SmartSource® partnership with 22Miles enables higher engagement through cost-effective AI-assisted digital signage and wayfinding solutions
Source Link — Through a partnership that brings together SmartSource®, a leading technology solutions company, and 22Miles, a global leader in experiential 3D-wayfinding and digital signage SaaS solutions, SmartSource’s event organiser clients have access to fast, cost-effective ADA-compliant, AI-assisted digital signage, and wayfinding installations.
These installations enhance the user experience and ease of accessibility in large public areas and trade show venues. The partnership has enabled event professionals across the country to realise the benefits and positive ROI on deployments of digital signage.
“22Miles is an integral part of our digital signage offering and makes our numerous deployments seamless,” said Robert Edwards, Digital Services Manager, SmartSource. “22Miles understands that our clients want customisable, easy-to-use solutions, and they have a team of programmers available to assist at all times. They are constantly pushing the envelope and increasing our ability to provide innovative solutions to our customers, regardless of project size or complexity,” said Edwards.
“At 22Miles, we recognise the challenges of adopting AI tools, yet we firmly believe these advancements are too valuable for companies to forego,” said Joey Zhao, co-CEO and founder of 22Miles. “We are a customer-centric software company, so for us, the partnership with a customer-first company like SmartSource is a win-win-win for customers as well as our companies.”
SmartSource provides event professionals with greater scalability, professional design teams, content specialists and developers, project management, remote and onsite support, and evolving innovations including a variety of AI options, AR-based and 3D wayfinding, and Carry2Mobile capabilities.
SmartSource digital signage enabled by 22Miles software offers real-time updates, the ability to support video, audio, and still images, and screens built on branded backgrounds provided by the client or designed by the SmartSource team. SmartSource can support events worldwide. For smaller events, signage can be managed remotely.
“We’ve designed our newest AI features with practicality in mind, and we are proud to provide our customers with easy-to-deploy, cost-effective, and highly impactful experiences for their wayfinding solutions,” said Zhao.
Adam Parry
Author: Adam Parry
Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.
Nanonation has digital signage screenfeed widgets now available. For only $10 per month per player, you can schedule an unlimited number of widgets. You can incorporate any one or all of these content feeds into your signage.
Real-Time Updates: Screenfeed Widgets provide real-time, engaging content for digital signage, updating automatically throughout the day.
Diverse Content: Options include feel-good news, sports updates, local weather forecasts, and market data.
Customization: Users can choose specific content feeds and display formats, such as hourly or daily weather forecasts.
Affordable Pricing: The service costs $10 per month per player, with unlimited widget scheduling.
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Take your digital signage to the next level with Screenfeed Widgets for Commandpoint. Designed to provide real-time, engaging content that captivates your audience. The content, developed specifically for digital signage, is curated for public audiences and is consistently formatted to show seamlessly on your screens. It updates automatically throughout the day, ensuring your content is fresh and engaging. Whether aiming to boost communication, improve customer experience, or keep your signage fresh, our Screenfeed widgets are the perfect addition to your digital strategy.
Who Benefits from Screenfeed Widgets?
Financial Services
Corporate Communications
Hospitality
Schools/Universities
Healthcare
News-In-Pictures
Friendly News-in-Pictures is curated to include all of the feel-good headlines. Get top news, celebrity news, or sports news for all audiences. Ten stories are added daily, and summary captions are included for each story.
Sports Central
Year-round coverage of desired teams from your favorite college or professional leagues. Choose to display data on league standings, league leaders, schedule calendars, individual team profiles, scoreboards, pre-game, in-game, or post-game graphics. Updates are in near-real time and stay relevant even if it’s not game day.
Weather Graphics
Get content powered by data that keeps up with the forecast. Local weather conditions update every 15 minutes, and you can choose between displaying hourly, daily, 7-day, or 10-day local forecasts. Celcius and Fahrenheit are available.
Financial Markets & Stocks
Stay on top of the markets with the most up-to-date data. Display NASDAQ, NYSE, S&P 500, and TSX. Choose from currency exchange rates, metals, and agriculture market graphics. Easily track individual stocks or general gainers and losers of interest with company stock data—updates every minute with only a 15-minute delay.
New member for our APAC group on Whatsapp is Muxwave. Very impressive transparent 3D bare-eye AR system.
We’ll add sample pricing and availability tomorrow. There are Chinese knockoffs of this Chinese product.
We have seen many attempts at the holographic image in retail but this is the most accomplished and useful one we have ever seen. I double-checked with the acknowledged digital signage expert Dave Haynes of Sixteen-Nineand his quick comment from on the road was, “I like the Muxwave stuff. I don’t know if they were first mover of a very fast follower, but they have most of the awareness even though several companies have similar products. I was impressed by the windows at the entry to the ISE venue in Barcelona. It pops even in midday sun and does not look offensive on the rear, as seen from the Fira lobby.”
Shenzhen MUXWAVE Technology Co., Ltd. is the developer and manufacturer of the Holographic Invisible Screen. As an innovative transparent LED screen with the feature of high definition and true invisibility, MUXWAVE Holographic Invisible Screen is the world’s first display solution for large area without joint structure, whole screen transparent and invisible, and also high definition and brightness.
If you are interested to know more technical information and product price, please contact us.
6.2-millimeter pixel pitch and a 5,000:1 contrast ratio
160-degree horizontal viewing angle
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“LG’s marine-grade DVLED technology is the ideal outdoor display medium because it can produce bright images and has the contrast necessary for watching videos in direct sunlight,” said Jake Benner, director of hospitality, cruise and fitness at LG Business Solutions USA. “Outdoor areas on cruise ships can now be outfitted with movie theatre-sized displays, while providing optimal performance day in and day out, regardless of how salty, wet or unpredictable the environment is.”
Collaborating alongside AV integrator Solutionz, Inc and dvLED supplier Unilumin, Peerless-AV® was tasked with installing an enormous custom video wall for the Mohegan Sun FanDuel Sportsbook at Mohegan’s flagship casino and entertainment destination in Connecticut, Mohegan Sun. In June 2021, Mohegan Sun commissioned AV integrator Solutionz to manage the project, which was no straightforward installation due to its size and scale.
Mohegan Sun wanted to create an innovative and exciting addition to their facility. Working together with FanDuel, the concept of this visually stunning video wall came to life. This impactful display would serve sports betters with access to a world-class selection of live sports competitions from across the world with restaurant, bar and gaming offerings. This is what led them to contact Solutionz and the installation began in November 2021.
The Challenge
The location for the Mohegan Sun FanDuel Sportsbook had existing AV equipment that needed improvements to deliver a more impressive experience for guests. Mohegan Sun collaborated with FanDuel to conceptualize an enormous video wall that would be the center focus of the room.
Solutionz specified a custom manufactured mount from the Peerless-AV team who would design, engineer, and deliver a unique SEAMLESS Bespoke Mounting System to support this triple XL curved video wall. The team carefully arranged Unilumin Uslim dvLED displays to create three individual video walls, including one main wall and two wing walls to form a concave appearance.
Not only was the size, weight, and curvature of this video wall a challenge, but there were also adjustments along the way that allowed the teams’ adaptability and innovation to be showcased and still meet the deadline. The original installation plans included the colossal video wall to be mounted on the floor. However, the visible posts were not favorable by Mohegan Sun management. The team then revised plans to create a mounting system that suspended the 20,000lb curved video wall’s total weight from the ceiling and attached to the wall.
The Solution
Peerless-AV analyzed the room for any challenges or considerations by conducting an in-depth site survey. All parties collaborated on the perfect solution to where the mount would attach in the space.
Known for its flexibility, cost-effectiveness, and superior customer service, SEAMLESS by Peerless-AV, the company’s dvLED Video Wall Integration Program, ensured start-to-finish project support – from the designing and manufacturing of custom Bespoke Series Mounting Systems to testing, project management, on-site installation consultation and commissioning.
I am a huge advocate of Peerless-AV, having worked with their custom dvLED team on other complex, large scale and high-profile projects such as the ilani Casino Resort, operated by both Mohegan and the Cowlitz Tribe in Washington,” said Kevin Reilly, Corporate Entertainment Technical Manager, Sports & Entertainment for Mohegan. “Peerless-AV was the obvious choice for this project, as there was no doubt that they had incredible product reliability, a great reputation, as well as quality servicing and support.”
