Albertsons to Try In-Store Digital Ad Displays
STRATACACHE is the technology partner powering Albertsons’ new in-store digital display network, which will feature a large fleet of LCD screens across its stores123. While Albertsons and STRATACACHE have not publicly disclosed the specific manufacturer of the LCD panels for this rollout, multiple sources confirm that STRATACACHE has a well-established partnership with BOE Technology Group, one of the world’s leading semiconductor display manufacturers4567.
Through an original equipment manufacturer (OEM) agreement, STRATACACHE sources a full line of branded LCD display technology from BOE, distributing these displays globally via its Scala and Optika Display brands. This partnership enables STRATACACHE to offer advanced, commercial-grade LCD screens designed for 24/7 retail use, featuring capabilities like advanced power management and intelligent sensor support4567.
Given this ongoing and strategic relationship, it is highly likely that the LCD screens STRATACACHE deploys for Albertsons will be sourced from BOE Technology Group4567. However, unless Albertsons or STRATACACHE makes a direct statement specifying the panel supplier for this particular project, this conclusion is based on STRATACACHE’s publicly documented supply chain and technology partnerships.
Albertsons News from Retail Brew
Excerpt
Albertsons is piloting digital ad displays in stores this summer, the grocer announced today during the Cannes Lions in France.
Its retail media arm, Albertsons Media Collective, is partnering with digital solution company Stratacache for the pilot, which will see digital screens deployed at stores in two regions, its Northern California and Jewel-Osco divisions, this summer. The screens will be placed in “high-traffic areas with impactful touchpoints in the customer journey” throughout the store, the company said, including the store entry and produce department. The company is showcasing the new advertising features at a mock grocery store set up at Cannes this week.
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- https://scala.com/en/news/stratacache-partners-with-global-semiconductor-display-industry-leader-boe-for-full-line-of-lcd-displays/
- https://stratacache.com/en/news/press-releases/stratacache-partners-with-global-semiconductor-display-industry-leader-boe/