authorized personnel can modify or upload content to the signage system.

Regular monitoring and auditing of the signage system, including checking for signs of tampering, unusual activities, or system vulnerabilities, is also crucial. Employee training on security best practices, including password management and awareness of social engineering attacks, can help prevent security breaches. Lastly, having a backup and disaster recovery plan in place can minimize downtime and data loss in case of security incidents or technical failures.

9) Content management

Lastly, consider how you will send new content to each display and how you will manage the display experience for your guests. There are several digital signage management systems and audio-visual software options that can help you create the ideal outdoor AV experience for your guests. Your management software makes it possible for you to create immersive and satisfying outdoor entertainment or information systems and to keep your content fresh with relevant new information or engaging new entertainment. Look for displays that are compatible with content management systems for both scheduling and updating your content on a regular basis.

In addition, you may want to look for a cloud-based content management system (CMS). With a cloud-based CMS, businesses can easily update and manage their signage content remotely from anywhere, using a web-based interface. The content is stored in the cloud, eliminating the need for physical media or on-site servers. This allows for real-time updates and seamless content scheduling, making it easy to customize and change content on the go, without the need for on-site technical assistance.

Cloud-based CMS also provides scalability, allowing businesses to manage multiple screens and locations from a single centralized platform. This eliminates the need for manual updates and ensures consistent and timely content across all screens. Cloud-based CMS is also cost-effective, as they eliminate the need for expensive hardware and maintenance, making it a cost-efficient solution for businesses of all sizes. Overall, cloud-based CMS offer flexibility, convenience, and efficiency, making them a valuable tool for businesses to effectively manage their digital signage content and keep it up-to-date.

Build your outdoor AV solution with Keyser

Here at Keyser, our specialty is the commercial installation of digital signage and entertainment systems. We can help you design, equip, and build your ideal outdoor AV solution, whether you are creating an environment of digital signage and kiosks or a party zone with outdoor televisions and a kicking sound system. We can also help you maintain your outdoor AV so that your guests enjoy beautiful quality sights and sound year after year.

Contact Keyser to get started on planning your next outdoor AV display design and installation. We look forward to bringing your vision of a digitally enhanced outdoor space to life.

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