Findings from the investigation conducted by Peerless-AV resulted in the removal of the existing non-structural wall of 20g light-gauge framing and sheetrock, exposing the building structure. This would allow Peerless-AV to mount the video wall using a stable structure with supplemental steel to support and prevent issues of sagging or deflection from improper mounting. This steel was designed to handle accumulated snow and ice by flexing with the building. This stability started with the base building structure and was subsequently carried to the displays with the SEAMLESS Bespoke Mounting System framework. In addition to these structural benefits, it would also allow the team to push the dvLED video wall as far back as possible to maximize the common area and limit the protrusion of the video wall.
The team at Mohegan Sun understood the risks of this installation and assisted greatly by providing load and deflection values so that the structural team could develop proper building attach points. This excellent teamwork was crucial to the eventual success of the installation.
The Installation
After the steel structure was in place, the SEAMLESS Bespoke Mounting System was installed, and the displays were mounted row by row so the whole video wall came together easily and flawlessly. The team included a half-inch vertical expansion gap between each of the sections to account for a potential difference between snow loading deflection that could impact the side sections of the curved video wall differently than the main wall.
The main video wall featured a uniform yet gentle curve with a 179.8-degree angle between any two adjacent displays. The right and left sections each had a greater curve than the center, with a 176.7-degree angle between any two adjacent displays.
Designed for visitors of the sportsbook to be able to view the display from any angle of the space, the total viewable surface of the dvLED video wall is 139ft W x 14.7ft H and 2,034 sq ft. 420 Unilumin Uslim dvLED displays were used for the enormous wall. The panels were arranged in an 84-wide by 5-high configuration. The bottom four rows contained 500 W x 1,000 H displays, totaling 336 cabinets, while the top row contained 500 W x 500 H displays, totaling 84 cabinets. In order to create a desired viewable size that is maximized to fit the space, this custom design had to accommodate these different cabinet sizes.
“This was our first large scale project with Solutionz and Peerless-AV together,” said Patrick Dunn, EVP of Operations for Unilumin. “The entire team worked well together and never lost sight of our customer first approach. We look forward to many successful deployments in the future together.”
Peerless-AV also developed a perforated custom rear cover for the side array located over an opened space to hide the back of the display. This cover blends in with the ceiling structure but allows for proper airflow, creating an aesthetically pleasing view from all angles, while still being practical and soundly designed.
The Results
The incredibly large video wall installation was an amazing success. As a result of the well-coordinated and dedicated efforts of all parties working on this project as one expert team, the installation went smoothly and the video wall is up and running with reliable performance 24 hours a day, 7 days a week.
“Mohegan Sun FanDuel sportsbook is a wonderful leisure and entertainment installation, and we are immensely honored to be part of it,” said Jim Miner, Vice President at Solutionz. “When we changed the design from three individual walls to a single large curved front video wall it demanded the best from our staff and our partners at FanDuel, Mohegan Sun, Peerless-AV and Unilumin. There were so many structural challenges that we needed a premium mount partner that could provide the support to the extent that was required. From start to finish, Peerless-AV was the right choice for this project.”
Now the home to the largest video wall on the East Coast of North America, The Mohegan Sun FanDuel Sportsbook sets a high standard for the leisure and entertainment space. The Mohegan Sun and FanDuel teams were elated with the installation that brought their vision to life.
“This installation at Mohegan Sun is a complex feat of engineering and is a success not only because of the technology but also because of team that delivered it,” said Reilly. “Everyone worked together in dedicated fashion, to deliver according to the immediacy of the set timescale.”
The same sentiment about the final installation was shared at FanDuel.
“As one of our marquee locations, the Mohegan Sun FanDuel Sportsbook had to be equipped with nothing but the best,” said Juan Torres, FanDuel Director of Design and Construction. “The partnership with Solutionz assured us a superb sports viewing experience, and Unilumin and Peerless-AV’s displays and mounting solutions took this project to the next level. The entire video wall aids in the creation of an energetic space that keeps the customer engaged and excited to be a part of the FanDuel brand.”
Once the project was complete and all parties were satisfied with the incredible results, the teams had a moment to reflect on the hard work put into this installation.
“I am so proud of this project,” said Megan Zeller, Senior Director, Business Development at Peerless-AV. “Not only have I seen the finished video wall for myself and been amazed but I was there with my dvLED install team to see the installation progress and the result is fantastic. The size of this sportsbook video wall competes with the best of the best in Vegas but what makes this most unique is the engineering aspect of the project and all the structural considerations that had to be resolved.”
The result of the dedicated work between Solutionz, Unilumin, and Peerless-AV is a masterpiece that roused great excitement and created a captivating, immersive experience for sports betters. Peerless-AV is proud to have been part of the creation of this stimulating, high-tech environment for the Mohegan Sun FanDuel Sportsbook and all the visitors to come.
Digital Signage EKAA Review Outdoor Displays and Wall Mounts
Shirley EKAA
We’ve been speaking with Pearl, Shirley and Lyla at EKAA recently on several topics and I have been totally impressed with their products and their customer base.
The newest product being produced is outdoor 43. In short — The 43-inch outdoor is: 43-inch LG high-temperature screen 2680 US dollars, IP67 maintenance-free playback box (Android): 458 US dollars, floor stand: 450 US dollars, total: 3188 US dollars
Recent Post
We always track outdoor deployments and along a very sunny, salty and sandy beach it presents a challenge. There are many factors in high bright deployment with nits or brightness just one. A big one though… Ventilation and protective issues must be considered. Placement can be problematic and there are overhead ceilings you can attach to protect somewhat. In the old Redbox iteration, they used fabric mats that covered the screen.
It’s useful to see what is produced in China. Buying from China for US projects comes with its own set of considerations. Tariffs are big one. Service might be the bigger one.
Nice note by Shirley on Linkedin. We know her (very helpful) and the EKAA and they are one of the leaders.
While observing some outdoor advertising machines, I noticed several issues under direct sunlight: The screens appear dim, making the displayed advertisements worthless as consumers can’t see the content. This situation results in zero value for advertisers and the merchants who invested in these ads. Where’s the value in purchasing such advertising machines?
You’ve seen many of the large-format touchscreen Wayfinding directory solutions mounted on walls. You are finding your way to a transit station, airport, or maybe an outdoor shopping center. Several members provide award-winning hardware and software for those situations (see resources below). Outdoors can get a bit problematic.
[quick shortcut past all the commentary – visit EKAA.net for ultra slim. Talk to Pearl]
But many times, digital signage or interactive digital media escapes the scrutiny of accessibility. You will mostly hear about physical reach on kiosks, or you might hear about WCAG on websites. POS has its own non-definition despite the definition. We wish they were more important than people like to say. We wish they were enforced more.
On a visit to Colombia (Republic of), I drove from the airport. The people told me it was a 10-lane highway. Sure enough, it was. But (you knew that was coming). The problem was that the highways there had no lanes marked. Imagine that. Total chaos in every direction. Small details were left out for me.
Digital signage or interactive digital (PLEASE do not say interactive digital signage) has parameters for accessibility. Smart city terminals do (not everybody has a mobile). Digging through all the regulations can be exhausting, so we sliced and diced the specific “Wallmount ADA” help article. The critical metric is 4″ from the wall, not to be exceeded. (101.6 mm for those who prefer metric). Otherwise, I think people in wheelchairs or blind people with canes or dogs will hit it at some point.
We decided to find one.
Having over 42 years under my belt in product procurement with connections worldwide and 10,000 connections on Linkedin, it seemed like a reasonable endeavor and one with a high probability of success. “Hey X, I need a 32 or 55-inch display or touchscreen for use on a wall. 4″ is the main limitation. I’ll pay for paper thin.” Seemed like a reasonable request.
Silence
After a while, I had some of my Chinese companies offer to make one, or maybe they had one. A couple had ones that were pretty slim, but after mounting, they would exceed 4″.
A couple of companies said they could, but upon request, they were silent.
It took a couple of weeks, but finally, my APAC group came through for me. Pearl at EKAA told me about a new product they just released. As mounted easily under 101mm. As mounted is 6.9 cm (without wall mount 57mm).
