Digital Signage ROI – The Herhausen Study 2025 Grocery Store
Ten Takeaways from Herhausen Study Writeup on Sixteen-Nine is quite good covering the new study on digital signage and ROI. The big number is 8% lift but that is specific to this study group and lots of conditions in play. RFID in store aisles with directed audio (ouch). Hedonistic more effective than discounts. See where still disagreements or… Read More »