EKAA Digital Signage Outdoor Displays & Wall Mounts

Digital Signage EKAA Review Outdoor Displays and Wall Mounts

Shirley EKAA

We’ve been speaking with Pearl, Shirley and Lyla at EKAA recently on several topics and I have been totally impressed with their products and their customer base.

The newest product being produced is outdoor 43. In short — The 43-inch outdoor is: 43-inch LG high-temperature screen 2680 US dollars, IP67 maintenance-free playback box (Android): 458 US dollars, floor stand: 450 US dollars, total: 3188 US dollars

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We always track outdoor deployments and along a very sunny, salty and sandy beach it presents a challenge. There are many factors in high bright deployment with nits or brightness just one. A big one though… Ventilation and protective issues must be considered. Placement can be problematic and there are overhead ceilings you can attach to protect somewhat. In the old Redbox iteration, they used fabric mats that covered the screen.

It’s useful to see what is produced in China. Buying from China for US projects comes with its own set of considerations. Tariffs are big one. Service might be the bigger one.

Nice note by Shirley on Linkedin. We know her (very helpful) and the EKAA and they are one of the leaders.

While observing some outdoor advertising machines, I noticed several issues under direct sunlight:
The screens appear dim, making the displayed advertisements worthless as consumers can’t see the content. This situation results in zero value for advertisers and the merchants who invested in these ads. Where’s the value in purchasing such advertising machines?

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What About The US?

In the US, Peerless-AV is the premier outdoor display provider. More on Peerless AV below.

Here is our writeup on AVIXA on the Ultra Slim Wallmounts.

Ultra Slim Wayfinding Touchscreen Wall Mount

You’ve seen many of the large-format touchscreen Wayfinding directory solutions mounted on walls. You are finding your way to a transit station, airport, or maybe an outdoor shopping center. Several members provide award-winning hardware and software for those situations (see resources below). Outdoors can get a bit problematic.

[quick shortcut past all the commentary – visit EKAA.net for ultra slim. Talk to Pearl]

But many times, digital signage or interactive digital media escapes the scrutiny of accessibility. You will mostly hear about physical reach on kiosks, or you might hear about WCAG on websites. POS has its own non-definition despite the definition. We wish they were more important than people like to say. We wish they were enforced more.

On a visit to Colombia (Republic of), I drove from the airport. The people told me it was a 10-lane highway. Sure enough, it was. But (you knew that was coming). The problem was that the highways there had no lanes marked. Imagine that. Total chaos in every direction. Small details were left out for me.

Digital signage or interactive digital (PLEASE do not say interactive digital signage) has parameters for accessibility. Smart city terminals do (not everybody has a mobile). Digging through all the regulations can be exhausting, so we sliced and diced the specific “Wallmount ADA” help article. The critical metric is 4″ from the wall, not to be exceeded. (101.6 mm for those who prefer metric). Otherwise, I think people in wheelchairs or blind people with canes or dogs will hit it at some point.

We decided to find one.

Having over 42 years under my belt in product procurement with connections worldwide and 10,000 connections on Linkedin, it seemed like a reasonable endeavor and one with a high probability of success. “Hey X, I need a 32 or 55-inch display or touchscreen for use on a wall. 4″ is the main limitation. I’ll pay for paper thin.” Seemed like a reasonable request.

Silence

After a while, I had some of my Chinese companies offer to make one, or maybe they had one. A couple had ones that were pretty slim, but after mounting, they would exceed 4″.

A couple of companies said they could, but upon request, they were silent.

It took a couple of weeks, but finally, my APAC group came through for me. Pearl at EKAA told me about a new product they just released. As mounted easily under 101mm. As mounted is 6.9 cm (without wall mount 57mm).

4000 of them shipped already (which is proof there are real). KFC I think and some other non-disclosed. The 32 and 55 pdf’s are down below.

A few days later a second iteration released and this time 51 mm. Wow

The usual questions for me are:

who do you use for glass
how long is warranty
can i get it with or without touchscreen
which touchscreen controller are you using (PCAP and IR)
Estimate shipping cost to LA — boat and plane
Regulatory approvals are mandatory

The glass is easy and it is almost always the same: The reply is always “BOE, LG, or AUO. We can do Samsung too.”.

Outdoor LCD by EKAA

Everybody knows Pearl at EKAA

In the drive-thru project of the restaurant, customers who drive directly into the driveway check the menu on the LCD display and order meals to the employee (or AI) through the intercom system machine. After the outbreak of COVID-19, the advantage of “drive-thru” became particularly prominent. The demand for drive-thru digital menu boards since then has risen rapidly. This service not only saves customers the trouble of getting on and off the car but also saves customers from finding parking spaces and times. It could also reduce the risk of contracting the virus from contact with other customers when customers take meals.

We have realized an outdoor Display with a design that Is ultralight and slim, 4000 nits high brightness, high-temperature resistance, waterproof IP67, and Free maintenance. The new technology we adopted makes the effect displayed on the screen very bright. We have provided this product for many projects, including KFC, street light pole, drive-thru, outdoor gym, and so on. We hope we can support your business.

Outdoor iterations tend to end up in the news much more often than indoor. Proper installation and venting air circulation usually bites them in the butt. Even really nice outdoors like OH55s from Samsung often end up with “big bubbles”. Coates just put in several at the new McDonalds here in Denver and we are monitoring them. I think Vegas is 130F today. And it will get hotter…

Resources

Drive Thru Digital Menus Outdoor – Technical Review
Reverse Case Study – Outdoor Drive-thru Menuboards at McDonalds

Outdoor LCD Pricing

to be provided.

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