4000 of them shipped already (which is proof there are real). KFC I think and some other non-disclosed. The 32 and 55 pdf’s are down below.
A few days later a second iteration released and this time 51 mm. Wow
The usual questions for me are:
who do you use for glass
how long is warranty
can i get it with or without touchscreen
which touchscreen controller are you using (PCAP and IR)
Estimate shipping cost to LA — boat and plane
Regulatory approvals are mandatory
The glass is easy and it is almost always the same: The reply is always “BOE, LG, or AUO. We can do Samsung too.”.
Outdoor LCD by EKAA
Everybody knows Pearl at EKAA
In the drive-thru project of the restaurant, customers who drive directly into the driveway check the menu on the LCD display and order meals to the employee (or AI) through the intercom system machine. After the outbreak of COVID-19, the advantage of “drive-thru” became particularly prominent. The demand for drive-thru digital menu boards since then has risen rapidly. This service not only saves customers the trouble of getting on and off the car but also saves customers from finding parking spaces and times. It could also reduce the risk of contracting the virus from contact with other customers when customers take meals.
We have realized an outdoor Display with a design that Is ultralight and slim, 4000 nits high brightness, high-temperature resistance, waterproof IP67, and Free maintenance. The new technology we adopted makes the effect displayed on the screen very bright. We have provided this product for many projects, including KFC, street light pole, drive-thru, outdoor gym, and so on. We hope we can support your business.
Outdoor iterations tend to end up in the news much more often than indoor. Proper installation and venting air circulation usually bites them in the butt. Even really nice outdoors like OH55s from Samsung often end up with “big bubbles”. Coates just put in several at the new McDonalds here in Denver and we are monitoring them. I think Vegas is 130F today. And it will get hotter…
On behalf of my client Praevar, please find the attached press release and corresponding images announcing their partnership with BrightSign.
Key features of the Tile Replacement Product Matrix include:
Praevar partners with BrightSign to integrate BrightSign’s Built-In System-on-a-Chip (SoC) solution into Praevar’s outdoor and semi-outdoor displays, expanding their capabilities.
The collaboration addresses customer demand for a plug-and-play digital signage solution, catering to smaller businesses and venues without extensive digital signage experience.
Praevar’s high-brightness Placard and Podium series displays will transform into all-in-one solutions with built-in media playback, storage, and management, allowing retailers to extend marketing reach beyond traditional spaces.
The displays feature 4K resolution, high-end P-Cap touch, up to 3,000 nits brightness, direct air cooling, impact-resistant glass, and IP56 weather protection.
The integrated solution provides an easy-to-learn, secure platform for retailers to drive sales and improve customer engagement, both indoors and outdoors.
Powered by BrightSignOS™, known for its reliability, stellar video quality, and security, the solution brings BrightSign’s trusted technology to Praevar’s commercial-grade displays.
Praevar’s social media handles are:
X: @Praevar
Instagram: @Praevar
LinkedIn: @Praevar
Facebook: @Praevar
Praevar Partners with BrightSign to Embed Powerful Digital Signage Technology Inside Outdoor-rated Displays
The New Partnership Pairs the BrightSign Built-In Solution with Praevar’s Key Outdoor and Semi-Outdoor Wall and Totem Displays
Ontario, Canada – September 9, 2024 – Praevar, a manufacturer of intelligent outdoor displays and kiosks, today announced a partnership with BrightSign, the provider of the most advanced, capable, and trusted digital media players and operating system. The collaboration will put BrightSign’s powerful technology inside outdoor and semi-outdoor digital signage and digital out-of-home (OOH) displays. This solution is a direct response to customer demand for a flexible, turnkey option to support smaller businesses and venues. Since 2016, Praevar has designed and manufactured ultra-reliable indoor and outdoor displays for many of the world’s top OOH media companies. Now, Praevar has reached an exciting milestone. The company will combine its commercial-grade displays with the power of BrightSign’s System-on-a-Chip (SoC) solution, BrightSign Built-In. This will transform Praevar’s high-brightness Placard and Podium series displays into all-in-one visual
messaging and marketing solutions that users can easily deploy and manage.
“Many smaller retail operators order large displays in enclosures for store advertising, but when they unbox and power them on, the screen shows a technical message about the operating system. Without digital signage experience, these retailers don’t know what to do next,” said Ralph Idems, CEO of Toronto-based Praevar Corporation. “Our collaboration with BrightSign solves this challenge by giving them a ready-to-go solution that’s easy to learn and operate. Powered by BrightSignOS™, the solution is reliable and secure, providing a dependable platform to drive sales traffic and improve shopper experiences.”
The solution meets the growing demand for smart commercial displays with built-in media playback, storage, and management capabilities. It also empowers retailers to extend marketing reach outside the physical limits of brick-and-mortar stores to windowfronts, sidewalks, concourses, and plazas of retail and mixed-use environments. BrightSign’s SoC solution integrates into small- and large-format displays. It offers the stellar video quality and signage power that characterize the company’s signature purple standalone media players.
“Demand for our BrightSign Built-In platform is strong, which is a testament to industries looking for more reliable, secure ways to display important content,” said Misty Chalk, Vice
PRESS RELEASE
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President, Sales (Americas) at BrightSign. “Like our partners at Praevar, we see a growing need for larger, flexible screens with integrated digital signage capabilities that empower retailers to give consumers the information they need, whether indoors or outdoors.” Praevar’s BrightSign integration extends to wall or floor-mounted Placard units and free-standing Podium display totems up to 75 inches, with brightness ratings as high as 3,000 nits, 4K resolution and support for high-end P-Cap touch. The units are direct air-cooled, come with impact resistant glass faces, and are IP56 rated for weather protection.
Learn more about Praever and their BrightSign Built-In products here: https://www.praevar.com/products/brightsign-built-in/
About Praevar
Praevar Corporation, based in the greater Toronto area, produces the smartest media displays and kiosks, combining engineering innovation with decades of deployment experience. Praevar displays are designed to deliver perfect images and video for partners, even in challenging environments, while being energy-efficient and easy to maintain and service. Its products are installed and reliably operating around the globe – in use by top media owners, shopping malls, retailers and transit authorities. Praevar was launched in 2016, but its founders have been technology leaders and innovators in reliable outdoor- ready displays since 2001. For more information, visit praevar.com
About BrightSign
BrightSign LLC, the global market leader in digital signage media players, is headquartered in San Jose, California, with offices in Europe and Asia. BrightSign manufactures media players and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XC players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use and market-leading technology. For more information, visit BrightSign.
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Media Contact
Brandy Alvarado-Miranda
BAM Marketing & PR Agency [email protected]
IAAPA in Orlando is the big show for amusement parks such as Disney, Universal Orlando and more. Amusement parks and cruise ships are natural locations for self-service, self-order and digital signage (wayfinding, e.g.). Just think about Disney — Disney in Orlando has over 200 restaurants and covers 43 square miles?
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Booth 5727— Show floor is Nov 19-22 — Orlando Florida. Here is main IAAPA website. In 2024 for our IAAPA kiosk show we will have four member companies featured. Here is registration link and highly recommended to download the app for your phone. This year, the show information will be more robust on the phones in the app than on the usual exhibitor portal desktop page.
Free invites. As long as you are not a vendor we can give you free invite code. Email [email protected]
Pyramid Computer — will be showing a couple of self-order and ticketing examples. Pyramid Computer was recently named THE kiosk provider for Six Flags
We cover LG digital signage screens which are outdoor for cruise ships.
Cruise ships are a cross-vertical covering travel, entertainment, restaurants and hospitality all in one.
In Brief Summary
Marine-grade DVLED technology
Salty air is not a problem
6.2-millimeter pixel pitch and a 5,000:1 contrast ratio
160-degree horizontal viewing angle
“LG’s marine-grade DVLED technology is the ideal outdoor display medium because it can produce bright images and has the contrast necessary for watching videos in direct sunlight. The GNEB is easy to maintain thanks to a module-based construction,” says Jake Benner, director hospitality, cruise & titness at LG Business Solutions USA. “Outdoor areas on cruise ships can now be outfitted with movie-theater sized displays, while providing optimal performance day in and day out regardless of how salty, wet or unpredictable the environment is.”
