Guest post on Sixteen:Nine Jun2021
Gable shows up in many projects that we see albeit digital signage as a rule. They did project in Colorado for Simon Outlet Malls around the corner from us. The Colorado sun in the afternoon can be quite the blinding heat. Visual Solution Provider might be good description. Gable uses AcquireDigital for wayfinding kiosk software in instances.
- Prefaced with industry in the midst of radical change
- Typical AV intergrators contrasted with ad companies like JCDecaux and Clear Channel
- Telling stories and create emotion piggybacked fine pitch LED screens
- “Fourth Screen” idea with TVs, PCs, Mobiles and now digital signage
- Influencing consumers at the point of decision (the continued hunt for hard ROI continues…)
- Loyalty programs with touchscreen offers to interact
About the Writer
Stephen Gottlich is the Senior Vice-President of Innovation and Strategy at the Baltimore visual solutions firm Gable. Gable works with some of the world’s leading organizations, real estate developers, architects, and builders, providing visual solutions that attract, connect, engage and direct people to properties, buildings, places, and spaces through the integration of architectural and graphic elements that include signs, digital displays, audiovisual, media and lighting.
- Gable deploys twin screen mall kiosk — From Sixteen:Nine –The retail-centric solutions company Gable has deployed an interesting double display in an Ohio shopping mall that uses one screen for navigation and directory lookup, and a second for DOOH advertising.
The company, based in the Baltimore area, says the display unit is the first of its kind, and I can’t say I’ve seen something like this. I HAVE seen mall displays in the UAE that had a big DOOH poster display and a much smaller display kind of flanking it. But this is a BIG landscape mode display set up in a drafting table orientation, with another, equally large display in portrait mode above it.
The display is at the Polaris Shopping Center in Columbus, Ohio and the units are running UK-based Acquire’s wayfinding and signage system software. Gable gets its screens custom-made in China by a longtime partner.