Kiosk Industry is the news engine for the Kiosk Manufacturer Association or KMA which is a global organization focused on better self-service for customers and employees through kiosks and interactive displays. The Kiosk Industry Group is part of the larger “The Industry Group” which covers not only kiosks, but solutions for digital signage, menu boards, patient check-in, retail automation, thin clients and smart city to name some.
Concerns over overcrowding prompted the decision, after the 15 x 4 metre DOOH LED display was installed in January in place of passenger information boards which moved inside the concourse. The LED display, 15m by 4m, was installed in January and operated by JCDecaux.
Excerpt – Haigh took aim at the station’s operations after London TravelWatch called for a review “as a matter of urgency”, following complaints of “dangerous” overcrowding at the station, posing questions as to the use of the advertising screens, especially during periods of delays or high footfall. The government has ordered a review of “passenger information provision and circulation, including a shutdown and review of the use of overhead advertising boards”.
Transparent Displays: Data Modul is marketing transparent screens developed by Japan Display Inc. for real-time visual translation
Applications: These displays can be used in places like ticket counters, government offices, and healthcare settings to facilitate communication between people who speak different languages.
Specifications: The displays come in 12 and 21-inch versions with resolutions of 1440×540 and 1280×720 pixels, and transparency levels of 84% and 90%, respectively
Use Cases: Ideal for busy spots like mass transport hubs, amusement parks, and hospitals where language barriers are common.
The new Data Modul displays, developed by Japan Display Inc., can enable things like real-time visual translation. The idea is that for processing applications for things like passports and visas, or getting directions to train platforms, the interchange can be handled on both sides of the counter in a preferred language – with the selected language appearing simultaneously on both sides of the transparent display.
The TFT LCD displays have 12 and 21-inch versions. The resolution is 1440×540 pixels for the smaller model and 1280×720 pixels for the larger one, with transparency levels of 84% and 90% respectively.
In the fast-paced world of retail, staying ahead of the curve is essential for success. As technology continues to reshape how we shop and interact with brands, innovative solutions like digital endcaps have emerged as a potential game-changer in in-store advertising. In this blog post, we’ll delve into the exciting possibilities digital endcaps offer for retailers, exploring their potential to transform the customer experience, boost sales, and pave the way for the future of in-store advertising. Join us as we uncover how this cutting-edge technology reshapes the retail landscape.
What are digital endcaps?
Digital endcaps are dynamic display screens strategically positioned at the end of an aisle or shelf within a grocery store or other retail store, making them a high-traffic focal point for shoppers. Retail end caps enhance the in-store experience by transforming product displays, and creating impactful points of purchase.
Imagine walking through your favorite store, seeing new products down every aisle without going through the congestion, or using a touchscreen to find your everyday essentials.
Unlike their static counterparts, digital endcaps can showcase a wide range of multimedia content, including videos, animations, high-resolution images, and audio. This dynamic nature allows retailers to deliver engaging and visually compelling promotional messages to customers. Additionally, some digital endcaps offer interactive features, enabling customers to interact with content, access product information, and even make purchasing decisions directly from the display. As a result, digital endcaps have become a versatile and effective tool for boosting sales, enhancing the shopping experience, and capturing the attention of today’s tech-savvy consumers.
Why make the switch to digital?
According to an article by the Harvard Business Review, the past few years have inundated shoppers with uncertain and chaotic external forces, impacting what people value and what products are essential to them. In fact, “in an Accenture survey of 25,000 global consumers, released in July 2022, 60% of them [said] their priorities are changing based on global events. Nearly the same number say they’ve completely reassessed their life purpose and values in 2022, up from 50% in 2021.” And shoppers feel like businesses need to keep up. Nearly 2/3rds of shoppers feel companies need to respond faster to their changing needs.
But how can they? Changing out traditional endcaps can be time-consuming and resource-intensive for businesses. It often requires a dedicated team to physically remove existing displays, replace them with new ones, and update signage and product placements. This process can disrupt store operations and consume valuable employee hours otherwise spent on critical tasks.
The answer? Going digital.
Digital endcaps offer a streamlined solution, allowing quick and effortless content updates without extensive labor or physical changes. This efficiency saves time and resources and enables businesses to respond rapidly to changing marketing strategies and customer demands, ultimately improving overall operational efficiency and flexibility.
With today’s rapidly changing customers, adopting digital endcaps over traditional end cap displays can help businesses meet the evolving expectations of modern consumers. Shoppers are increasingly seeking enhanced shopping experiences characterized by connection, clarity, convenience, and easy access to information. Digital endcaps offer precisely that.
These dynamic displays provide an interactive and engaging platform that allows consumers to effortlessly access comprehensive product details, special promotions, and related information. Shoppers are no longer left to decipher static signs; they can navigate, explore, and make informed decisions right at the endcap. By embracing digital endcaps, businesses not only cater to the desire for a more seamless and informative shopping experience but also gain a competitive edge in meeting the evolving demands of today’s tech-savvy consumers, ultimately helping to drive sales and increase customer loyalty.
Benefits of digital for businesses
Going digital has many benefits for businesses, allowing them to meet customers’ changing needs seamlessly. They offer:
More control
Digital endcaps give businesses greater control over their in-store advertising and promotional efforts. Unlike traditional static displays, digital endcaps offer the flexibility to update content in real time. For example, a fashion retailer can instantly switch from promoting winter apparel to showcasing spring collections with a few clicks, aligning their advertising with seasonal trends and customer preferences. Furthermore, businesses can gather data on customer interactions with the digital endcaps, enabling them to make data-driven decisions, refine their marketing strategies, and tailor promotions to specific demographics or locations, ultimately giving them more control over their marketing efforts and maximizing their return on investment.
More creativity
Digital endcaps open up new creative possibilities for businesses to engage customers. For instance, in a grocery store, a digital endcap can display product promotions and provide interactive recipe suggestions, helping shoppers envision delicious meals using the items in their carts. This dynamic marketing approach not only showcases product versatility but also adds an element of creativity and utility to the shopping experience. Businesses can experiment with multimedia content and eye-catching displays, from videos to animations, to convey their messaging in innovative and captivating ways, harnessing the power of creativity to leave a lasting impression on consumers.
Increased flexibility
Digital endcaps offer unparalleled flexibility to businesses and a constantly refreshing experience for consumers. Unlike traditional static signage that requires manual updates, digital endcaps are easily updated with minimal effort. This flexibility empowers business owners to quickly and seamlessly update their displays to showcase new products, promotions, or ideas, keeping the shopping environment dynamic and engaging. For consumers, this means they can regularly encounter fresh content and discover new products or offers, enhancing their overall shopping experience and encouraging repeat visits. This adaptability ensures businesses remain agile and responsive to market trends while providing customers with a more exciting shopping journey.
Less work
One remarkable aspect of digital endcaps is that they eliminate the necessity for physically stocking the promoted products on display. Instead, businesses can showcase products virtually, providing customers with a lifelike representation without inventory management. This opens up new opportunities for companies to present a broader range of products and variations, even those with limited physical stock, while allowing customers to explore and interact with them. Digital endcaps save valuable retail space and simplify inventory logistics, offering a more efficient and cost-effective approach to product promotion and presentation.
More shelving space
Digital endcaps offer the advantage of taking up significantly less physical space within a retail environment. Unlike traditional endcap displays that occupy valuable shelf and aisle space, digital endcaps are sleek and discreet. This space-saving feature allows retailers to maximize their available shelving space, ensuring that a wider variety of products can be showcased and readily accessible to customers. In essence, digital endcaps enable businesses to efficiently utilize their retail space, creating a win-win situation where they can provide shoppers with more options and enhance the overall shopping experience.
Tips on implementation
Looking to place digital endcaps in your store? Here are some tips to help you make the most of your new technology.
Be strategic
Strategic digital endcap placement within a store maximizes its impact and effectiveness. The location of digital endcaps plays a pivotal role in catching shoppers’ attention and driving engagement. Placing them in high-traffic areas, such as near entrances or popular product categories, ensures a significant portion of the customer base sees them. Additionally, aligning digital endcaps with the overall store layout and shopper flow can guide customers to specific promotions or products, increasing the likelihood of conversions. Careful placement also allows retailers to target particular customer demographics or highlight seasonal offers, tailoring the messaging to align with shopper preferences and behaviors.
Be engaging
Digital endcaps in stores should be engaging because they serve as an opportunity to capture and hold shoppers’ attention in a crowded retail environment. With the modern consumer’s increasingly short attention span, engaging content on digital endcaps can effectively communicate messages, promote products, and convey brand personality. Engaging displays create a memorable shopping experience that keeps customers interested and encourages them to interact with the content. This interactivity can lead to higher levels of customer engagement, a deeper connection with the brand, and, ultimately, increased sales. In today’s competitive retail landscape, an engaging digital endcap can be the difference between a shopper passing by and customer being captivated by the message and making a purchase.
Keep it fresh
Digital endcaps in stores should feature fresh content regularly to maintain their appeal to customers. By changing the endcap content periodically, retailers can keep the displays exciting and engaging, preventing shoppers from becoming accustomed to a static message. Fresh content holds customers’ attention and encourages them to visit repeatedly to see what’s new and exciting. This practice helps to reinforce brand awareness, as customers associate the store with dynamic and up-to-date messaging, ultimately enhancing customer loyalty and driving foot traffic to the store. In a fast-paced retail landscape, the freshness of digital endcap content is a vital strategy to ensure that customers remain captivated and eager to explore what’s on offer.
Interactive is key
Digital endcaps in stores should embrace interactivity as it allows for a more personalized and engaging shopping experience. By incorporating touchscreens or QR codes, customers can actively interact with the endcap, explore product details, view videos, or access additional information. This interaction empowers customers to make informed purchasing decisions and fosters a stronger connection with the brand. Shoppers appreciate the ability to engage with content in a way that aligns with their preferences and needs, making the overall shopping experience more memorable and satisfying.
Optimize product placement
Optimizing product placement on digital endcaps in stores is crucial for capturing customer attention and boosting sales. By thoughtfully organizing the display, retailers can make the shopping experience more convenient and engaging. Placing promoted items in the bottom section of the display ensures easy access for customers, encouraging them to pick up and examine the featured products. Strategic product placement maximizes visibility and guides customers’ attention towards the most prominently featured items, increasing the likelihood of purchase and ultimately driving sales.
Partner with Keyser today
Digital endcaps are the future of in-store advertising, offering businesses a dynamic and engaging way to captivate customers and boost sales. With the flexibility to deliver fresh and interactive content, these displays transform the shopping experience.
At Keyser, we specialize in digital endcap displays, offering various indoor digital signage solutions tailored to your needs. Our offerings cater to diverse requirements, from customizable screen sizes to different mounting configurations and optional touchscreen functionality. We provide seamless communication options, including WiFi, cellular, Bluetooth, and NFC, ensuring your digital endcaps are visually striking and technologically advanced. Take advantage of the incredible possibilities digital endcaps offer for your business. Contact our sales team at Keyser today for more information on implementing these cutting-edge displays and enhancing your in-store advertising strategy.
This is an article about why companies should consider adding AI. It discusses the benefits of AI, such as efficiency, cost-effectiveness, scalability, precision, and innovation. It also addresses concerns about data security and accuracy. The article concludes that AI can be a valuable tool for businesses, but it should be implemented with care.
Training is usually the very last consideration but with AI, it moves up much higher in the stack. 22Miles is expert and more experienced than most with AI, so good advice
Why You Should Consider Adding AI For Your Company
Discover the numerous benefits of integrating AI into your company, from efficiency and cost-effectiveness to innovation and scalability with an AI Assistant. Article Link
To embrace AI or not to embrace – that is the question facing many companies today. Should they fully implement artificial intelligence as an indispensable tool in their data analysis arsenal or remain cautiously undecided, grappling with uncertainty and hesitance? Let’s explore the benefits of incorporating AI training using company data.
Today, the seamless integration of AI into our daily work life, exemplified by read.ai’s accompaniment to various virtual meetings on platforms such as Zoom, Teams, or Google Meet, has become undeniably effortless. The advantages are unequivocally apparent. However, one cannot overlook the potential quandaries that arise when read.ai inadvertently records a confidential gathering, encompassing proprietary data, and consequently preserves it indefinitely in an online domain.
Therefore, the way AI is employed assumes a paramount position, necessitating meticulous consideration.
Let us commence by examining the factors that render AI indispensable. Artificial intelligence, with its unparalleled capabilities, offers an exceedingly efficient avenue to automate a myriad of tasks, thereby liberating employees from mundane responsibilities. By way of example, chatbots orchestrated by AI have evolved into indispensable components of most customer support teams, alleviating the burdensome and repetitive obligations associated with gathering information or initiating the process of filing a complaint. This in turn empowers human personnel to dedicate their precious time and expertise to the provision of extraordinary customer experiences and the proactive resolution of issues at hand.
Industry-Specific Data Training
In today’s data-driven business landscape, companies are increasingly recognizing the value of industry-specific data training. This customizable training approach is tailored to the unique needs of a particular industry, products, and businesses. By harnessing the power of tailored data, businesses can optimize their performance and achieve optimal results.
Efficiency: AI can analyze large amounts of data quickly and accurately, eliminating biases and errors that can result from human involvement. By utilizing AI, businesses can save time and energy, allowing employees to focus on other essential tasks.
Cost-effective: Hiring and training new employees to perform data analysis tasks can be a significant financial investment for companies. On the other hand, training AI models using company data involves a one-time investment in AI infrastructure. This approach saves organizations money in the long run and provides a cost-effective solution for data analysis.
Scalability: As businesses generate vast amounts of data, the scalability of AI models becomes crucial. With AI, companies can easily scale their models to handle large data sets without incurring additional costs or resources. This ensures efficient and effective data analysis as businesses grow.
Precision and accuracy: AI models are trained to recognize patterns, make predictions, and identify anomalies in data. This capability leads to more accurate decision-making, giving businesses a competitive advantage and contributing to better profitability. By leveraging AI, companies can make data-driven decisions with confidence.
Innovation: Trained AI models could uncover hidden insights, analyze market trends, and predict future outcomes. This valuable information allows businesses to innovate and develop new products and services, leading to increased profitability and success in the market.
However, it is important to address concerns that come with AI implementation. Data security breaches are a key apprehension, as AI heavily relies on the collection and processing of vast datasets. Additionally, the quality and accuracy of AI-generated insights can be influenced by biased or incomplete data. Addressing these concerns requires choosing a reputable and reliable backend vendor.
Incorporating AI Assistant by 22Miles
Considering the significant impact of data-driven decision-making in business, 22Miles provides AI Assistant solutions carefully trained to align with your company’s specific data requirements. With our cutting-edge AI Assistant, businesses can revamp their support experiences, fostering exceptional interactions for both customers and employees. By incorporating our AI Assistant, you can expect heightened efficiency in customer communications and a substantial uplift in overall operational productivity, leading to improved bottom-line results.
Tailored AI Training Solutions
At 22Miles, we offer diverse AI training solutions to cater to various business needs. Our offerings include a 60-hour AI training program tailored for existing 22Miles applications, as well as customizable AI training options meticulously designed for businesses of all scales.
In conclusion, the decision to integrate AI into your company to address specific business problems is a strategic one that can offer significant advantages, but it must be made with careful consideration of various factors. When considering whether to use AI, it’s imperative to balance the potential benefits with the potential risks, particularly concerning data security and accuracy.
AI has the power to enhance efficiency, productivity, and competitiveness by automating tasks, offering valuable insights, and driving innovation. However, to ensure a successful AI integration, it is vital to address data security and accuracy concerns. Data is the lifeblood of AI, and maintaining its integrity and protecting it from unauthorized access or breaches is paramount. Employing robust security measures, encryption, and following best practices in data management are essential to mitigate these concerns.
In summary, using AI for your company to solve business problems can be a wise decision, but it should be made with caution and a clear focus on data security and accuracy. Partnering with an experienced AI company is essential to leverage the potential of AI technology while mitigating risks. Their expertise can guide you through the nuances of AI implementation, from selecting the right algorithms to managing data and addressing any ethical considerations. By doing so, you can position your company for success in an increasingly AI-driven business landscape.
Mexico Amusement Park Video Wall and Digital Signage Case Study
Situation
digital signage amusement park
Major amusement park in Mexico needed a way to communicate all of its featured attractions to customers as they entered the park.
Solution
165 inch 4K video wall positioned outside which uses dynamic content managed by CMS.
Notes:
Software – Alveni uses an on-premise server with the SiteRemote server software with SiteCaster DS features from PROVISIO. The end customer is in Mexico and communicated directly with Alveni in Spanish. The UI was freely designed and a language drop-down selection easily integrated. See tutorial video: ‘Languages’ at https://www.sitekiosk.com/tutorials/. SiteKiosk Online Cloud digital signage CMS pricing is $239.00/device per year. Win/Android devices supported.
From Alveni – It’s the holiday season and tech teams keep working hard for loyal customers. Here is a 165” 4K videowall in Xel-há park, Riviera Maya, Mexico. The complete solution also includes Provisio’s Sitecaster CMS to easily update content. The videowall located in the visitors’ transfer area and allows Xel-há to engage customers when they arrive at the park and show all the amazing activities that the park offers! It’s great to work with companies that integrate technology into their operation to enhance the customer’s experience.
Resources:
Alveni – Headquarters in Monterrey, N.L. Mexico, Alveni offers interactive solutions for companies to help them communicate effectively and efficiently with clients & collaborators through the latest technology interactive solutions such as self-service kiosks, digital signage & customer satisfaction measurement
Sitekiosk – HQ Germany – SiteKiosk Online’s content management system provides you with extensive, easy-to-use functions to help you quickly create interactive interfaces and signage. SiteKiosk Online supports the Windows and Android
https://sitekiosk.online/ has replaced SiteRemote + SiteCaster DS. The new kiosk and digital signage software is much more powerful. See video tutorials at
We have just released SiteKiosk Online 1.1 with new and improved features. I will send a news alert to you. We also offer a comprehensive, Cloud-based design too to create multi-media campaigns in your Cloud account…. drag-n-drop, easy to use:
The world of generative AI is on fire. Super-powered algorithms are writing code, crafting stories, and creating images that would challenge a Turing test. Under the covers, deeply complex machine-learning processes are burrowing through billions of human-created words, graphics, and code, getting more intelligent and more creative by the minute.
And since these algorithms are fully accessible via Web API, they are easily incorporated into your Intuiface experiences.
Let’s spend some time understanding the world of generative AI their value for digital signage, and how you can use them in Intuiface
What is Generative AI?
Generative Artificial Intelligence (AI) is a subset of machine learning that enables computers to create new content – such as text, audio, video, images, or code – using the knowledge of previously created content. The output is authentic-looking and completely original.
The algorithms creating this unique content are based on models that reflect lessons learned about a particular topic. These lessons are not programmed; instead, the algorithms teach themselves via a mechanism known as deep learning, refining their models as more and more data about a topic comes in. Among the many fascinating aspects of this technology is the flexibility of the learning engine, which is adaptable to all aspects of human expression. Both the aesthetics of an image and the formalism of JavaScript code are achievable!
The most well-known example of generative AI is GPT – currently known as GPT-3.5, the latest evolution of the third-generation language prediction model in the GPT series. Created by OpenAI, it’s an algorithm that can be adapted to create images and anything with a language structure. It answers questions, writes essays, develops summaries of longer text items, writes software code, and even translates languages.
To achieve this ability, OpenAI provided the GPT model with around 570GB of text information from the internet. Want to try it out? Head to ChatGPT, create a free account, and start a conversation.
For image generation, the best-known options are DALL·E (based on GPT), Midjourney, and Stable Diffusion. Like ChatGPT, these services take natural language as input, but their output is images. The output can be in any requested style – from art-inspired themes like cubism or impressionism to completely realistic images that look like photographs but were created by an algorithm. Now you can indulge your desire to see “Yoda seated on the Iron Throne from “Game of Thrones” at home plate in Fenway Park.” (We used Stable Diffusion to generate the image below with that exact text.)
How traditional digital signage can take advantage of Generative AI
Generative AI can be an excellent companion technology for creating unique and engaging digital signage experiences. With it, digital signage can dynamically create and display real-time content that perfectly fits the context. This content can be influenced by user behavior or external data sources, from weather forecasts to real-time prices.
Examples include:
Create context-sensitive images that reflect the current information, environment, or audience.
Generate summaries and/or translations of unpredictable text like news reports or sports events.
Rewrite messages with different tones and lengths based on the audience or urgency.
The most significant hurdle is performance, particularly for image generation, as today’s Generative AI solutions are not (yet) instantaneous. Depending on the complexity of the request and the complexity of the desired result, image generation can even take a few seconds. As a result, signage must be proactive in the content request to ensure there is no visual latency.
How interactive digital signage increases Generative AI value
By adopting interactive digital signage, which provides insight into the user’s preferences, you can go further with Generative AI. Now you are not just limited to an external context; you have intimate knowledge of your audience and can communicate accordingly.
By “interactive” we mean any type of human-machine conversation, both active and passive. Active options include touch, gesture, and voice, while passive options include sensors and computer vision. For all modalities, in combination with context and on-screen content, digital signage can clearly identify a user’s interests.
Examples include:
Using user data to craft personalized “avatars” for the length of their session.
Add quirky personality to interaction, creating jokes and witty asides for the user in the context of what could be an otherwise boring digital engagement.
Converting a review of shopping cart orders into conversational text to humanize kiosk usage.
Use anonymous facial recognition technology to identify age/gender and use that information to customize communication.
Translate ever-changing data sources, like a product catalog or tourist information.
For any natural language scenario, the designer – or the user – could choose to dynamically transform the text to speech (TTS) using either OS-specific services or with the help of generative AI voice services like VALL-E.
In all cases, the creative team is freed from having to anticipate the broad range of potential users/scenarios/requirements. They can just rely on a Generative AI resource to do the heavy lifting in real time.
About The Guest Writer
Geoff Bessin is Chief Evangelist at Intuiface, which means he thinks about the intersection of digital interactivity with signage and presentations. Twitter – @geoffbessin
Digital signage solutions are everywhere from advertising billboards at the mall, to screens in offices displaying important company information. Digital Signage buying decisions are no longer a simple matter. It is now more complex than just picking an LCD display and determining how you want it to hang on the wall.
Here are a few components that can help you make more informed decisions on your next purchase.
1. Selecting the right digital signage screen
As always what works for one person may not work for another. There are many factors to consider when choosing the right digital signage display including pricing, durability, and more. Here are a couple of different screen types, and the best scenario to use each;
Tablet or iPads: These user-friendly multimedia touch screens work best when viewers are close to the screen. For example, these digital signs are perfect outside a meeting room, in an elevator, or next to a product in a supermarket.
Monitors: These digital displays are best if you are looking to display anything that is between 17 and 32 inches. If you need something larger you are better off getting something TV-like.
Non-smart TVs: While these are cost-effective large screens, they do have limitations.
Consumer TVs: These displays are recommended only for personal use. This means they are designed for less display time. At most, they can run for 8 hours a day. If you use these screens 24/7 they will lose quality over time, degrading the customer experience.
Commercial TVs: The biggest reason to buy a commercial screen is that they are specifically designed for long use periods. They are designed for 24/7 playlists.
2. Choosing the best digital signage player
A media player or device connected to a monitor is what makes the monitor capable of using digital signage software. Here are the different types of media players:
Consumer Media Players: These are designed for home use not to withstand 24/7 use. If in a commercial setting, the digital signage can get damaged or stop working altogether. Consumer media players are typically made from plastic which makes the cost cheaper. Options for mounting are also limited.
Commercial Media Players: These are designed to operate for long periods of time without getting damaged. Commercial media players also have faster processing power and can handle more dynamic content like 4K videos.
Industrial Media Players: These have the same level of computing, but the key difference from the commercial options is the extra features that help withstand the environment. Industrial media players are built with metal to protect the hardware inside from moisture, dust, heat, and cold.
3. Understanding media player performance
You want whatever you are displaying to run smoothly and without interruption. The performance of your device is a big part of that. When it comes to performance here is what to look for:
SOC/CPU(System On Chip/Processor): The SOC is responsible for much of the heavy lifting and processing power.
GPU (Graphics Processing Units): The CPU is responsible for the graphing processing power. You also will want to look for things like video decoding, video output, HDMI, and support for HDR.
Storage Drive: It is important to note that your storage drive will need enough space for caching media. In general, you want to get 8GB to 16GB.
RAM (Random Access Memory): RAM is needed to keep general user experience running at a high level.
4. What you need for interactive digital content
Interactive content requires one to roll their sleeves up and put forth a bit of work to bring to life. Network administrators or owners will need to secure hardware capable of powering such interactive content (see media players above), and also digital signage software to connect everything together for the content to run flawlessly.
A content management system with an open API will most always be the best choice for nearly all interactive digital signage projects. However, it is important to confirm the solution is also secure and reliable. Digital signage applications without security can become targets for tampering by hackers, so it’s truly important you take the extra steps to ensure your functionality is secured.
Finally, the digital signage platform needs content to be interacted with. This dynamic content takes respective forms, highly dependent on the nature of the digital signage solution selected. Interactive billboards or video walls, for instance, are likely going to showcase interactive content provided by a media buyer or advertiser looking to place a specific marketing or promotional campaign for their larger customers.
With indoor displays like wayfinding kiosks or digital menu boards, interactive content is likely a concern to be handled by the network owners themselves. This isn’t to say that the content must be created in-house or that you’re out of luck. A number of digital signage content providers specialize in providing all-in-one content or templates that can be tailored to your specific needs.
5. Installation & Support
It is critical you find an installer that offers care and maintenance for the digital signage products that you install. Support through a help desk and network of local installation technicians is important to have at your fingertips should you need it. Quality installation work and managing the manufacturers’ warranty fulfillment, as needed, will be crucial for the digital hardware. An installation is not only a commitment to ensure that your digital signage solution performs to specifications, but also delivers an exceptional ROI.
Post-deployment of your digital signage is a continuing process to keep a close eye on. Your signage installer/integrator/partner should continuously provide IT-related technical support and training to the digital signage end user.
It is often expected that the customer will eventually be held responsible for coordinating with the appropriate tech support teams for device management, so a lot of hand-holding is needed in order to walk before you run with your application.
Choosing the best digital signage solution and getting it to work properly is all about understanding the needs. The days of digital signage only being available to a few are now over. With Keyser, we can assist you with picking the right hardware and get it up and running.
We look forward to seeing what decision you make and are here to help you on the way. If you are looking for some help or advice on anything you read here or want to discuss in more detail, you can reach us at [email protected]
It’s a good thing for sure and tying it in with the Bar show is even better. On its own, with Exponation running it the show was losing ground at the end of its run. The usual attempt to fix that is to enlarge the tent. Having a separate vertical in tandem might work.
Press Release
Questex Enlists Brad Gleeson, Digital Signage Magazine and DSE Founder, as Industry Advisor and Executive Producer; Advisory Board Unveiled
NEW YORK, July 06, 2021 (GLOBE NEWSWIRE) — Questex today announces that DSE will take place March 21-23, 2022 in Las Vegas at the Las Vegas Convention Center. In support of Questex’s strategy to expand the DSE concept and end-user audience, the conference and expo will take place concurrently with the Bar & Restaurant Expo (formerly Nightclub & Bar Show).
DSE has been the leading event for the digital signage industry for 15 years before Questex acquired the assets in early 2021. Questex will build on that legacy as the preeminent event and digital platform for the digital signage industry, showcasing innovations in technology, market applications and creative educational content. Questex will combine its capabilities and experience as the leading information and events company focused on the experience economy with input from the industry including past sponsors, exhibitors and attendees to deliver an updated and renewed event for the industry going forward.
DSE also builds on Questex’s other audiences and platforms in Hotels, Hospitality, Travel, Healthcare, Entertainment, Education, Sensors and communications Technology – key end user markets for digital solutions and experiences.
Marian Sandberg, VP & Market Leader, DSE said, “Our research shows that the industry strongly desires an event that brings digital signage suppliers and solution providers together with designers, buyers and stakeholders in a wide range of adjacent and vertical markets. The conference program will be designed to attract and engage a broader audience, focused on innovative applications and outcomes, while the exhibitor list will expand beyond digital signage equipment providers to those who use digital technology to design and implement experiences that attract, inform, educate and entertain. Our goal is to design an event that becomes the foundation for a digital community platform and calendar of events that encompass the interests and goals of a broad community interested in how digital media technology can enhance lives and experiences in the physical world.”
Questex will be drawing from the expertise of digital signage industry veteran, Brad Gleeson, Co-Founder and Managing Partner of TargetPath to relaunch the event. Gleeson is a veteran of the technology-based business start-up world and has a distinguished career establishing effective go-to-market strategies. He was founder of Digital Signage Magazine, the DIGI awards, the first digital signage tradeshow now DSE, and other initiatives that helped build the foundation of the digital signage industry.
DSE Advisory Board
Today, DSE also officially unveils its Advisory Board. The mission of the board is to share expertise and insights about technology, digital-out-of-home and experiential events. The Advisory Board is a mix of industry veterans and new industry influencers in digital signage, digital-out-of-home and digital media experiences.
The Advisory Board includes:
Rich Ventura, VP, Sony B2B
Rick Robinson, Chief Strategy Office, Billups
Dorothy DiStefano, Director of Research, Immersive Art, Digital Placemaking Institute
Marcos Terenzio, VP, Creative & Strategy, iGotcha Media
Laura Davis-Taylor, Chief Strategy Officer, InReality
Nick Belcore, EVP, Peerless-AV
Jeff Hastings, CEO, BrightSign
Jackie Walker, Digital Signage Subject Matter Expert and Strategy Lead, Publicis Sapient
Stephanie Gutnik, Global Head of DOOH, Verizon
Sandra Richter, CEO, Soofa
Cherian Thomas, CEO, Octopus Interactive
Brad Gleeson, Managing Partner, TargetPath
Check back here for additional details regarding the conference schedule and registration in the coming months.
About Questex
Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.
In today’s modern airports, digital signage plays a crucial role in enhancing the overall passenger experience and maximizing the benefits for both travelers and airport operators.
In today’s modern airports, digital signage plays a crucial role in enhancing the overall passenger experience and maximizing the benefits for both travelers and airport operators. Understanding the importance of digital signage in airports is essential to fully capitalize on its potential.
Understanding the Importance of Digital Signage in Airports
Modern airports are vast and complex spaces, bustling with activity and constantly evolving. With countless passengers navigating through terminals, it is crucial to provide clear and concise information to ensure a smooth and efficient travel experience.
Digital signage serves as a dynamic communication tool that can disseminate real-time information and guide passengers in a clear, engaging, and visually appealing manner.
When it comes to the role of digital signage in modern airports, its impact goes beyond just displaying information. It acts as a virtual concierge, offering wayfinding and directional assistance to travelers. With its ability to display maps, highlight key areas, and provide step-by-step instructions to various amenities, such as baggage claim, security checkpoints, and boarding gates, digital signage becomes an indispensable tool in helping passengers navigate the complex airport environment.
Moreover, digital signage plays a crucial role in keeping passengers informed. It can display important announcements, updates on flight schedules, and any changes or delays, ensuring passengers stay up-to-date and reducing confusion or frustration. This real-time communication helps create a seamless travel experience and enhances overall passenger satisfaction.
One of the primary benefits of airport digital signage is its ability to enhance passenger experience. The engaging visuals, coupled with interactive features, captivate and assist travelers, alleviating stress and uncertainty during their journey. Imagine a passenger glancing at a digital signage display and finding not only the information they need but also interactive elements that allow them to explore the airport’s facilities, services, and even local attractions. This level of engagement creates a positive impression and fosters a perception of efficiency and attentiveness from the airport authority.
Additionally, digital signage can also be used as a platform for advertising and revenue generation. Airports can partner with brands and businesses to display targeted advertisements, promotions, and offers on digital signage screens. This not only helps generate additional revenue for the airport but also provides valuable information and opportunities for passengers. These DOOH platforms can integrate with third-party ad networks like Clearchannel to automatically pull advertising inventory.
In conclusion, digital signage has become an essential tool in modern airports. Its ability to provide real-time information, assist with wayfinding, enhance the passenger experience, and even generate revenue makes it a valuable asset for both passengers and airport authorities. As airports continue to grow and evolve, digital signage will play an increasingly important role in ensuring a seamless and enjoyable travel experience for all.
Key Features of Effective Airport Digital Signage
While recognizing the importance of digital signage, it is essential to understand the key features that contribute to its effectiveness in airports. These features include:
Interactive Maps and Wayfinding
Interactive maps incorporated within digital signage allow passengers to navigate through the airport efficiently. By providing intuitive directions and highlighting essential areas, digital signage empowers travelers to find their way seamlessly.
Whether it’s locating restrooms, dining options, or duty-free shops, interactive maps help passengers make informed decisions, saving time and reducing stress.
Imagine a weary traveler arriving at a bustling airport, unsure of where to go. With airport digital signage, they can simply look up at the screens strategically placed throughout the terminal and find their way with ease. The interactive maps not only provide clear directions but also offer additional information about nearby amenities, such as the distance to the nearest coffee shop or the estimated walking time to the gate.
Furthermore, these interactive maps can be customized based on the passenger’s preferences and needs. For example, families traveling with young children can select a map that highlights family-friendly facilities like play areas or nursing rooms. Business travelers, on the other hand, can choose a map that focuses on business lounges and conference facilities. Interactive maps can also extend across to touch-screen kiosks to allow passengers to scan their boarding pass to find real-time flight information and directions to their gate.
Real-Time Flight Information
Keeping travelers updated about flight schedules, gate changes, or delays is crucial. Digital signage provides real-time flight information, enabling passengers to be well-informed and make necessary adjustments to their travel plans.
Displaying flight status, arrival and departure times, and even estimated wait times at security checkpoints contribute to a smoother travel experience for passengers.
Picture this: a passenger is rushing to catch a connecting flight but is unsure if it has been delayed. With airport digital signage, they can quickly glance at the screens scattered throughout the terminal and find up-to-date information about their flight. This real-time flight information allows them to plan accordingly, whether it means hurrying to the gate or taking a moment to grab a bite to eat.
Furthermore, airport digital signage can also provide additional information related to flights, such as weather conditions at the destination or any important announcements from the airline. This ensures that passengers are well-prepared and have all the necessary information at their fingertips.
Advertising and Promotional Content
Another key feature of effective airport digital signage is its ability to display advertising and promotional content. This not only generates revenue for the airport but also provides relevant information to passengers about current offers, services, and local attractions.
By strategically placing promotional content throughout the airport, digital signage can influence passenger behavior and encourage engagement with various concessions and amenities.
Imagine a passenger waiting at the gate, looking for something to do during their layover. With airport digital signage, they are presented with enticing advertisements for local attractions, such as museums, tours, or shopping centers. This not only helps promote the local economy but also enhances the overall travel experience for passengers.
In addition to promoting external businesses, airport digital signage can also be used to showcase the airport’s own services and facilities. For example, it can highlight the airport’s VIP lounges, spa services, or even exclusive shopping experiences. By effectively utilizing digital signage for advertising and promotional purposes, airports can create a vibrant and engaging environment for their passengers.
Strategies to Maximize the Benefits of Digital Signage
Implementing digital signage is just the beginning; to truly maximize its benefits, certain strategies need to be adopted:
Utilizing High-Quality, Engaging Content
The success of digital signage relies on the quality and relevance of the content displayed. Captivating visuals, clear messaging, and engaging multimedia can capture the attention of passengers, ensuring they absorb the information being shared.
Imagine walking through an airport and being greeted by a vibrant digital display showcasing stunning images of exotic destinations. The vivid colors and breathtaking scenery immediately transport you to another world, igniting your desire to explore new places. As you continue your journey, you come across another digital sign that showcases mouthwatering images of delicious food options available at the airport’s restaurants. The carefully curated content leaves you salivating and eagerly anticipating your next meal.
Collaborating with professionals in graphic design and content creation can provide the expertise needed to create visually stunning and impactful displays. These experts can help craft compelling narratives that resonate with passengers, ensuring that the digital signage becomes a memorable part of their travel experience.
Ensuring Clear and Readable Information Display
Digital signage should prioritize clarity and readability. Utilizing appropriate font sizes, contrasting colors, and concise wording is essential for conveying information effectively, particularly in environments with varying lighting conditions.
Imagine finding yourself in a bustling airport terminal, surrounded by a sea of people and a cacophony of sounds. In such a chaotic environment, it becomes crucial for digital signage to cut through the noise and deliver information clearly and efficiently. By using bold, easily readable fonts and contrasting colors, the signage becomes a beacon of clarity amidst the chaos.
Regular maintenance and testing of the displays are also crucial to ensure optimal performance and readability throughout the airport. Technicians diligently monitor the screens, adjusting brightness levels, and resolving any issues that may hinder the readability of the content. This meticulous attention to detail guarantees that passengers can always rely on digital signage to provide them with the information they need.
Incorporating User-Friendly Interactive Features
Intuitive user interfaces and interactive features contribute to enhanced usability and a positive passenger experience. Incorporating touchscreens, gesture recognition, or even voice commands can make it easier for travelers to navigate digital signage and access relevant information quickly.
Imagine approaching a digital sign that not only displays flight information but also allows you to interact with it. With a simple touch on the screen, you can access real-time updates about your flight, including gate changes and delays. The user-friendly interface guides you effortlessly through the options, ensuring a seamless experience.
Furthermore, providing multilingual options and clear instructions on how to interact with the displays can accommodate a diverse range of passengers. Travelers from all over the world can easily navigate digital signage, regardless of their language proficiency. Clear icons and intuitive gestures eliminate language barriers, ensuring that everyone can benefit from the information presented.
Future Trends in Airport Digital Signage
As technology continues to evolve, digital signage in airports is expected to embrace new trends and innovations. Some of the future trends to look out for include:
Integration with Mobile Applications – Increasing integration between digital signage and mobile applications will allow passengers to personalize their travel experience further. This could include features such as syncing flight information directly to smartphones or enabling interactive maps with real-time tracking capabilities.
Use of Augmented Reality in Digital Signage – Augmented Reality (AR) has the potential to transform the way passengers interact with digital signage. By overlaying relevant information in the real environment, AR can provide contextual guidance, showcase vital features or services within the airport, and offer a more immersive experience for travelers.
Personalized Content Delivery through AI and Machine Learning – The future of digital signage lies in utilizing artificial intelligence (AI) and machine learning to deliver personalized content to passengers. By analyzing user behavior and preferences, digital signage can offer tailored recommendations, targeted advertising, and even real-time assistance based on individual needs.
This level of personalization enhances customer engagement and satisfaction, ultimately maximizing the benefits of airport digital signage.
Conclusion
In conclusion, the importance of airport digital signage cannot be overstated. By effectively utilizing interactive maps, real-time flight information, and captivating advertising, airports can enhance the overall travel experience.
Through strategies such as engaging content creation, clarity in information display, and user-friendly interactive features, airports can maximize the benefits of digital signage and ensure that passengers are well-informed, engaged, and satisfied throughout their journey.
Keep an eye on future trends, such as integration with mobile applications, the use of augmented reality, and personalized content delivery through AI and machine learning, to stay ahead in the ever-evolving world of airport digital signage.
January 25, 2022 –Fifteen new 55-inch real-time display monitors were recently installed at the STA Plaza. The monitors are designed for long-term commercial use and offer bright and vibrant imagery with enhanced visibility.
Spokane Transit partnered with Spokane-based Zipline Interactive to custom build displays that show departure times and the status of each bus. Another vendor, Nanonation, provided the software and media players needed to display and manage content on the new screens.
“Combining these advanced software technologies with the new monitors has allowed us to create an enhanced user experience for our customers here at the Plaza and throughout the bus system,” said Chris Tohm, STA’s Web Services Manager.
In addition to the Plaza, the new digital information displays have been installed at West Plains Transit Center, Spokane Community College Transit Center, Spokane Falls Station, Mirabeau Park & Ride, South Hill Park & Ride, Five Mile Park & Ride, and Eastern Washington University in Cheney.
“The new monitors make it very easy to find departure information for your buses,” Tohm said. “We’re looking forward to the next phase of installations, which will be at stations within the high-performance transit network, including City Line.”
About Nanonation
Experience Driven Software for Digital Signage & Kiosks Nanonation’s software creates powerful ways to interact with customers. With flexible online tools to schedule, manage, and measure multimedia-marketing initiatives, you now have the technology to deliver more information, to more customers with more impact. Visit https://www.nanonation.net for more information
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